AI for Santa Fe businesses
An AI receptionist for Santa Fe trades that answers every call.
An AI receptionist answers every Santa Fe call, books the job and transfers to a person on request, for $179 a month with no contract.
- Speaks in your brand voice
- Takes the booking and the details
- Hands a caller to your team
Calls start with a search
Searches for local trades in Santa Fe each month
3,430
searches a month
- plumber santa fe1,300
- landscaping santa fe880
- pest control santa fe720
- garage door repair santa fe210
- electrician santa fe140
- roofing company santa fe140
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The phone line
What an AI receptionist does for a Santa Fe trade
A caller who reaches voicemail has other numbers in the same search result, and Santa Fe County lists 80 plumbing, heating and air-conditioning contractors to choose from. Lithium Marketing puts an AI receptionist on the line, so the call gets answered, qualified and booked, or handed to a person when the caller asks.
Custom automation is a separate piece of work, scoped after a free call, and it covers the tasks that follow the call: CRM updates, follow-up texts, review requests and the handoffs between your calendar and your software. The receptionist is $179 a month with no contract, and the automation is quoted once we have seen the workflow. Lithium also takes on AI consulting as its own engagement, for an owner who wants help deciding where the technology fits before buying anything.
Calls and searches
Where a Santa Fe call comes from
“Plumber santa fe” draws about 1,300 searches a month, and the call can come at any hour. A local listing also puts a tap-to-call number in front of the customer before they read a line of your website.
The smaller trades run on fewer calls. “pest control santa fe” draws about 720 searches a month across a county that lists 4 pest control companies, and if a caller does not get an answer, the next name is one tap away.
| Search | Cost per click |
|---|---|
| garage door repair santa fe | $46.78 |
| hvac repair santa fe | $35.14 |
| plumber santa fe | $20.91 |
| electrician santa fe | $16.70 |
| pest control santa fe | $15.40 |
| roofing company santa fe | $9.73 |
| landscaping santa fe | $5.24 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 408 to 982 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber santa fe”, as Google showed it to a searcher located in Santa Fe. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who is calling
Owners, older houses and the calls that cannot wait
Santa Fe covers 52.2 square miles, and one line can answer for all of it. 71.5% of occupied homes in Santa Fe County are owner-occupied, which makes two questions worth asking on the call: who owns the property, and what is wrong with it.
33.7% of the homes in Santa Fe County were built before 1980. An older house is where a burst pipe or a failed furnace can turn into an urgent call, and a line that answers at any hour catches the ones that arrive after the crew has gone home.
- residents (2025 estimate)
- 89,837
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.7%
- population change, 2020 to 2025
- housing units
- 46,608
- housing units
- of occupied homes owner-occupied
- 63.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.8%
- of homes built before 1980
- median home value
- $444,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Santa Fe County
The trades where the phone does the selling
Septic and pest work arrives on the phone. Santa Fe County has 5 septic tank services and 4 pest control companies, and a pump-out or a wasp nest under an eave is a phone call before it is a form.
Work planned weeks out needs a slower set of rules: for Santa Fe County’s 119 residential remodelers, the receptionist collects the project type, the address and the timing, then books an estimate slot.
County Business Patterns
Trade and home service businesses in Santa Fe County
Establishments by industry, 2023
- Residential remodelers119
- Plumbing, heating and air-conditioning contractors80
- Landscaping services78
- New home builders69
- Electrical contractors52
- Roofing contractors26
- Painting contractors23
- Excavation and site preparation contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Set up for you
Getting the line live in Santa Fe
The rules are set before the first caller hears them, and you can call the line yourself to test it.
Sort the calls by urgency
We list the calls that need a person right away, the ones that can be booked and the ones that only need an answer and a text.
Load your own answers
Your services, the area you cover, your hours and your common answers go in, then we pick a voice that fits the business.
Wire it to your software
A booked job can go onto the calendar or CRM you already run once we confirm the connection, and a transfer rings the number you name.
Listen, then adjust
You test the line by calling it, and we read the transcripts with you and rewrite any answer that sent a caller the wrong way.
What the AI receptionist does on every call
The same eight parts go into every AI receptionist setup, wherever the business is.
- Answers every call, 24/7
- Qualifies the lead
- Books the appointment
- Answers common questions
- Sends follow-up texts
- Captures every detail
- Transfers to a real person when needed
- Connects to your CRM and calendar
Two phone projects
A managed receptionist and a custom phone system
Smart Doors LLC, a garage door company, got a website from Lithium first, and the AI receptionist came later. Beside that sits a different job: a plumbing firm that was losing its evening emergency calls to voicemail, until a custom AI phone system began sorting urgency, texting the on-call tech and booking the routine work.
AI phone project, plumbing company
3x
more leads
AI pages nearby
The same line across your service area
The receptionist answers for whatever area you name, and the Santa Fe metropolitan area has an estimated 158,000 people inside it. Rio Rancho, Albuquerque, Roswell and Pueblo, CO all have an AI page below, and the New Mexico page carries the rest.
Published price
What the AI receptionist costs a Santa Fe business
$179
per month, fully managed
No contract and no setup fee, so you can cancel anytime. The voice, knowledge base, call rules and calendar and CRM hooks are all set up by Lithium. Custom AI automation is scoped after a free discovery call.
FAQ
Santa Fe AI questions, before you switch the phone
Still curious?
Call (503) 766-5964 or email [email protected].
Can it take more than one call at a time?
It can. The receptionist takes unlimited concurrent calls, so a second caller does not meet a busy signal while the first is on the line.
What happens when the caller has an emergency?
The urgency questions you set decide that. An emergency follows one of your rules: ring the on-call phone, hold the first open slot, or send the details by text. A caller who asks for a person gets one, whatever the hour.
Is the $179 a month the whole cost?
The receptionist is $179 a month, no contract and no setup fee, with the voice, the knowledge base and the calendar hooks set up by Lithium. Custom automation is a separate project, quoted after a free call about the workflow.
Which jobs can we hand off after the phone call?
The admin that follows a booked job: writing the details into the CRM, sending the confirmation text, asking for the review and keeping the calendar and spreadsheets in step. A custom build is scoped on a free call and usually runs one to two weeks.
What does setup involve on our side?
The rules come first, then your service list, your hours and a look at the calendar. Lithium writes the answers and builds the voice from those, and the last step is yours: ring the number and see how a practice call sounds.
Free action plan
Call the demo line, then plan your own
Call the demo line below and hear the receptionist answer a real call. Then describe the calls you take and the ones that need a person, and a co-founder will draft the rules with you on video.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ