FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
SEO in Santa Rosa, California
An SEO company for Santa Rosa service businesses that brings in more calls.
Santa Rosa service businesses get the pages, profile work and listings that put them in front of local searches, reported in calls.
- Pages for the trades you sell
- Profile work on your Google listing
- A report counted in calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Santa Rosa SEO, in plain terms
Where the phone calls start in Santa Rosa
For a Santa Rosa service business, SEO starts with the searches that already end in a phone call. Lithium Marketing builds the service pages, the Google Business Profile and the citations that put your business in front of those searches. When we checked “plumber santa rosa”, Google led with local service listings, so the profile and the reviews behind it decide who gets the call.
Searches naming Santa Rosa for SEO services total about 690 a month, and “seo company santa rosa” alone accounts for 480 of them. That is a market of local owners shopping for help, and it rewards a site that shows its own work; the trade searches are where your customers are, so those pages come first.
Search in Santa Rosa
What Santa Rosa customers search before they call
Two trade phrases show what local demand looks like: about 1,900 a month for “plumber santa rosa” and 390 for “roofing company santa rosa”. Both name a trade and a city, and both land on whichever page Google thinks fits best. A single homepage cannot answer either one well, so each service you sell gets its own page with the jobs, the photos and the service area its searcher expects.
The results page we recorded also had Yelp, HomeAdvisor, Facebook, MapQuest and Reddit ranked in the top 10. The first four are listings you can claim and keep consistent, with the same name, phone and services as your site. The Reddit thread sits in that list too, which is why your own pages need the project photos and plain answers a thread cannot carry.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo company santa rosa | 480 | not reported |
| seo santa rosa | 110 | $42.41 |
| seo agency santa rosa | 90 | $10.73 |
| seo services santa rosa | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 2 recorded
- Local listing reviews
- 58 to 1,000 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber santa rosa”, as Google showed it to a searcher located in Santa Rosa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Santa Rosa market
Older homes and where the searches come from
Santa Rosa grew 0.8% between 2020 and 2025, and 50.0% of its homes were built before 1980. For a business that repairs and replaces, the pages that matter are the ones about older houses: what you fix, what a job costs to start, and photos from the same era of home.
U.S. Route 101 divides Santa Rosa into east and west sides, and the city’s eastern edge reaches into the Valley of the Moon. Area pages that name a side and the work you take there give Google a local page to match, and they tell a customer whether your crews cover their part of town.
- residents (2025 estimate)
- 179,437
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 71,382
- housing units
- of occupied homes owner-occupied
- 56.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 50%
- of homes built before 1980
- median home value
- $713,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Sonoma County
A crowded remodeler field and a phone-first trade
A remodeler in Santa Rosa competes with a county full of them: Sonoma County’s chart puts residential remodelers first. The page that wins names kitchens, additions or whole-house work, with captions that say what changed.
Sonoma County has 262 plumbing, heating and air-conditioning contractors, and “plumber santa rosa” draws about 1,900 searches a month. A plumber’s plan starts with the Google Business Profile, because a customer with a burst pipe may call from the results without reading a page.
County Business Patterns
Trade and home service businesses in Sonoma County
Establishments by industry, 2023
- Residential remodelers481
- Landscaping services301
- Plumbing, heating and air-conditioning contractors262
- Electrical contractors234
- New home builders220
- Painting contractors148
- Excavation and site preparation contractors114
- Roofing contractors65
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the monthly work covers
The site gets fixed before new pages are added, and the profile is filled out before links are built.
1
Pick the searches that pay
We list the services you sell and the monthly searches behind each one, then choose the pages that can earn calls soonest.
2
Fill the profile and the pages
The Google Business Profile gets every service, photo and service area, and each priority service gets a page written for the Santa Rosa customer.
3
Match the listings
Your name, phone and services get matched on Yelp, Facebook, HomeAdvisor and the other directories that appeared in the results we recorded.
4
Build links and report calls
Links go to the pages that bring calls, and the monthly report counts calls and booked jobs, not sessions.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
F&W Fence Co.: a website, SEO and Google Ads
F&W Fence Co. is the fence company on the card. Its results came from three services Lithium ran for the company: a new website, SEO and Google Ads. Chris Martin of Mt. Hood Pro Painting adds a separate account of working with Lithium in the quote beside it.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Santa Rosa
SEO for the cities around Santa Rosa
A crew that takes jobs in another city needs a page for that city, and each one below is built from that market’s search data. The state page lists every California city we cover, and the metro has its own Bay Area page.
Published price
What a Santa Rosa SEO retainer costs
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Santa Rosa owners ask about SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What should I expect in the first 90 days?
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. Calls and leads are counted from month one, so the report shows movement before the rankings catch up.
What makes one SEO retainer cost more than another?
The range runs $1,300–$3,000 a month, and where you land depends on how many services you sell and how far the site has to come. A one-location plumber with a clean site sits near the low end; a remodeler with several services, a thin site and no reviews sits near the top.
What does the SEO agreement look like?
Six months to start, then month to month with 30 days’ notice. The first six months give the pages, listings and links time to move in a local market.
Do you promise a spot in the map results?
Google decides who appears in the map, so the plan does not come with a position. What we guarantee is the work: a complete profile, a page for each service, matching listings and review requests your team can send after a finished job. Where you land shows up in the monthly report.
Is AI search a separate service?
AI search sits inside the SEO retainer, not as a separate product. Pages get answer-first sections, schema and consistent business facts, so an answer engine can quote a clear sentence. No one can promise a mention in an AI answer, and the report stays on calls and booked jobs.
Free action plan
Get a Santa Rosa SEO plan built from your own search data
Send the site address and the services that deserve a bigger share of the calls. On a short video call, a co-founder checks which searches already reach you and sets the page, listing and link work for month one.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ