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Marketing for Tyler service businesses

A marketing agency for Tyler service businesses that puts the phone first.

Tyler service businesses can put the website, the search work, the ads and the phone line on one plan, with prices printed up front.

  • Site, search, ads and phones from one team
  • Prices printed before work starts
  • One report across all four services

Google searches each month

What Tyler searches for, by service

210

searches a month

  • Web design
    140
  • SEO
    50
  • Digital marketing
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Where a Tyler plan starts

What one plan covers for a Tyler business

Tyler service businesses sell four different jobs down one phone line: a leak stopped, a roof replaced, a yard rebuilt, a cabinet fitted. Lithium Marketing builds the website, the local search work, the Google Ads and the phone answering around the jobs you want more of, and reports all four against the calls they bring in. Smith County holds 6,356 business establishments, so a customer comparing you with the next name on the list needs a reason to pick yours.

That reason is usually the phone. When water is coming through a ceiling, the call goes to the first site that looks competent on a phone. So the site, the profile, the ads and the receptionist all point at one number, and the monthly report says which of them the call came through. The Tyler metropolitan area holds 252,549 people, and the businesses chasing those calls are spread across Smith County, not only inside the city.

The Tyler market

Homes built before 1980 still set the work order

Tyler’s 46,019 housing units include 52.6% that went up before 1980. That age points the plan at repair, replacement and upgrade pages: a repipe, a panel, a roof, a window, a cabinet.

Owners occupy 55.4% of Tyler’s occupied homes, which leaves a rental share large enough to plan for. A site with one page for homeowners and one for rentals keeps both conversations short, and the profile and the ads can send each caller to the right one.

residents (2025 estimate)
113,723
residents (2025 estimate)
population change, 2020 to 2025
+7.4%
population change, 2020 to 2025
housing units
46,019
housing units
of occupied homes owner-occupied
55.4%
of occupied homes owner-occupied
of homes built before 1980
52.6%
of homes built before 1980
median home value
$235,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Smith County

What Smith County’s trade mix means for a page

Smith County’s biggest trade group is landscaping, with 101 establishments. Plumbing, heating and air-conditioning contractors follow at 95, then 93 new home builders. In groups that size, a site has to look different from the next result on the page, which is what finished-job photos, a service page per offer and reviews from this county do.

Smith County has 19 pest control companies, and a pest company that explains each treatment it sells answers searches the bigger groups treat as one line on a list. A painter who shows finished rooms on a page of their own gives a homeowner something to look at before the estimate.

County Business Patterns

Trade and home service businesses in Smith County

Establishments by industry, 2023

  • Landscaping services
    101
  • Plumbing, heating and air-conditioning contractors
    95
  • New home builders
    93
  • Electrical contractors
    63
  • Residential remodelers
    43
  • Roofing contractors
    40
  • Excavation and site preparation contractors
    32
  • Pest control companies
    19

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The build order

The order the work happens in

Tracking goes in before any budget moves, so the first month shows where your calls come from today.

1

Wire the calls

Call tracking, form tracking and the Google profile get connected first, so every later change can be read against the calls it produced.

2

Repair the page that answers the phone

If the site is slow on a phone or hides the number, it gets rebuilt before more traffic is sent to it.

3

Put pages and ads behind the jobs

Pages go up for the work you want more of, and Google Ads covers the jobs you need booked sooner than a page can rank.

4

Answer what the plan produces

The receptionist takes the calls the other three create, and custom automation handles the follow-up text and the review request.

Proof

Town & Country Glass: website, SEO and Google Ads

Lithium built the website for Town & Country Glass, a Portland commercial glass company, and ran the SEO and Google Ads behind the card's results. The quote beside it is from Hillsview Building's Nathan Boos.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Around Tyler

Marketing for the cities around Tyler

Your crews work beyond the city limits, and the same four services can cover those towns. Each city below has its own page with that city’s search figures: Mesquite, Garland, Dallas, Richardson and Allen in Texas, and Shreveport across the Louisiana line. The Texas page collects every city Lithium covers in the state.

Pricing

What a Tyler marketing plan costs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Tyler owners want to know first

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

If we only fix one thing, what should it be?

Whatever loses the most calls today. If the phone rings out while your crews are on a job, answering comes first. If the site is slow or hides the number on a phone, the site does. If both are fine and the calls are too few, search or ads come first, and a co-founder tells you which after looking at your tracking.

Can we start small and add services as calls grow?

Plenty of owners start with one thing. Each service is priced on its own, and the tracking is shared across all of them, so a second service added in month four lands in the same call reports as the first. Nothing needs to be bought as a bundle.

Who runs the account after the first call?

Allison McKenney answers day-to-day questions by email or phone. Your first call is with a co-founder, and Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. The monthly report uses the same call tracking the plan started with, so a tracked call can be checked against the search, the ad or the listing that sent it.

What should we have ready before the first call?

Photos of finished jobs, your service list, the cities you cover and access to your Google profile and ad account. We write the copy from those and from one call with you, and you approve every page before it goes live.

Does this work for a company that also bids commercial work?

It does, and the pages split by buyer. A property manager at a restaurant reads a different page from a homeowner with a burst pipe, and the ads and the profile can send each of them to the page written for them.

Free action plan

Get a free Tyler marketing plan for your business

Send your website, your service list and the cities you cover. A co-founder goes through the site, the profile, the ads and the phone line with you by video, then writes down what to fix first and what it costs.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan