PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Local SEO in Santa Fe, New Mexico
Santa Fe trades get pages for the searches that bring calls, a Google Business Profile that earns the call, and a monthly count of those calls.

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Businesses
we’ve worked with
Businesses we’ve worked with
Local search
“Plumber santa fe” draws about 1,300 searches a month, and the results page gives a searcher a short list of names to choose from. Lithium Marketing works on the pieces Google reads when it builds that list: a page for each service, a Google Business Profile that matches the page, and listings that agree on the business name and number.
Santa Fe’s cityscape is known for its adobe-style Pueblo Revival and Territorial Revival architecture, much of which is preserved and protected. A roofer, a painter or a remodeler working on those buildings fields questions about what a property will allow, so the service page should answer them long before an estimate is booked.
Search in Santa Fe
Two paid ads ran above the local listings when we checked “plumber santa fe”, and the local businesses shown there carried 408, 982, 577 and 670 Google reviews. Review counts at that level tell you the trade is crowded; a complete profile, the right categories and a page that matches the search are what you control.
The same results page held Angi, Yelp, Facebook and the Better Business Bureau in the top 10, which means a customer may meet you on a directory before meeting your website. The two should carry the same services, the same phone number and the same towns you cover, or the customer sees two versions of one business.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company santa fe | 10 | not reported |
| seo services santa fe | 10 | not reported |
| seo santa fe | 10 | $7.21 |
| seo agency santa fe | 0 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber santa fe”, as Google showed it to a searcher located in Santa Fe. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Older homes, repair pages
39.8% of Santa Fe’s housing was built before 1980, and the median Santa Fe home was built in 1986. With that much older housing, a page for repair and replacement work matters as much as a page for a new install: a roof patch, a panel upgrade or a bathroom refit, each with photos of the same job finished.
Santa Fe runs from the Plaza and the Historic District out to the foothills of the Sangre de Cristo Mountains. A contractor who works both ends covers two different sets of homes, and an area page for each part of town gives someone searching there a page that names the neighborhood.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Santa Fe County
Santa Fe County has 26 roofing contractors and 23 painting contractors, and both trades sell named services: a re-roof, an exterior repaint. A page for each service, with a photo set from each finished job, gives Google something to match for each search; a single services list does not.
Repair trades sell a diagnosis. A plumber or an electrician is called for a problem the owner cannot name, so the page should name the symptom, say what the visit includes and put the phone number where an owner can find it in one look.
County Business Patterns
Trade and home service businesses in Santa Fe County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The search plan
We start with what Google can already see, then add the pages and links that give it more to work with.
We fix crawl errors, slow templates and broken internal links, the work that tends to move results within the first 30 days.
Categories, service areas and photos get filled in one service at a time, and a short review request goes out to each finished customer.
Each service you want more of gets its own page, written around the searches people type and the questions they ask before booking.
The same name, number and services get corrected wherever the business appears, and new links point at the pages that produce calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
Sarkinen Plumbing is a plumbing company in the Portland area. The card shows what a new website, SEO and Google Ads produced for its leads and search visibility. Kevin Atiyeh runs Atiyeh Bros, a carpet and rug business, and his quote sits beside the case.
Plumbing2Xleads
on the same budget
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetNearby search pages
If the work already takes you to Rio Rancho, Albuquerque, Roswell or Pueblo, CO, each place can be planned city by city, and each has its own SEO page with the local search figures. The New Mexico page lists every city covered, which makes it the fastest way to see what a neighboring town would bring in.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
It depends on what the pages need first. A business with a thin site spends the early months on service pages and the profile, and a business with good pages spends more on links. The retainer runs $1,300 to $3,000 a month, and we set the split after looking at the site and the results page.
We ask for manager access, and the profile stays yours. You keep ownership, you see every change, and you can remove our access at any point without touching the website or the listings.
The early movement is usually technical and shows within 30 days. Local and long-tail rankings tend to settle somewhere between 60 and 90 days, and the revenue effect builds from month four. The report counts calls from the start, so you are not judging the work from a ranking screenshot.
It is inside the monthly work, never a separate audit. Answer-first sections, schema and one consistent set of business details across the site and the listings give ChatGPT, Google’s AI Overviews and similar tools something clear to read. The promise stops there: nobody guarantees an AI mention, so the report counts calls and leads.
We look at the query, the page and the date before changing anything. Sometimes a competitor earned the spot, sometimes a page lost an internal link. You hear about it in the monthly call with the cause and the fix, not as a surprise on a dashboard.
Free action plan
Point us at your site and name the services that should be bringing calls. A co-founder reads the pages before the call, then walks you through the first fixes on video.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ