Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC for Layton service businesses
A Layton PPC account that answers to cost per lead.
A Layton business gets Google Ads run inside an account in its own name, with calls tracked and a monthly report on cost per lead.
- The ad account stays yours
- Cost per lead in the monthly report
- Daily bid checks in month one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Layton
What a Layton click costs
A Google Ads account for a Layton service business starts with one number: what a click costs. An average click on “garage door repair layton” runs $92.44, and the phrase draws 90 searches a month. At that price, a campaign without call tracking is a guess with a budget attached.
Lithium Marketing works inside an account that stays in your name, with your billing and your history. That matters when you change agencies or want a second opinion: the campaigns, the conversion data and the search terms stay yours.
Click costs
What each trade pays for a Layton click
The spread across trades is wide. “plumber layton” averages $75.55 a click, “landscaping layton” averages $41.97 and “pest control layton” averages $32.44. Each trade gets its own budget and its own landing page, because a click price says nothing about what a job is worth to you.
No paid ads showed for “plumber layton” when we checked, and the Map Pack sat first. A campaign still belongs beside a complete profile, because the free results and the paid ones share the same page.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency layton | under 10 | not reported |
| ppc agency layton | under 10 | not reported |
| ppc management layton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair layton | 90 | $92.44 |
| plumber layton | 320 | $75.55 |
| landscaping layton | 90 | $41.97 |
| pest control layton | 110 | $32.44 |
| electrician layton | 50 | $22.97 |
| hvac repair layton | 10 | not reported |
| water damage restoration layton | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 49 to 630 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber layton”, as Google showed it to a searcher located in Layton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The calendar
When Layton ad budgets should move
Layton’s winters are cold, and Great Salt Lake effect snow is common in the winter. If your work follows the weather, the account gets a calendar built from your own call history, not a generic seasonal plan.
If your own records show a busy stretch in one season, the budget can follow it the next month. A quiet stretch is a reason to check the landing pages before adding spend.
- residents (2025 estimate)
- 85,308
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.3%
- population change, 2020 to 2025
- housing units
- 29,155
- housing units
- of occupied homes owner-occupied
- 72.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 25.6%
- of homes built before 1980
- median home value
- $477,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades and bids
Where a Layton ad budget goes furthest
Davis County has 157 plumbing, heating and air-conditioning contractors and 44 painting contractors. A tight negative keyword list and a landing page that matches the search matter more than raising the bid.
Landscaping has 116 establishments in Davis County and roofing has 24. A landscaper’s ads have to separate a mow-and-maintain offer from a design-and-install offer, while a roofer can bid on fewer, sharper terms.
County Business Patterns
Trade and home service businesses in Davis County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors157
- New home builders132
- Residential remodelers126
- Landscaping services116
- Electrical contractors99
- Excavation and site preparation contractors46
- Painting contractors44
- Roofing contractors24
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Layton account gets set up
Tracking goes in before the budget moves, and the first month is spent learning which searches produce a call your team can take.
1
Read the current account
We look at what is running now, keep the campaigns that produce calls and list the search terms that spend without one.
2
Connect calls and forms
Every call and form gets a source through call tracking, GA4 and conversion tags, so the report shows where the leads came from.
3
Build a landing page per job
Drain cleaning, roof repair or a remodel gets its own page, with the phone number where a thumb can reach it.
4
Adjust bids through month one
The first month gets a daily check on bids and search terms; after that the check moves to once a week, timed to your busy season.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Portland glass company’s ads and search
Town & Country Glass, a commercial glass company in Portland, came to Lithium for a new website, SEO and Google Ads, and its card shows what followed. The quote next to it is from Drake Snodgrass of Drake’s 7 Dees, a garden center.
Commercial glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Layton
Ads for the towns around Layton
One campaign can carry different bids for Clearfield, Kaysville and Syracuse, with a landing page that names the town it serves. Open a nearby PPC page below to see what clicks cost there, or use the Utah page for the statewide picture.
Published price
What PPC management costs in Layton
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Layton PPC questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
How much management fee should a Layton business expect?
Management starts at $500 a month, plus ad spend, which is billed separately. A tight account with one service and one town costs less to run than a multi-city campaign with a landing page for every job, so the fee follows the work.
When will the first calls arrive?
The first calls usually show up in week one, once tracking is live. What matters after that is the pattern: which campaigns produced calls your team could take, and which spent money without a conversation. We review that pattern with you and move the budget.
Who owns the Google Ads account?
The account stays in your name with your billing and your history, and Lithium works inside it with manager access. If you ever leave, the campaigns and the data stay with you.
Do you buy ads anywhere besides Google?
Google is usually the first place and not the only one. The account can also run Microsoft Ads and Meta, on Facebook and Instagram, once the Google campaigns show what a customer costs. That is a second step, not a starting package.
What do I need to give you to start?
The ad account login, your service list, the towns you cover and what a booked job is worth. If there is no account yet, we build one in your name and set the billing with you.
Free action plan
Get a Layton ad plan before you raise the budget
Bring the account you run now, the jobs you want more of and the weeks your crews are busiest. A co-founder will read the search terms and the landing pages with you on a short video call and name the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ