Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing for St. Paul service businesses
A marketing agency helping St. Paul businesses win more work.
Build a marketing plan for your St. Paul service business with a co-founder who helps you choose where to spend first.
- Service campaigns with call tracking
- Website pages that explain your work
- Phone answers that lead to bookings
Google searches each month
What St. Paul searches for, by service
490
searches a month
- Web design420
- SEO40
- Digital marketing30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a purpose
A St. Paul marketing plan you can explain
Lithium Marketing helps St. Paul service businesses choose marketing work by the jobs they want to win. Consider remodeling: Ramsey County has 194 residential remodeler establishments. A buyer needs a reason to call yours, such as a project like theirs and a clear explanation of how an estimate works. More advertising alone won't supply that reason.
We connect the offer customers see with the service your crew can deliver. If your website already explains the work well, the next investment may be search visibility. If calls arrive but go unanswered, phone answering deserves attention. You get a recommendation built around the problem, with the cost of each proposed service spelled out.
Choose your starting point
Marketing services for the next St. Paul job
Each service solves a different problem between a Google search and a booking. Open the St. Paul pages below to see the work and pricing.
Get found for the work you sellGive St. Paul customers searching for a repair or estimate an answer through service content and accurate business listings.Learn more Show why your crew belongs on the jobLet homeowners compare your experience on existing St. Paul properties through project descriptions, photos and an easy way to request a quote.Learn more Pay to reach a specific customerTest ads against St. Paul trade click prices and the value of the jobs you can take on.Learn more Keep a caller moving toward a bookingUse your service area and appointment rules to answer St. Paul callers, with custom automation available for the admin work that follows.Learn more
Demand for your trade
Buy attention for the job, not the agency
The phrase “electrician st paul” gets about 480 searches a month. Your customers are looking for help with their property, so we build campaigns around that work. An electrical repair offer needs a different page and call to action from a large installation project.
For roofers, “roofing company st paul” averages 170 monthly searches. Before deciding how much to spend on those searches, we ask what a booked roofing job is worth and how many estimates your team can handle. A landscaper needs the same calculation for their own services.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency st paul | 10 | not reported |
| digital marketing st paul | 10 | not reported |
| marketing agency st paul | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber st paul | 1,300 | $66.89 |
| garage door repair st paul | 1,000 | $56.82 |
| roofing company st paul | 170 | $43.15 |
| hvac repair st paul | 20 | $29.72 |
| pest control st paul | 720 | $27.48 |
| electrician st paul | 480 | $23.27 |
| landscaping st paul | 260 | $11.74 |
| water damage restoration st paul | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 16 to 355 Google reviews each
- Directories in the top 10
- Angi, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber st paul”, as Google showed it to a searcher located in St. Paul. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who needs the work
Make the customer and coverage clear
Owners occupy 52.9% of occupied homes in St. Paul. If you also work for landlords or property managers, say how they can arrange an estimate and what their tenant needs to know. Keep that explanation consistent on the website and in the answers callers hear.
The Mississippi River forms part of St. Paul's west, southwest and southeast boundary. Start your coverage discussion with the places your crews serve, then check that website pages and ad locations match. A broad Twin Cities label can leave someone unsure about their address.
- residents (2025 estimate)
- 306,684
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.5%
- population change, 2020 to 2025
- housing units
- 133,051
- housing units
- of occupied homes owner-occupied
- 52.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 77.6%
- of homes built before 1980
- median home value
- $294,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Reasons to choose your business
Give St. Paul buyers more than a service list
Landscaping accounts for 117 establishments in Ramsey County. If that is your trade, show the difference between ongoing maintenance and an installation project, with photos of the work you sell. Buyers should see what they are hiring before they reach the estimate form.
Let your team's experience shape the message. An electrician can explain the installations they handle; a roofer can show what an inspection and estimate involve. Across the trades, a customer needs enough detail to recognize their job and take the next step.
County Business Patterns
Trade and home service businesses in Ramsey County
Establishments by industry, 2023
- Residential remodelers194
- Landscaping services117
- Plumbing, heating and air-conditioning contractors91
- Electrical contractors66
- Painting contractors53
- Roofing contractors41
- New home builders39
- Excavation and site preparation contractors29
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
From priorities to decisions
Put your St. Paul marketing budget to work
A plan should tell you what we will do, what it costs and how you will judge it.
1
Set the job target
Tell us which services you want to grow and how much booked work your crew can handle. We use those priorities to review your current marketing.
2
Find the costly gap
We inspect the website, search presence and lead tracking, then discuss how calls become appointments. The proposal focuses on the gap that most needs attention.
3
Agree on the work and budget
Choose the services with a reason to be in the plan. We define their scope and costs before work starts, including ad spend as a separate expense.
4
Compare leads with the work booked
Reports show the calls and leads from your campaigns. Your booking feedback helps us judge which offers deserve more attention and which need changing.
A service mix in use
Drake’s 7 Dees: a website, SEO and Google Ads
For garden center Drake’s 7 Dees, Lithium handled website design as well as SEO and Google Ads. The case records the results of that wider program. Marc Rickabaugh's recommendation comes from his experience at Rickabaugh Construction, where the work included a website update and SEO.
Garden center“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionPlanning beyond the city
Compare the Minnesota markets you serve
Use the city links to compare St. Paul with Minneapolis, Woodbury and other Minnesota markets, including Rochester farther away. The Twin Cities and Minnesota pages help you plan broader coverage.
Pricing
Build a St. Paul budget from the services you need
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Hiring a marketing partner for St. Paul
Still curious?
Call (503) 766-5964 or email [email protected].
How do I choose between SEO, ads and a website rebuild?
Choose by the obstacle between a customer and a booking. We look at how people find you, what your website tells them and what happens when they call. A working website may need more search traffic; a busy phone may need better answering. The free plan explains the recommendation before you buy.
Can a small service business hire Lithium for a single service?
A single service can be the right purchase when it addresses a defined problem. An electrician can hire us for SEO, or a landscaper for advertising, without buying a full program. We discuss your available budget and the value of booked work before recommending a scope you can support.
Who will I work with on my St. Paul marketing?
A co-founder leads the strategy call, and Allison McKenney handles day-to-day questions as your account manager. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Bring your service priorities and current marketing reports so we can discuss the business behind the numbers.
What changes the price of a combined marketing plan?
The total depends on the services and scope you choose. Website size affects the build proposal; SEO reflects the work required and the value of a lead. PPC fees depend on ad spend, channels and landing page work. Custom automation gets its own quote after we understand the task.
What commitment does the marketing agreement require?
The usual agreement begins with six months of service; afterward, it runs month to month with 30 days' notice. That gives ongoing work time to develop while keeping the next decision clear. The AI receptionist is a separate offer with no contract. We explain the terms for the services in your proposal before you sign.
Free action plan
Choose your next marketing move in St. Paul
Send your website and tell us where your marketing feels stuck. A co-founder will examine the gaps with you on a short video call and outline a free plan with priorities and costs.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ