GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Bloomington, Minnesota
Marketing for Bloomington service businesses, built to bring in more calls.
A Bloomington service business gets a website it owns, SEO, Google Ads and an AI receptionist on one plan, reported in calls and leads.
- Phones answered while crews work
- Published prices before the first call
- Calls and leads in one report
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where to start
Four services, one plan for Bloomington trade businesses
Bloomington is the largest suburb of the Twin Cities, with 89,034 residents, and Lithium Marketing runs the website, SEO, Google Ads and AI phone answering its service businesses need. The four services sit on one plan because the same customer moves from a search to a page to a call, and a weak step loses the job.
Bloomington sits in Hennepin County, and 3,790,295 people live in the Minneapolis-St. Paul-Bloomington metro. Your customers are spread across that map, so the plan can cover the city and the cities beside it.
The four services
What each service does for a Bloomington business
Choose the gap you want closed first. The other services can wait until the first one is tracked and producing calls, and every card below opens its own Bloomington page.
SEO in BloomingtonSearch pages for each trade you sell, a profile that lists every service and review requests after the work.Learn more Web design in BloomingtonA WordPress site you own that loads fast on a phone, with project photos beside the quote button.Learn more PPC in BloomingtonGoogle Ads aimed at work your crews can take, with call tracking on every campaign.Learn more AI receptionist in BloomingtonAn AI receptionist on your line around the clock, booking jobs and handing calls to your team.Learn more
Search in Bloomington
What Bloomington customers search before they call
“Garage door repair bloomington mn” draws about 880 searches a month, and each one comes from someone with a job in mind. The plan starts with the pages and the profile that can answer that search, then adds ads where the work is urgent.
The four services split the work by what happens next. The plan treats each step differently: a Map Pack tap usually becomes a phone call, a service page read usually becomes a form, and an ad click needs a page that matches the offer. It keeps one order and one owner for each step.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency bloomington mn | under 10 | not reported |
| digital marketing bloomington mn | under 10 | not reported |
| marketing agency bloomington mn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber bloomington mn | 590 | $56.90 |
| garage door repair bloomington mn | 880 | $53.31 |
| pest control bloomington mn | 50 | $26.79 |
| electrician bloomington mn | 140 | $23.52 |
| roofing company bloomington mn | 20 | $15.55 |
| hvac repair bloomington mn | 10 | $7.46 |
| landscaping bloomington mn | 50 | $7.42 |
| water damage restoration bloomington mn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 63 to 20,000 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber bloomington mn”, as Google showed it to a searcher located in Bloomington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bloomington market
One city, two housing markets, one plan
Bloomington’s housing dates mostly to the decades after the war: 66.8% was built before 1980, and the median house went up in 1972. Repair, upgrade and replacement work is the normal sale here, so the site and the ads should lead with the work you do on an older house.
The city also splits at the interstate. West Bloomington is mostly residential with newer housing stock, while East Bloomington contains more industry, retail centers, and the majority of Bloomington’s less expensive housing. If you work both sides, a page for each side gives the customer proof from the houses they live in.
- residents (2025 estimate)
- 89,034
- residents (2025 estimate)
- population change, 2020 to 2025
- -1%
- population change, 2020 to 2025
- housing units
- 39,261
- housing units
- of occupied homes owner-occupied
- 65.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.8%
- of homes built before 1980
- median home value
- $361,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hennepin County
Which county trades are crowded, and which are not
Hennepin County lists 711 residential remodelers, 467 landscaping services and 242 plumbing, heating and air-conditioning contractors. With that many businesses selling the same work, the proof on your site is what separates you: finished jobs, reviews that name the service and a page for each kind of work.
Smaller groups work another way. The county has 128 roofing contractors, so a roofer’s first money goes to a page and a complete profile, with ads added once calls are tracked.
County Business Patterns
Trade and home service businesses in Hennepin County
Establishments by industry, 2023
- Residential remodelers711
- Landscaping services467
- Plumbing, heating and air-conditioning contractors242
- Painting contractors224
- Electrical contractors201
- New home builders147
- Roofing contractors128
- Excavation and site preparation contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Bloomington plan gets built
Start wherever the leak is worst, and let the other services wait for the calls to prove they are needed.
1
Start with the numbers you have
The website, the Google Business Profile and any live ads get call and form tracking first, so month one shows which channel the calls came from.
2
Repair the first screen
A slow page or a buried phone number gets fixed before any traffic grows, because every service sends the customer to the same page.
3
Give each trade its page
One page per service, one per city or side of Bloomington, and a profile that lists every service, so Google has something to match to the search.
4
Put someone on the phone
The AI receptionist answers what the site and the ads produce, and custom automation handles the follow-up text and the review request, quoted separately.
Proof
Dixie Glass: a website, SEO and Google Ads in one program
Dixie Glass is a glass company on the Mississippi Gulf Coast that has been in business since 1946, and it is the client on the card. Lithium worked on three fronts there: a rebuilt website, SEO and managed Google Ads. Marc Rickabaugh, who runs Rickabaugh Construction, is quoted alongside.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Bloomington
Marketing across the Twin Cities market
Minneapolis, St. Paul and the other cities linked here each have a page in this series, with their own housing and search figures. The Twin Cities page covers the wider market, and the Minnesota page covers the state.
Pricing
What the four services cost a Bloomington business
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions about the Bloomington plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Bloomington plan usually begin?
Start where the lost calls are. A phone that rings out, a site that is hard to use on a phone and a business that does not show up for its own services are three different problems, and each points at a different service. The first call sorts that order: a co-founder goes through the tracking, the site and the listings with you.
Can a Bloomington business hire one service and add the rest later?
You can buy one service and stop there. Most owners start with the gap that costs the most calls, then add a second when the first is tracked and counted. The tracking is shared, so a later service gets judged on the same calls as the first.
Who runs the strategy calls for a Bloomington client?
A co-founder does. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and we work with every client by video. Allison McKenney handles the day-to-day questions, and the strategy calls stay with a founder, not a junior account manager.
How is the price set when I choose two services?
Add up the services you want, because each one carries its own price. Two things move the monthly total: what a lead is worth in your trade sets the SEO figure, and ad spend plus landing pages set the ads fee. The website is a one-time build, and custom automation is quoted after a call.
Does Lithium work with businesses outside the trades?
Lithium works mostly with home service companies, and the client list also includes manufacturers, insurance agencies and real estate firms. Plumbers, roofers, remodelers and landscapers are the core. Whatever the trade, most buyers start with a Google search, and that is the common thread.
Free action plan
Ask for a free Bloomington plan
Tell us your trade, the cities you cover and the jobs you want more of, and include a link to your site. A co-founder will read it before a short video call and come back with the first three moves.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ