SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Santa Fe, New Mexico
A marketing agency for Santa Fe businesses that need the phone to ring.
A Santa Fe service business can buy one service or all four, at prices printed before the work starts, and see which one brings the calls.
- One plan, four services
- Calls counted by channel
- The order set by your numbers
Google searches each month
What Santa Fe searches for, by service
260
searches a month
- Web design210
- SEO30
- Digital marketing20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The four services
What a Santa Fe business gets from one marketing plan
Santa Fe County holds 4,976 business establishments, and a homeowner choosing a plumber or a painter sees a long list of them on a phone. Lithium Marketing takes on the website, the search work, the Google Ads and the phone line as one plan, with one set of call tracking behind all four.
The county’s trade mix decides what the plan looks like. Santa Fe County lists 119 residential remodelers, 78 landscaping companies and 80 plumbing, heating and air-conditioning contractors. The first two sell projects that start with a conversation and a photo gallery, and the third sells a repair that often has to be answered the day the call comes in.
What each one does
Four services, one Santa Fe plan
Four cards, one per service, each linking to that service’s Santa Fe page. Start with the piece that is losing you calls today and add the rest as the phone gets busier.
Search work in Santa FeA page for each service you sell, and a Google Business Profile that lists the work and the towns you cover.Learn more A website you ownA fast WordPress site with photos of your Santa Fe jobs and a call button a thumb can reach, built in six to nine weeks.Learn more Ads with the calls attachedGoogle Ads run from your own account, with calls, leads and cost per lead reported each month.Learn more A phone that answersA managed AI receptionist that picks up every call, plus custom automation scoped after a free call.Learn more
Search in Santa Fe
What Santa Fe customers search before they call
The trade searches naming Santa Fe are large enough to earn their own pages. “Landscaping santa fe” draws about 880 searches a month and “pest control santa fe” about 720, so a business that sells three kinds of work needs three pages with three sets of finished photos, not one list of everything it does.
Click costs decide where the money goes. A click on “landscaping santa fe” averages $5.24, so a landscaper can test Google Ads early, while the trades whose clicks cost more are better served by pages and a Google Business Profile first, with ads added once the calls are tracked.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency santa fe | 10 | not reported |
| digital marketing santa fe | 10 | not reported |
| marketing agency santa fe | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair santa fe | 210 | $46.78 |
| hvac repair santa fe | 30 | $35.14 |
| plumber santa fe | 1,300 | $20.91 |
| electrician santa fe | 140 | $16.70 |
| pest control santa fe | 720 | $15.40 |
| roofing company santa fe | 140 | $9.73 |
| landscaping santa fe | 880 | $5.24 |
| water damage restoration santa fe | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 408 to 982 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber santa fe”, as Google showed it to a searcher located in Santa Fe. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Santa Fe market
How home ownership in Santa Fe shapes your pages
Santa Fe covers 52.2 square miles. 63.6% of Santa Fe’s occupied homes are owner-occupied. A form that asks for the property, the problem and a photo starts the conversation with the details a trade needs; a name and a number do not.
Santa Fe has 46,608 housing units across the city, so one service-area page cannot speak for all of them. The parts of town are different enough that a page for each one is worth building.
- residents (2025 estimate)
- 89,837
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.7%
- population change, 2020 to 2025
- housing units
- 46,608
- housing units
- of occupied homes owner-occupied
- 63.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.8%
- of homes built before 1980
- median home value
- $444,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Santa Fe County
Where the county’s trade counts point the plan
Santa Fe County has 69 new home builders and 20 excavation and site preparation contractors, trades whose work begins long before a repair call. A builder or an excavator needs pages for the kind of project and a way to start a conversation early, while the job is still an idea.
Narrow trades need pages that name the job. Santa Fe County lists 4 glass and glazing contractors, and a property manager looking for a storefront panel needs that word on the page, not a general list of building services. The same rule holds for any trade where the customer already knows what they need.
County Business Patterns
Trade and home service businesses in Santa Fe County
Establishments by industry, 2023
- Residential remodelers119
- Plumbing, heating and air-conditioning contractors80
- Landscaping services78
- New home builders69
- Electrical contractors52
- Roofing contractors26
- Painting contractors23
- Excavation and site preparation contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services fit into one Santa Fe plan
The order depends on what already brings you calls, and tracking tells us which part to fix first.
1
Count what arrives now
Call and form tracking goes on the site, the Google Business Profile and any live ads, so the first month shows which channel produced each call.
2
Repair the page that takes the call
A slow page or a form that fails on a phone is fixed first, because search and ads both send their visitors to that page.
3
Add the search work
We write a page for each service and each part of the county you cover, fill in the Google Business Profile and correct the listings that carry your name.
4
Add ads and phone answering
Google Ads picks up the work that needs booking this month, and the AI receptionist answers the calls the other services produce, including the ones that arrive after hours.
Proof
What three services did for a septic company
Byers Septic Service is the septic company behind the card. Lithium built its website, ran the SEO and managed the Google Ads, and the card shows the combined result. Marc Rickabaugh of Rickabaugh Construction adds his own view in the quote beside it.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Santa Fe
Pages for the cities where your crews already work
A Santa Fe plan often stretches past the county line. The pages linked below cover marketing in Rio Rancho, Albuquerque, Roswell and Pueblo, CO, one city at a time, and the New Mexico page lists every city covered in the state.
Pricing
Published prices for Santa Fe service businesses
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
The first questions a Santa Fe owner asks
Still curious?
Call (503) 766-5964 or email [email protected].
We only have budget for one service right now. Where should it go?
Put it where the losses are largest. If calls go unanswered, the AI receptionist at $179 a month, with no contract, changes more than a new page will. If the site fails on a phone, the website comes first. If both are sound, SEO builds the asset that keeps bringing calls after the ads stop.
Can we start with the website and add the rest later?
That is how most plans begin. A website is the piece the other three send traffic to, so it is a sensible first buy, and search, ads and phone answering are added when the budget or the call volume supports them. The tracking is already in place, so you can see when that moment arrives.
How do the strategy calls work from Santa Fe?
A co-founder runs them. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and works with every client by video. Allison McKenney takes the day-to-day questions as your account manager, and the tracking and the reporting run exactly as they do for a client in Portland.
If we add a second service, what happens to the price?
Adding a service adds its own quote. A website is either the typical build or a fixed proposal for a larger one, SEO is scoped against the revenue a lead brings you, ads management follows spend, channels and landing-page work, and automation is quoted after a discovery call. Pick one service and the invoice covers that service alone.
We have never tracked a call. Where does that leave the plan?
Tracking goes in with the first work, not after it. Call and form tracking on the site, the Google Business Profile and any live ads shows which channel produced each call, and that record decides where the next dollar goes.
Free action plan
Get a free Santa Fe plan for the four services
Give us the towns you serve and the work you want more of, plus a link to the site. A co-founder reads it before a short video call and names the service to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ