RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Digital marketing in Rochester, Minnesota
A marketing agency that turns Rochester searches into calls.
The Rochester metro holds 231,184 people, and one plan can put a website, search, ads and a phone line behind the work you want.
- Four services, one point of contact
- Call tracking from day one
- A report that counts calls
Google searches each month
What Rochester searches for, by service
180
searches a month
- Web design160
- Digital marketing10
- SEO10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole plan
What one Rochester marketing plan connects
A Rochester customer who needs a plumber, a roofer or a landscaper starts with a search and a phone, so the business has two chances to be found and to answer. Lithium Marketing connects the four pieces that decide who gets the call: a website that loads on a phone, pages Google can match to each service, ads aimed at the trades you want, and a line that picks up every call.
Rochester's Mayo Clinic employs 51,000 people and draws more than 2 million visitors a year, and its facilities, hotels and restaurants fill nearly all of downtown. Downtown work happens in buildings, not houses, so a trade that can show commercial jobs has a second set of customers alongside the households. The city line is not the edge of the market either: Olmsted County holds 166,731 people.
The four services
Four services, one order of work in Rochester
Start with the gap that costs you the most calls, then add the next service when the tracking shows the first one pays.
SEO in RochesterPages for each service and city, a complete Google profile, and a monthly count of the calls they brought.Learn more Web design in RochesterA site you own, with photos of Rochester jobs and a quote form built for a phone.Learn more PPC in RochesterGoogle Ads run against your best jobs, a page for each, and tracking behind every call.Learn more AI receptionist in RochesterCalls answered around the clock, jobs booked on your calendar, a person on request, and custom automation scoped separately.Learn more
Rochester searches
What Rochester types before it calls
Searches naming Rochester for marketing help run about 10 a month, which will not fill a schedule on its own. The demand that pays a trade arrives under different words: the service plus the city, where a customer is ready to hire.
That is why the plan starts from the trade searches in the table below: “plumber rochester mn” draws 880 searches a month, and “landscaping rochester mn” draws 480. Those numbers decide which pages get built first and which ads run, because each search is someone with a job to hand out.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing rochester mn | 10 | not reported |
| digital marketing agency rochester mn | under 10 | not reported |
| marketing agency rochester mn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control rochester mn | 480 | $16.94 |
| garage door repair rochester mn | 720 | $16.72 |
| roofing company rochester mn | 260 | $16.37 |
| electrician rochester mn | 590 | $15.13 |
| plumber rochester mn | 880 | $13.83 |
| landscaping rochester mn | 480 | $4.59 |
| hvac repair rochester mn | 10 | not reported |
| water damage restoration rochester mn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 34 to 3,800 Google reviews each
- Directories in the top 10
- Angi, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rochester mn”, as Google showed it to a searcher located in Rochester. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Rochester market
A hospital city with older homes and new subdivisions
40.8% of Rochester's houses were built before 1980, and 15.9% went up in 2010 or later, so a website has two kinds of work to explain: repairs and updates on established homes, and finish work on newer ones. A page for each kind of job, and photos of homes from both eras, tell both customers you have done their kind of work.
Downtown is where much of the commercial work sits, and the buildings there answer to a facilities manager, not a homeowner. A contractor who wants that work needs a page that speaks to the person who signs off on the repair, alongside the page written for a household.
- residents (2025 estimate)
- 124,292
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.4%
- population change, 2020 to 2025
- housing units
- 54,492
- housing units
- of occupied homes owner-occupied
- 65.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 40.8%
- of homes built before 1980
- median home value
- $310,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Olmsted County
The county's biggest trade groups, and the shorter lists
Olmsted County has 58 landscaping companies, 53 residential remodelers and 49 new home builders, the three largest trade groups on the chart. In fields that size, a homeowner has plenty of names to compare, so the site and profile have to show finished work and reviews before a price conversation starts.
The smaller trades have fewer names in front of them. Olmsted County lists 41 plumbing, heating and air-conditioning contractors, 30 electrical contractors and 15 roofing contractors, so a complete profile and a page for each service do more there than a bigger ad budget.
County Business Patterns
Trade and home service businesses in Olmsted County
Establishments by industry, 2023
- Landscaping services58
- Residential remodelers53
- New home builders49
- Plumbing, heating and air-conditioning contractors41
- Electrical contractors30
- Painting contractors20
- Roofing contractors15
- Excavation and site preparation contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Rochester plan follows
Measure first, fix the page that takes the call, then buy traffic and answer the phone.
1
Start with tracking on every call
Call and form tracking goes on the site, the Google profile and any ads, so the first month shows which cities and services already send work.
2
Repair the page the call lands on
If the site is slow on a phone or hides the quote form, it gets fixed or rebuilt before more traffic is pointed at it.
3
Add search and ads where the demand is
Pages and ads follow the trade searches with real volume, starting with the services you want more of this quarter.
4
Answer the phone around the clock
The receptionist answers calls day and night, and custom automation sends the follow-up text and review request after the job.
Proof
Robinson Restoration's website and search program
Robinson Restoration's site and search program are the case on the card: Lithium built the website and ran the SEO, which is where those organic traffic and ranking numbers came from. Daniel Busby, the owner of Willard Power Vac, is the quote beside the card.
Restoration“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Rochester
Marketing for the Minnesota cities around Rochester
Rochester sits in southeast Minnesota, and the cities linked below sit in the Twin Cities metro. Each carries the same four services and its own search figures, and the state page collects every Minnesota city Lithium covers.
Pricing
What the four services cost in Rochester
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Rochester marketing questions, before you call
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Rochester owner fix first?
Start with the point where a customer is lost. Calls that ring out after hours point to the receptionist, a site that hides the quote form points to a rebuild, and a site that works but gets no visitors points to SEO or Google Ads. The first call settles the order.
Can we start with one service?
One service is enough to start. Pick the piece that is losing you work now, run it for a few months, and add the next only when the same tracking shows the first one producing calls. Nothing in the pricing requires the whole plan up front.
What does working with Lithium look like from Rochester?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, Allison McKenney is the day-to-day contact, and every meeting happens on a screen you can join from wherever the work is.
What does the whole plan cost?
Website work is typically $5,000, and SEO runs $1,300–$3,000 a month. Google Ads management starts at $500 a month plus ad spend, and the AI receptionist is $179 a month with no contract and no setup fee. AI automation is scoped after a free discovery call, so the first quote covers only what you choose.
Is this built for a small crew or a big company?
The services scale with the number of crews and the jobs you want. A one-truck plumber usually starts with the site and the phone line, while a remodeler with a backlog starts with pages and photos. The first call sets the scope from your own calendar.
Free action plan
See where one Rochester plan would start
Bring the site you have now and a list of the jobs you want more of. On a short video call, a co-founder will put the four services in an order that starts with the one losing you the most work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ