Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Midland, Texas
Google Ads for Midland trades, measured by cost per lead.
In Midland, a click on “hvac repair midland” averages $67.55, so the account has to know which search produced every call.
- One page per advertised job
- Every call traced to its search
- Search terms pruned early
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search in Midland
What a Midland click costs before it becomes a call
In Midland, a click on “hvac repair midland” averages $67.55, the highest in the trade table, and “roofing company midland” runs $30.97. An account that cannot connect those clicks to calls has no way to tell good spend from waste, so Lithium Marketing puts call tracking in before the first campaign.
Our first change is rarely the bid. It is the page the click lands on: one job per page, the phone number at the top and a short quote form, so the same budget produces more calls.
Click costs by trade
The Midland click prices behind a budget
“Landscaping midland” is the least expensive click in the table at $5.71, so a landscaper can run a real test without a big budget. Pest control runs $14.69 a click on “pest control midland” and electrical $17.98 on “electrician midland”, which makes either one a reasonable place to learn what a paid call costs.
“Garage door repair midland” costs $30.02 a click and “roofing company midland” $30.97, near the top of the table. At that price the negative keyword list starts on day one and grows from the search terms report, because every term cut is budget moved to a search that can end in a call.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency midland | under 10 | not reported |
| ppc agency midland | under 10 | not reported |
| ppc management midland | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair midland | 10 | $67.55 |
| roofing company midland | 210 | $30.97 |
| garage door repair midland | 260 | $30.02 |
| electrician midland | 20 | $17.98 |
| pest control midland | 880 | $14.69 |
| plumber midland | 170 | $10.36 |
| landscaping midland | 320 | $5.71 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 144 to 1,700 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber midland”, as Google showed it to a searcher located in Midland. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Midland market
Heat, rain and the months a budget should follow
Midland summers are hot: highs top 90 degrees on 115 afternoons a year, and much of Midland’s 13.5 inches of rain falls in summer. If your busiest weeks land in one of those stretches, the budget can lean into them and pull back later. Your own call history sets that calendar.
Midland runs across 76.188 square miles, so a campaign set to the whole city would spend in neighborhoods your crews never reach. We narrow the targeting to the ZIP codes and neighborhoods you do cover and add a nearby city only where you take jobs.
- residents (2025 estimate)
- 147,615
- residents (2025 estimate)
- population change, 2020 to 2025
- +11.1%
- population change, 2020 to 2025
- housing units
- 57,260
- housing units
- of occupied homes owner-occupied
- 65.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 36.3%
- of homes built before 1980
- median home value
- $319,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bidding by trade
A big group and a small one in Midland County
Midland County has 65 electrical contractors, so an ad that only says “electrician” looks like every other one. Name the job in the ad, a panel upgrade or an EV charger install, and say which part of Midland you serve. That gives a searcher a reason to pick yours, and the click lands on a page about that job.
Midland County has 11 roofing contractors and 46 excavation and site preparation contractors. The roofers buy a lead that becomes a repair or a replacement; the site crews buy an estimate for a project that takes weeks. Different jobs mean different landing pages and different ways to judge the spend.
County Business Patterns
Trade and home service businesses in Midland County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors69
- Electrical contractors65
- Excavation and site preparation contractors46
- New home builders43
- Residential remodelers42
- Landscaping services40
- Roofing contractors11
- Painting contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setting up the account
How a Midland campaign earns its budget
The account goes live with tracking already tested, and the first month is spent cutting what does not work.
1
Price the jobs you will advertise
We pull the current click cost for each Midland search you want and set a starting budget against what a booked job is worth.
2
Test tracking before spend
Call numbers, GA4 and conversion tags go live and get checked with real calls before a campaign is allowed to spend.
3
Build a page per advertised job
AC repair, a reroof, a garage door spring: each ad group lands on a page that answers that job, with the phone number up top.
4
Watch the first month closely
A daily review of bids and search terms in month one catches waste while it is small; after that the checks run weekly, aimed at the campaigns that produce calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center’s ads, site and search work
The figures on the card come from a garden center, Drake’s 7 Dees, where Lithium built a website, ran the SEO and managed the Google Ads, so all three services fed the result. Drake Snodgrass, who owns the business, gives his account of it.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesPPC around Midland
Ad targets that reach the next town
Odessa, San Angelo, Lubbock and Abilene can each carry their own ad budget, and their PPC pages below show what clicks cost in those cities. The Texas page at the end lists every city we cover, so a campaign can follow your crews.
Published price
What Google Ads costs a Midland business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Midland owners
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should a Midland campaign start with?
Start from the price of a click and what one booked job pays. A landscaper buying $5.71 clicks can test with less than an HVAC company buying $67.55 ones, and the landing page has to earn its keep in both cases. We set the first month together, then adjust once the tracking shows what a call costs.
How quickly can a campaign bring in calls?
Initial results typically show within the first week, as long as tracking is live before the ads. The early numbers are a starting point, not a verdict: once search terms and calls are clear, we move spend toward what books work and away from what only clicks.
Do we sign a long agreement for ads?
It starts at six months and then runs month to month on 30 days’ notice. Your fee is agreed up front; it can move with ad spend, an added channel such as Microsoft or Meta ads, or new landing pages.
Do Facebook and Instagram ads fit a Midland trade?
Only if the numbers say so. Google is where the trade searches in Midland happen, so it usually goes first. Microsoft, Facebook and Instagram ads get tested when your customers already spend time there, and each one is judged on tracked calls, not on impressions.
What does the monthly report show?
Calls, leads and cost per lead by campaign, in a Looker Studio dashboard. When your booking records can be exported, we import them, so the report can show a campaign that produced jobs, not one that only produced clicks.
Free action plan
Get a free Midland ads plan built around cost per lead
Send the three jobs you would put in an ad first and the towns your crews cover. If an account already exists, give us read access so the review starts from real numbers. On a short video call a co-founder sets the starting budget and the first two campaigns.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ