Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Digital marketing in Santa Rosa, California
Digital marketing for Santa Rosa service businesses that turns searches into more calls.
Santa Rosa service businesses can put a website, local search, Google Ads and an AI receptionist under one plan with published prices.
- Four services, one plan
- Calls tracked to their channel
- Published prices, no haggling
Google searches each month
What Santa Rosa searches for, by service
1,150
searches a month
- SEO690
- Web design410
- Digital marketing50
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the biggest gap
What one plan covers for a Santa Rosa business
A Santa Rosa service business usually buys its marketing in pieces, and Lithium Marketing puts the four pieces on one plan: the website, local search, Google Ads and the phone line. Searches naming Santa Rosa for digital marketing total about 50 a month. The customers you need are mostly typing a trade and a problem, not an agency name.
Sonoma County has 14,572 businesses across all industries, including 481 residential remodelers and 301 landscaping companies. One owner needs project pages and photos, another needs the phone answered at 6 p.m., and a third wants a page for every service the crew runs. A plan that starts with one service and adds the next when the calls justify it keeps the spending tied to work you can take.
The four services
What each service does for a Santa Rosa business
Pick the service that closes your biggest gap, and open its Santa Rosa page to see how it works. You can start with one and add another when the calls show it is worth it.
Pages for the jobs you sellEach service gets its own page, the profile lists all of them, and the report counts calls and booked jobs.Learn more A site built for a phoneThe site runs on WordPress with real project photos and a call button a visitor can reach without zooming in.Learn more Paid search for the jobs you wantGoogle Ads is priced from $500 a month in management, plus ad spend, and each campaign covers one kind of job.Learn more A phone that answers itselfFor $179 a month and no contract, an AI receptionist books jobs, texts callers back and transfers to a real person.Learn more
Search in Santa Rosa
Where Santa Rosa searches split by service
Demand in Santa Rosa sits in the trades. About 1,900 searches a month name “plumber santa rosa”, 590 name “electrician santa rosa” and 390 name “landscaping santa rosa”. Each one is a customer who needs a page that names the job, a profile that lists it and a phone that gets answered.
What a click costs changes the order of the work. In Santa Rosa, an electrician click averages $7.09, while an HVAC repair click averages $47.15. A business with a cheap click can test Google Ads early; one paying the higher price should have the site and the search pages earning calls first.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency santa rosa | 20 | not reported |
| digital marketing santa rosa | 20 | $1.73 |
| marketing agency santa rosa | 10 | $5.58 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair santa rosa | 140 | $47.15 |
| garage door repair santa rosa | 210 | $35.82 |
| plumber santa rosa | 1,900 | $29.24 |
| pest control santa rosa | 320 | $19.04 |
| roofing company santa rosa | 390 | $7.24 |
| electrician santa rosa | 590 | $7.09 |
| landscaping santa rosa | 390 | $5.32 |
| water damage restoration santa rosa | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- 2 recorded
- Local listing reviews
- 58 to 1,000 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber santa rosa”, as Google showed it to a searcher located in Santa Rosa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Santa Rosa market
A slow-growing city with older houses
Santa Rosa added 0.8% to its population between 2020 and 2025, so most of the next customers already live here. The city has 71,382 housing units, and the work that follows is repair, replacement and remodel, not a wave of new construction.
Santa Rosa sits in the North Bay, and the cities around it, such as Petaluma, Rohnert Park and Windsor, are their own markets. If your crews cross the city line, each of those cities needs its own page and its own service area on the Google Business Profile, or a customer there picks a name that comes up first.
- residents (2025 estimate)
- 179,437
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.8%
- population change, 2020 to 2025
- housing units
- 71,382
- housing units
- of occupied homes owner-occupied
- 56.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 50%
- of homes built before 1980
- median home value
- $713,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Sonoma County
Where the county’s trades are crowded
Sonoma County’s trade chart starts with 481 residential remodelers and 301 landscaping companies. A Santa Rosa owner in either trade is one of many, so the page has to carry the proof: photographs of finished jobs, the reviews on the profile, and a separate page for each kind of work the crew takes.
Plumbing, heating and air-conditioning contractors come next, at 262 in Sonoma County. Those are phone-first businesses: the person with a leaking water heater calls the number that answers, which is why call tracking and the AI receptionist belong beside the SEO work.
County Business Patterns
Trade and home service businesses in Sonoma County
Establishments by industry, 2023
- Residential remodelers481
- Landscaping services301
- Plumbing, heating and air-conditioning contractors262
- Electrical contractors234
- New home builders220
- Painting contractors148
- Excavation and site preparation contractors114
- Roofing contractors65
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we recommend in Santa Rosa
Start by measuring, because the first decision is which channel already produces calls.
1
Find the calls already coming in
We add call and form tracking to the website, the Google Business Profile and any running ads, so the first report shows which channel produced each call.
2
Fix the page every channel uses
A slow page or a phone number hidden behind a menu gets fixed before more traffic is bought, because every service sends its customers to the same page.
3
Build the pages the searches need
Service pages for the work you sell, then area pages for the parts of Santa Rosa and the nearby North Bay cities you cover.
4
Add paid search and phone cover
Google Ads goes after the jobs you need this month, and the AI receptionist answers the calls that arrive after hours or while a crew is on a job.
Proof
What three services did for a Portland glass company
The case on the card is Town & Country Glass, a commercial glass company in Portland. Lithium built its website and ran both the SEO and the Google Ads, and the results on the card come from all three parts of that work. Nathan Boos describes what the team is like to work with in the quote next to this text.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Santa Rosa
Marketing for the cities near Santa Rosa
Every nearby city below has its own marketing page with that market’s search figures. Compare two or three before you decide where the next round of pages or ad spend goes; the Bay Area page widens the view to the metro, and the California page covers the rest of the state.
Pricing
What each service costs in Santa Rosa
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Five questions Santa Rosa owners ask us first
Still curious?
Call (503) 766-5964 or email [email protected].
Should I fix the website or buy ads first?
Fix the step where a ready customer drops out, and your call log usually shows which step that is. A site that hides the phone number loses the customer before an ad helps; a phone nobody answers loses the customer after the ad worked. We put tracking on both first, then decide.
Can one service run on its own?
One service can run on its own. Start with the piece that costs you the most work. If the site loses phone visitors, fix the site; if ads bring calls nobody answers, fix the phone line first. The other services wait until the reports show the first one paying for itself, and the call tracking stays the same as the plan grows.
Who will I be talking to?
Strategy calls run by video with a co-founder, and day-to-day questions go to your account manager. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and works with every client by video.
Do the services share one invoice?
Each service has its own line on the proposal. The SEO retainer is a monthly range, the ads fee moves with your spend and the channels we run, the website is a one-time build and the receptionist is $179 a month with no contract. Nothing is bundled into a discount that hides a price, and you approve every line before work starts.
Who else besides contractors uses Lithium?
Trades are the core of the client list, but not all of it. Lithium also has current clients in manufacturing, insurance and real estate, and the buying habit is the same in each: the customer looks up several companies, then calls one. Being findable and credible when that happens is the work.
Free action plan
Get a first-month plan for your Santa Rosa business
Bring your website, the services you want more of and the parts of Santa Rosa you cover. On a short video call, a co-founder will read the site, the profile and the call data and name the first month’s work.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ