SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Paid search in Santa Fe, New Mexico
Santa Fe Google Ads that report the cost per lead.
Santa Fe service businesses keep their Google Ads account in their own name, with calls, leads and cost per lead in the monthly report.
- Account, billing and history stay yours
- One campaign per job you sell
- Daily tuning, then weekly
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
Santa Fe clicks cost real money, so tracking comes first
A click on “garage door repair santa fe” averages $46.78 and a click on “hvac repair santa fe” averages $35.14. At those prices the first job in a Santa Fe ad account is to show which searches produced calls and which ones only cost money. Lithium Marketing runs those accounts for service businesses here, with tracking before the budget moves.
The account sits in your name, with your billing and your history, and Lithium works inside it as a manager. That matters when a campaign ends as much as when it starts: the conversion data, the customer lists and the search terms stay with the business.
Click costs in Santa Fe
Which trade searches are worth buying
The spread between trades is wide. “Landscaping santa fe” averages $5.24 a click, while “garage door repair santa fe” costs $46.78 a click on 210 searches a month, so the same budget buys a different number of visitors in each trade. A landscaper can test a broad match; a garage door company needs exact searches and a page that answers the price question.
Two paid ads ran above the local listings for “plumber santa fe” when we checked, so the search is contested and a thin landing page has to compete with a complete one. We build each campaign’s page around a single job: the offer, the towns covered, photos of the work and a short form.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency santa fe | under 10 | not reported |
| ppc agency santa fe | 0 | not reported |
| ppc management santa fe | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair santa fe | 210 | $46.78 |
| hvac repair santa fe | 30 | $35.14 |
| plumber santa fe | 1,300 | $20.91 |
| electrician santa fe | 140 | $16.70 |
| pest control santa fe | 720 | $15.40 |
| roofing company santa fe | 140 | $9.73 |
| landscaping santa fe | 880 | $5.24 |
| water damage restoration santa fe | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 408 to 982 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber santa fe”, as Google showed it to a searcher located in Santa Fe. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Santa Fe year
When Santa Fe calls bunch up, and what to do about it
Santa Fe’s climate is characterized by cool, dry winters, hot summers, and relatively low precipitation. If your trade follows that pattern, with furnace work in a cold snap and cooling work in a hot week, the budget can lean into those weeks and pull back in the quiet ones.
The heaviest rainfall occurs in July and August. If a roofer or a restoration company wants the landing page and the budget ready for a wet stretch, that is the month to check both, in case a small leak turns into a call.
- residents (2025 estimate)
- 89,837
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.7%
- population change, 2020 to 2025
- housing units
- 46,608
- housing units
- of occupied homes owner-occupied
- 63.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 39.8%
- of homes built before 1980
- median home value
- $444,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Santa Fe County
Two kinds of job, two bidding habits
Santa Fe County has 26 roofing contractors, and a roof replacement is a large purchase. A longer form and a quote request fit that campaign, because the job is worth the extra step.
Repair trades sell urgency. A blocked drain or a dead furnace is a same-day job, so the landing page puts the phone number at the top and the campaign keeps enough budget to run through the day. Santa Fe County also has 52 electrical contractors, and an emergency call and a planned panel upgrade are two campaigns, not one.
County Business Patterns
Trade and home service businesses in Santa Fe County
Establishments by industry, 2023
- Residential remodelers119
- Plumbing, heating and air-conditioning contractors80
- Landscaping services78
- New home builders69
- Electrical contractors52
- Roofing contractors26
- Painting contractors23
- Excavation and site preparation contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
A Santa Fe campaign, from audit to second month
The account stays yours, and the tracking is in place before the first campaign spends.
1
Read the account you have
Every campaign, keyword and search term gets read once, and the ones that have been paying for nothing go on a list.
2
Put the numbers in place
Conversion tags, GA4 and a call-tracking number show which keyword or campaign produced a call or a form, so cost per lead stops being a guess.
3
Split by the job you want
The work you want more of gets a campaign and a page of its own, so a gutter repair and a full re-roof never share a budget.
4
Check it every day at first
For the first 30 days we adjust bids and negative keywords each day, then move to a weekly review once the account has settled.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A septic company’s ads, site and search work
Marc Rickabaugh of Rickabaugh Construction is quoted beside the card. The card shows results from Byers Septic Service, a septic company that hired Lithium for a website, SEO and Google Ads.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionRelated ad pages
Advertising where your crews already go
One account can carry ads in several towns. The pages below cover PPC in Rio Rancho, Albuquerque, Roswell and Pueblo, CO, each with its local click costs, and the New Mexico page shows every city in the set.
Published price
What ads management costs a Santa Fe business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Santa Fe ad questions, before the first campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How much should we put into ad spend?
Work back from what a booked job earns you, then look at the click cost for your trade. A garage door company paying $46.78 a click needs a page that converts well before the spend goes up, and a landscaper at $5.24 can start smaller. We agree the opening figure together and revisit it once tracking shows the cost per lead.
What should we expect in the first month?
Calls tend to arrive in the first week a campaign runs with tracking behind it. The real work starts after that: dropping the searches that never turn into a job and putting the money on the ones that do, which is how cost per lead improves.
Who owns the Google Ads account?
You do, and it is in your name from the first day. Your billing, your payment method, your history and your conversion data sit in your own account, and Lithium works inside it as a manager. If the work ends, nothing has to be exported or rebuilt.
Which searches should we keep out of the account?
The ones that never produce a job: another town you do not serve, a part you do not stock, a job you do not take. We review the search terms report each week and add negatives as they show up, so the budget stops paying for the same wrong click twice.
How is the management fee worked out?
It starts at $500 a month plus ad spend, and the final figure follows your ad spend, the channels we run and the landing page work. You see the number before anything goes live, and it does not move without a conversation.
Free action plan
Request a Santa Fe ad account review
Give us a look at the account you run and tell us the months that matter. A co-founder will price out your trade’s Santa Fe clicks on a short video call and map the budget across the year.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ