FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Marketing for Ithaca trades
A marketing agency for Ithaca service businesses, counted in calls and cost per lead.
Ithaca service businesses get the website, search, ads and phone work, with the published prices before the first call.
- Calls counted by service
- The price before the first call
- Pages for the towns you cover
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
Four services for Ithaca, one set of numbers to judge them by
Four services carry the marketing for a service business in Ithaca: a website, local search, Google Ads and an AI phone line, all run by Lithium Marketing. Ithaca's population rose 4.8% between 2020 and 2025, which widens the pool of households a trade business can reach.
A business can start with one service and add the next when the report supports it. Each service keeps its own price and its own part of the report, so an owner can see where the money goes and which piece is producing calls.
Where each service fits
What each service does for an Ithaca business
Start with the gap that costs the most calls, then add the next service when the numbers support it.
SEO for Ithaca tradesA page for each trade search worth winning, a Google Business Profile that matches it, and the listings and reviews that back it up.Learn more Web design for Ithaca tradesPages built from your own job photos, with the phone number and quote form placed where a thumb can reach them.Learn more PPC for Ithaca tradesGoogle Ads run inside an account in your name, aimed at the search terms your best jobs start with, and reported in calls and cost per lead.Learn more AI receptionist for IthacaA phone line that picks up around the clock, asks the questions your team would ask, puts appointments on the calendar and routes the calls you name to a person. Custom automation is scoped after a free discovery call.Learn more
Search in Ithaca
What the Ithaca results page shows a trade business
“Plumber ithaca” draws about 390 searches a month. When we checked, the Map Pack for “plumber ithaca” came first, and the three businesses in it carried 497, 141 and 2,600 Google reviews.
Angi and Yelp also ranked in the top 10 for that search, so a customer may meet the company on a directory before the website. Keeping the name, phone and service list the same everywhere is the simplest way to look like the same business in both places.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency ithaca | under 10 | not reported |
| digital marketing ithaca | under 10 | not reported |
| marketing agency ithaca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company ithaca | 10 | $27.82 |
| garage door repair ithaca | 20 | $17.45 |
| plumber ithaca | 390 | $11.48 |
| pest control ithaca | 170 | $9.49 |
| electrician ithaca | 170 | $5.43 |
| landscaping ithaca | 140 | $5.02 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 141 to 2,600 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ithaca”, as Google showed it to a searcher located in Ithaca. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ithaca market
A growing county and a city of older homes
Tompkins County now holds 104,047 people, and 65.4% of Ithaca's homes were built before 1980. Older housing produces repair, replacement and remodel work, and each of those services needs a page that answers the question a homeowner is asking.
The city climbs East Hill, West Hill and South Hill from the valley floor. A customer on one hill may never see a truck working the flats, so area pages that name the hills tell a visitor the company covers the ground they live on.
- residents (2025 estimate)
- 33,632
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.8%
- population change, 2020 to 2025
- housing units
- 16,183
- housing units
- of occupied homes owner-occupied
- 29.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $342,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Tompkins County
The trade mix behind an Ithaca marketing plan
49 residential remodelers and 40 landscaping services work out of Tompkins County, and those are the two longest trade lists here. A homeowner comparing either gets a long set of results, so finished work, recent reviews and a page for each project type carry more weight than a general services page.
In Tompkins County, plumbing and HVAC contractors number 22, painting contractors 10 and carpet and upholstery cleaners 3. A shorter list still needs a complete profile and a page for each service you run, and those pages become the foundation for search and ads alike.
County Business Patterns
Trade and home service businesses in Tompkins County
Establishments by industry, 2023
- Residential remodelers49
- Landscaping services40
- Plumbing, heating and air-conditioning contractors22
- Excavation and site preparation contractors18
- Electrical contractors14
- Painting contractors10
- New home builders8
- Carpet and upholstery cleaners3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The plan
How the four services fit together in Ithaca
The order follows what is costing you calls now, and the report stays the same whichever service comes first.
1
Start with the calls you get
Call tracking, form tracking and the Google Business Profile get reviewed first, so the plan begins with the calls and leads the business already receives.
2
Repair the site before buying traffic
A site that takes too long on a phone loses the call before the number appears. We fix or rebuild it before any traffic campaign starts.
3
Add search and ads where the jobs are
SEO builds the service pages and the area pages for the parts of the county you cover, and Google Ads buys the searches that need a faster answer.
4
Review one report, not four
The next month's budget moves toward the work that produced the calls, and away from the part that did not produce calls.
Proof
A fence company's website, SEO and Google Ads
F&W Fence Co. is the fence business on the card, and three services produced its result: a new website, SEO and the Google Ads account. The quote is from Marc Rickabaugh, whose company Rickabaugh Construction bought website and SEO work.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Ithaca
The same plan for the cities around Ithaca
The same four services and the same published prices apply in every city linked below. The New York page holds the rest of the state, and Scranton and Wilkes-Barre sit across the Pennsylvania line.
Pricing
What the website, search, ads and phone cost in Ithaca
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Ithaca owners ask before a plan
Still curious?
Call (503) 766-5964 or email [email protected].
What should come first: the site, the search, the ads or the phones?
Start where the calls stop. A site that loads slowly on a phone loses the visitor before the number shows, so the rebuild comes first. If the site works and nobody answers the phone, the AI receptionist comes first. If both work and the company stays invisible, SEO or Google Ads comes first.
Can I hire one service and add the rest later?
Start with one service and add the next one when the first numbers arrive. Each service is scoped on its own, so adding one later does not reopen the others.
How does an agency in Portland work with a business in Ithaca?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls and an account manager handles the day-to-day questions. Each stage gets reviewed on video, and the monthly report arrives with the calls and leads behind it.
What does the monthly report show?
Calls, leads and cost per lead, by service. Traffic and rankings are not the headline; the report shows the calls that came in, the leads they produced and the cost of each lead. If the team marks which leads turned into work, the next month's plan starts from that.
What do you need from me before the first call?
Your website address, your service list, the areas you cover and any numbers you already have from Google Ads or Search Console. If all you have is a phone and a truck, that is enough to start. The first call maps the services and the parts of the county worth targeting.
Free action plan
Tell us where the work should come from next
Tell us the services you want more calls from and the towns you cover. On a short video call, a co-founder will look at the site, the listings and the ads with you and name the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ