SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
PPC in Odessa, Texas
Google Ads for Odessa service businesses, built around the calls it brings.
Google Ads for an Odessa business, with every call tagged to the search behind it and a monthly count of leads and what each one cost.
- Calls measured, not clicks
- A page built for each job
- The fee agreed before launch
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Odessa PPC, answered
What an Odessa click buys
An average click on “garage door repair odessa” costs $80.38, the highest in the Odessa trade table, and the search draws about 140 a month. At that price, a campaign without call tracking is guessing. Lithium Marketing runs Google Ads for Odessa service businesses with conversion tracking from the first click, so each call is tied to the search and the ad that produced it.
The spread across trades decides where a budget goes. A click on “landscaping odessa” costs $4.62, while “plumber odessa” costs $24.32 and “roofing company odessa” $25.76. Cheap clicks let a landscaper test quickly; expensive ones mean the landing page and the offer have to earn the click back on the first booked job.
Trade searches
The trade searches Odessa customers type
“Pest control odessa” draws about 720 searches a month, and “electrician odessa” about 260. Volume that size is worth buying when the job value supports the click, and worth leaving alone when it does not. We start with the one or two jobs you most want and measure what each costs to win.
When we checked “plumber odessa”, the page carried no paid ads. The Map Pack took the top spot instead, with three plumbing listings. Ad slots come and go by hour and by searcher, so treat a campaign as a second route to the same customer, running beside the profile and the pages, with its own landing page for each job.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency odessa | under 10 | not reported |
| ppc agency odessa | under 10 | not reported |
| ppc management odessa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair odessa | 140 | $80.38 |
| roofing company odessa | 210 | $25.76 |
| plumber odessa | 1,300 | $24.32 |
| pest control odessa | 720 | $13.64 |
| electrician odessa | 260 | $7.13 |
| landscaping odessa | 260 | $4.62 |
| hvac repair odessa | 20 | not reported |
| water damage restoration odessa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 113 to 534 Google reviews each
- Directories in the top 10
- Better Business Bureau, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber odessa”, as Google showed it to a searcher located in Odessa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Odessa market
Oil, heat and a budget that can move
Odessa’s economy has been driven by oil, booming and busting with the crude price. A budget that moves with your schedule handles that better than one fixed for the year: when work is steady, the same money can chase the jobs you want more of; when it slows, the spend comes down.
Heat sets the other part of the calendar. Odessa summers are hot and sunny, so if that heat brings your no-cooling calls, the budget can build in the weeks before it and ease off after. The dates come from your own call history, not a generic season chart.
- residents (2025 estimate)
- 122,707
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.2%
- population change, 2020 to 2025
- housing units
- 49,871
- housing units
- of occupied homes owner-occupied
- 59.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.6%
- of homes built before 1980
- median home value
- $223,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Ector County
What the trade counts change in an ad account
“Roofing company odessa” draws about 210 searches a month, and Ector County lists 3 roofing contractors. A roofer here can keep the campaign to repair and replacement searches and skip the broad terms that rarely book a job.
Ector County has 17 residential remodelers. A remodeler sells kitchens, baths and additions, so the campaign can keep those terms apart from small repair work and let the budget follow the job size.
County Business Patterns
Trade and home service businesses in Ector County
Establishments by industry, 2023
- Electrical contractors45
- Plumbing, heating and air-conditioning contractors44
- Excavation and site preparation contractors22
- Residential remodelers17
- New home builders17
- Landscaping services16
- Pest control companies6
- Carpet and upholstery cleaners6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
From an untracked account to a measured one
Tracking goes in before the budget moves.
1
Start from the last ninety days
We pull the search terms, the negative keywords and any conversions the account recorded, then mark which ones produced calls and which ones only spent money.
2
Record where each call came from
We tag every form, put call tracking on the number and connect GA4, so each call and form records the keyword and the ad it came from.
3
One page for each service line
Repair, replacement or panel work gets a page of its own with a headline that matches the ad and a single way to call.
4
Adjust bids on a schedule
Bids and search terms get reviewed every day for the first 30 days, then weekly, against the budget you set and the months you can crew.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Byers Septic: Google Ads with a new site and SEO
Byers Septic Service, a septic business, hired Lithium for Google Ads, a new website and SEO, so the card’s numbers reflect all three. Daniel Busby of Willard Power Vac, which cleans air ducts, dryer vents and chimneys, is quoted below.
Septic“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Odessa
Ads that can reach the cities next door
One account can run ads in the cities around Odessa, and each city gets its own bids. The PPC links below open Midland, San Angelo, Lubbock and Abilene, and the Texas page lists the rest. Split the budget by city, then watch which one pays.
Published price
What PPC management costs an Odessa business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Odessa owners
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad budget makes sense here?
Start from the value of one booked job and work back. If a job is worth a few hundred dollars, a handful of clicks a week can pay; a high-value project trade can carry more. We agree a number you can afford to lose for a month, then let tracked results set the next one.
How soon do the ads earn their keep?
A tracked campaign usually produces its first calls within a week. Those early calls teach the most: keep the terms that book work, drop the rest, and let cost per lead settle over the first month before you judge it.
How is the management fee set?
The fee is from $500 a month in management, plus ad spend. It moves with the size of your ad budget, the channels in play and the landing pages we build. We fix the number in writing before launch; the agreement itself runs six months, then month to month on 30 days’ notice.
Do Facebook or Microsoft ads belong in the mix?
A second channel can help, and Lithium manages Microsoft Ads and Meta ads on Facebook and Instagram. We add one when Google clicks in your trade get expensive or when your customers already spend time there, and we judge it on the calls it brings, not the impressions.
What does the monthly report show?
Calls, leads and cost per lead, by campaign, with the keyword behind each one. If you mark which leads turned into booked work, the report follows the money that far too. That is how we decide where the next dollar goes.
Free action plan
Price the clicks for your Odessa trade
Tell us your trade, the work you want booked and the value of one job. A co-founder prices the clicks in your market on a short video call, then sets the first month’s budget against that number.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ