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Marketing in Shreveport, Louisiana

One plan that turns Shreveport searches into booked jobs.

A Shreveport service business can buy the website, the search work, the ads and the phone line as one plan, with published prices.

  • Site, search, ads and phones in one plan
  • Calls tracked to their source
  • Four published prices

Google searches each month

What Shreveport searches for, by service

230

searches a month

  • Web design
    150
  • SEO
    50
  • Digital marketing
    30

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Start with the gap

What a Shreveport marketing plan has to cover

One plan covers the website, the search work, the ads and the phone for a Shreveport service business, and Lithium Marketing runs all four with one set of call tracking. Caddo Parish holds 6,086 business establishments, and the plan starts with the jobs you can take this month and the calls you already get, not with every channel at once.

The Shreveport-Bossier City metro area holds 383,474 people, and a customer across the Red River or past the parish line still sees your website and your Google profile. Naming the cities you serve, with a page for each service and city, keeps those calls coming to one number.

The market

A smaller city with a metro-sized customer base

Shreveport counted 175,902 residents in the 2025 estimate, down from a 2020 base of 187,548. A smaller city makes repeat work and referrals more valuable than a broad brand campaign, so the website and the phone line should make it easy for a past customer to find you again.

The city has 90,007 housing units, and 64.6% of its homes were built before 1980. Older homes mean repair and replacement pages, so a trade that shows those jobs and names the neighborhoods it covers gives a customer a reason to call.

residents (2025 estimate)
175,902
residents (2025 estimate)
population change, 2020 to 2025
-6.2%
population change, 2020 to 2025
housing units
90,007
housing units
of occupied homes owner-occupied
53.3%
of occupied homes owner-occupied
of homes built before 1980
64.6%
of homes built before 1980
median home value
$178,900
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Caddo Parish

Where the Caddo Parish trade counts point

Caddo Parish lists 94 plumbing, heating and air-conditioning contractors, 67 landscaping services and 51 residential remodelers. Those are the three biggest groups in the parish, and a customer choosing one of them has a full page of options, so your profile, your pages and your reviews have to separate you from the next name.

Smaller groups have their own openings: 27 excavation and site preparation contractors, 33 new home builders and 19 painting contractors in Caddo Parish. A roofer with a repair page and a replacement page gives a customer a clear next step, and an electrician with pages for panel and generator work reaches searches that one trade page misses.

County Business Patterns

Trade and home service businesses in Caddo Parish

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    94
  • Landscaping services
    67
  • Residential remodelers
    51
  • Electrical contractors
    50
  • New home builders
    33
  • Excavation and site preparation contractors
    27
  • Roofing contractors
    20
  • Painting contractors
    19

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

What gets built first in Shreveport

The list of jobs you want comes first, and the four services are ordered around the calls that list should produce.

1

Write the job list

Name the services, cities and job sizes you want, and that list decides every page and campaign after it.

2

Trace every call

Call and form tracking goes on the site, the Google profile and any ads running, so each call carries the service and the city it came from.

3

Build the pages

We build the site, the search pages and the ads from your list, one service and one city at a time, with your own photos.

4

Answer the phone

The AI receptionist answers the calls those pages produce, books the appointment when your rules allow it and passes the rest to your team.

Client work

One glass company’s website, SEO and ads, measured together

Dixie Glass hired Lithium for a website, SEO and Google Ads, and the numbers on the card come from all three. The company serves the Mississippi Gulf Coast; Drake Snodgrass, a garden center owner, is quoted beside it.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake SnodgrassDrake’s 7 Dees

Around Shreveport

Marketing beyond the Shreveport city line

Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. The same plan is available for Bossier City in neighboring Bossier Parish, Louisiana, for Tyler and Mesquite in Texas, and for Lake Charles, Louisiana, with the state page listing every Louisiana city.

Pricing

Published prices, with one scoped separately

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Before you put four services on one plan

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Which of the four services should come first?

The one costing you jobs today. If calls ring out while crews are on a job, start with the phone line; if the site is slow on a phone, fix the site before buying more visits; if the site works, the search pages or the ads come next.

Can we start with one service and add the rest later?

You can start with one service and add another when the reporting shows what a call is worth. The website, the search work, the ads and the phone line all feed the same call tracking, so a later addition is measured the same way.

What does the monthly report show when all four services run?

One report shows calls, leads and the service behind each one, with the city attached where tracking allows. The same numbers cover the site, the search work, the ads and the phone line, so you can compare channels on calls, not on clicks.

Does the plan change for my trade?

The method is the same for every home and local service trade, from plumbers and electricians to landscapers and roofers. What changes is the page list, the photos and the questions the receptionist hears.

What stays in my name if we stop?

The domain and hosting stay in your name, and the WordPress install and content are yours. Nothing has to be rebuilt if you leave, and a new agency or your own team can pick the site up where it is.

Free action plan

Get a Shreveport marketing plan built from your job list

Tell us the services you sell, the cities you cover and the calls you lose today. A co-founder will put the four services in order for your business on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan