PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Salt Lake City, Utah
A marketing agency for Salt Lake City that brings in calls.
With about 390 searches a month naming Salt Lake City for a marketing agency, you get one plan for site, search, ads and phones.
- Four services, one point of contact
- Monthly reports tied to calls and leads
- Prices printed before work starts
Google searches each month
What Salt Lake City searches for, by service
1,530
searches a month
- SEO550
- Web design490
- Digital marketing480
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the biggest gap
Where a Salt Lake City owner should start
Salt Lake City service businesses hire Lithium Marketing for the four pieces that decide whether a search becomes a job: a website that explains the work, search visibility, Google Ads and a phone line that answers. We plan them as one system, so a search, a map listing and an ad all lead a customer to the same phone.
Choosing where to start is the hard part. A co-founder looks at your search visibility, your site and how calls are handled now, then names the one change worth paying for first. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Four jobs, one plan
Which Salt Lake City service fixes your next problem
Buy the piece that loses you the most work today, then add the next when the calls support it.
Search visibility for the trades you sellService and area pages plus a complete Google Business Profile, so a plumbing, roofing or landscaping search reaches a company that does the work.Learn more A WordPress site buyers can call fromYour own job photos, tap-to-call on a phone and a page for each service, in a website you own.Learn more Google Ads aimed at work you can takeCampaigns on the services you have capacity for, with call tracking that ties a click to the calls it produced.Learn more A phone that answers every callAn AI receptionist that books jobs and passes urgent calls to a person, with custom automation scoped separately.Learn more
Search around the city
What Salt Lake City customers search for
The searches that matter in Salt Lake City name the job, not a slogan. “plumber salt lake city” draws about 2,400 searches a month and “electrician salt lake city” draws 720, so the plan starts with a page and a Google category for each service you sell.
When we checked “plumber salt lake city”, the Map Pack came first, two paid ads ran, and an AI Overview sat near the top. A customer meets the same question in several forms, so the plan should cover organic pages, your Google profile and ads together, with your name, phone and service list agreeing everywhere.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency salt lake city | 390 | $14.31 |
| digital marketing agency salt lake city | 50 | not reported |
| digital marketing salt lake city | 40 | $5.19 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair salt lake city | 480 | $62.24 |
| water damage restoration salt lake city | 210 | $54.67 |
| garage door repair salt lake city | 880 | $51.71 |
| plumber salt lake city | 2,400 | $39.49 |
| pest control salt lake city | 880 | $30.04 |
| roofing company salt lake city | 590 | $28.86 |
| landscaping salt lake city | 720 | $15.23 |
| electrician salt lake city | 720 | $15.03 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 2 recorded
- Local listing reviews
- 258 to 2,400 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber salt lake city”, as Google showed it to a searcher located in Salt Lake City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The city and the county
Where Salt Lake City's homes shape your marketing
Salt Lake City's housing is older than the county's: 65.4% of city homes were built before 1980, against 43.1% across Salt Lake County. Old housing means repair and replacement pages, so those services belong at the front of your site.
The city sits in the northeast corner of the Salt Lake Valley, with the Wasatch Range on the east and the Oquirrh Mountains to the west, and it added 9.4% more residents from 2020 to 2025. A service area that wide needs area pages, and a Google profile set to the parts you cover.
- residents (2025 estimate)
- 218,428
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.4%
- population change, 2020 to 2025
- housing units
- 101,188
- housing units
- of occupied homes owner-occupied
- 45.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $539,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
Salt Lake County's trade mix sets the bar
Salt Lake County has 500 landscaping companies and 481 plumbing, heating and air-conditioning contractors, two of its biggest trade groups. In a field that crowded, the win comes from your own work: real project photos, a page for each service you sell and reviews from finished jobs.
Roofing is a smaller group, with 134 contractor establishments across the county, so a roofer can win attention with a page for each job type and the phone number up top. Pest control, with 44 county companies, answers a narrower set of calls, and a specialist page can make that focus an advantage.
County Business Patterns
Trade and home service businesses in Salt Lake County
Establishments by industry, 2023
- Landscaping services500
- Plumbing, heating and air-conditioning contractors481
- Residential remodelers467
- Electrical contractors385
- New home builders363
- Painting contractors255
- Excavation and site preparation contractors135
- Roofing contractors134
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Building a Salt Lake City plan you can budget
We start with the job costing you the most work and add the rest only when it earns its place.
1
Find the gap
A co-founder reviews your site, your search visibility and how calls are answered, then names the one problem to solve first.
2
See the price
Website work, the SEO retainer, Google Ads management and the AI receptionist each carry a published price, so you compare a project against a monthly cost.
3
Build in order
We start with the piece that unlocks the others, such as a site ready to take calls before ads send traffic to it.
4
Report in calls
Reports show calls, leads and cost per lead, and you tell us which of them turned into booked work.
A documented program
Website, SEO and Google Ads for a plumber
Sarkinen Plumbing is a Portland-area plumber that hired Lithium for a new website, SEO and Google Ads; the results on the card come from that combined work. Daniel Busby, president of Willard Power Vac, describes what Lithium's work did for his air duct, dryer vent and chimney cleaning company.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacBeyond the city line
Marketing pages for Salt Lake City and its neighbors
Your plan can cover more than the city line. The nearby markets below have pages and search figures of their own: West Valley City, West Jordan, Sandy, Layton, Ogden and Orem, with the Utah page for anything beyond them.
Pricing
What each Salt Lake City service costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Salt Lake City owners' marketing questions
Still curious?
Call (503) 766-5964 or email [email protected].
Which marketing service should my Salt Lake City company buy first?
The service losing you the most work goes first. Unanswered after-hours calls point to the AI receptionist, a buried call button points to web design, and invisibility in search points to SEO or Google Ads. A co-founder gives you the order on the first call.
How do the four services work together?
They feed one another. Search and ads bring the calls in, the site turns those visitors into callers, and the receptionist answers when nobody is at the desk. Buying one is fine; adding the next makes sense once the first shows it is working.
Can Lithium work with a small one-truck operation?
Yes. A single crew can start with one service, such as Google Ads on the jobs it can deliver this month, and add more only when the calls justify it. The first call sorts which service earns its place first.
What does a marketing plan cost here?
The price list gives every published figure, from a website project to a monthly retainer. What changes your total is how many services you run and how much work each needs. The plan itself is free, and it names the scope and the price before anything starts.
What commitment does a plan require?
Most services run month to month after an initial six months, and the AI receptionist has no contract at all. Your proposal spells out what you are buying, so a website project, a retainer and separately scoped automation stay distinct.
Free action plan
Choose your next Salt Lake City marketing move
Tell us the services you sell and the areas you cover. On a short video call, a co-founder looks at your site, search visibility and phones, then points out the service that should come first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ