SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC for San Angelo
San Angelo Google Ads that are judged on cost per lead.
San Angelo service businesses get Google Ads with call tracking and a landing page per job, where “plumber san angelo” draws about 1,000 searches a month.
- Leads and cost per lead in the report
- A landing page for the job you want
- Spend shifted as the calls come in
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in San Angelo
Which San Angelo trade searches deserve the spend
The Google Ads account is in your name from the start, and Lithium Marketing builds the campaigns inside it. Every dollar goes to the searches that produce calls, and you keep the account, its history and its data if we ever part ways.
Click costs separate the trades here. An average click on “hvac repair san angelo” runs $20.57, while “roofing company san angelo” runs $9.74, so the same budget buys very different numbers of calls. We set the starting budget by trade, not by the size of the city.
Click costs in San Angelo
What San Angelo clicks cost, trade by trade
The expensive clicks sit in the emergency trades. A “plumber san angelo” click averages $16.53, while “landscaping san angelo” averages $4.40. A landscaper gets more clicks for the same money; a plumber has to make each call count.
Cheap clicks still need a qualification step. A $4.40 landscaping click can be a price shopper, and an expensive HVAC click can be the emergency you want. The landing page and the call tracking have to tell the difference, which is why both go in before the budget grows.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency san angelo | under 10 | not reported |
| ppc agency san angelo | under 10 | not reported |
| ppc management san angelo | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair san angelo | 10 | $20.57 |
| plumber san angelo | 1,000 | $16.53 |
| garage door repair san angelo | 110 | $9.82 |
| roofing company san angelo | 170 | $9.74 |
| pest control san angelo | 480 | $8.02 |
| electrician san angelo | 480 | $4.96 |
| landscaping san angelo | 320 | $4.40 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 37 to 672 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber san angelo”, as Google showed it to a searcher located in San Angelo. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The San Angelo market
Heat, cold nights and the ad calendar
San Angelo reaches 100 °F on about 30.1 days a year on average. When a run of those days arrives, air-conditioning and plumbing calls can bunch up, so the budget should be ready for them, not spread flat across the year.
The other end of the year matters too. A typical San Angelo year has 60.3 days with lows below freezing. If one of those nights brings a frozen line or a failed heater, the budget should still have something left for that call, so let the calls you get reset the calendar.
- residents (2025 estimate)
- 100,640
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.7%
- population change, 2020 to 2025
- housing units
- 44,176
- housing units
- of occupied homes owner-occupied
- 61.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.5%
- of homes built before 1980
- median home value
- $187,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Tom Green County
Which San Angelo trades can carry a paid budget
Roofing and landscaping sit far apart in the county's trade counts. There are 13 roofing contractors in Tom Green County. Landscaping companies number 47 in the same county. “roofing company san angelo” draws about 170 a month, so a roofer's budget buys a narrow set of searches, and every keyword on the list has to earn its place.
Garage door repair is the opposite case: about 110 searches a month for “garage door repair san angelo”, at $9.82 a click. A small, expensive search rewards a tight keyword list and a page that shows the repair, not a generic service menu.
County Business Patterns
Trade and home service businesses in Tom Green County
Establishments by industry, 2023
- Landscaping services47
- Electrical contractors45
- Plumbing, heating and air-conditioning contractors44
- Residential remodelers35
- New home builders32
- Excavation and site preparation contractors18
- Roofing contractors13
- Painting contractors10
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a San Angelo Google Ads account gets set up
No dollar moves until every call and form has a source.
1
Track calls and forms
Before a campaign runs, every call and form gets a source attached: the ad, the keyword and the campaign that paid for it, wired through call tracking, conversion tags and GA4.
2
Keep what works, list what wastes
The campaigns that already bring calls stay on. The rest come with a list of search terms that spend money without a lead, and those get cut.
3
Give your best job its own campaign
The job you want more of gets a campaign, a landing page and a budget line of its own, whether that is a repipe or a roof replacement.
4
Daily tuning for the first 30 days
The first month means daily bid and search-term changes; after that, a weekly review against the months your crews are busiest.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Website, SEO and Google Ads for a septic company
Byers Septic Service ran its Google Ads with Lithium, and the card covers its website and SEO work too. A separate recommendation comes from Chris Martin at Mt. Hood Pro Painting.
Septic“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround San Angelo
Run each nearby city as its own campaign
Bids can be set city by city, so Abilene, Midland, Odessa or Killeen can run separately from the San Angelo campaign. There is a PPC page for each of those cities with its own click costs, and the Texas directory lists the rest.
Published price
What PPC management costs a San Angelo business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
San Angelo Google Ads questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for a San Angelo advertiser?
Set the budget from the click price, then check it against what a booked job is worth. A plumbing click averages $16.53 and a garage door click $9.82, so the same spend buys a different number of calls in each trade. We agree the starting figure with you and change it when the tracking shows the real cost per lead.
When do the first paid calls arrive?
Calls usually reach you in the first week a tracked campaign runs. The account then spends its first month stripping out search terms that never become a lead, and the cost per lead you see after that is the number worth judging. Early volume says little until those terms are gone.
Who owns the Google Ads account?
You do. The account is in your business name from the first day, with your history and your data, so nothing is tied to Lithium if you leave. We work inside your account and hand over anything we build.
Can ads run on Facebook or Microsoft too?
A second channel only earns its place after the first shows a cost per lead you can live with. If your buyers spend time on Facebook or Instagram, Lithium runs Meta ads there; Microsoft Ads joins when Google clicks in your trade climb.
What changes the management fee?
Three inputs set it: your ad spend, the channels in the plan and any landing pages we build. That fee is separate from what Google charges, and you approve the number before a campaign starts. Management begins at $500 a month, plus ad spend.
Free action plan
Get a San Angelo ad budget built around your trade
Tell us your trade, the months that keep your crews busiest and the value of a booked job. A co-founder will walk through local click costs and set a starting budget with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ