Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Marketing for Tyler service businesses
Tyler service businesses can put the website, the search work, the ads and the phone line on one plan, with prices printed up front.
Google searches each month
What Tyler searches for, by service
210
searches a month
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
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Businesses
we’ve worked with
Businesses we’ve worked with
Where a Tyler plan starts
Tyler service businesses sell four different jobs down one phone line: a leak stopped, a roof replaced, a yard rebuilt, a cabinet fitted. Lithium Marketing builds the website, the local search work, the Google Ads and the phone answering around the jobs you want more of, and reports all four against the calls they bring in. Smith County holds 6,356 business establishments, so a customer comparing you with the next name on the list needs a reason to pick yours.
That reason is usually the phone. When water is coming through a ceiling, the call goes to the first site that looks competent on a phone. So the site, the profile, the ads and the receptionist all point at one number, and the monthly report says which of them the call came through. The Tyler metropolitan area holds 252,549 people, and the businesses chasing those calls are spread across Smith County, not only inside the city.
The four services
Start with the gap that costs you the most calls, then add the rest when the numbers support it.
Search in Tyler
About 1,300 searches a month name “plumber tyler”, while “landscaping tyler” draws 320. A plumbing company can build a page per service and still have room for more, and a landscaper who sells whole yards should put the budget where the phone already rings.
Click prices split the same way. An average click on “plumber tyler” runs $28.68 against $4.69 for “landscaping tyler”, so a plumber treats Google Ads like a scalpel and a landscaper can test it widely. Searches for marketing help itself are small, about 10 a month for “marketing agency tyler”, which is one more reason the plan gets judged on your calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing tyler | 10 | not reported |
| marketing agency tyler | 10 | not reported |
| digital marketing agency tyler | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair tyler | 210 | $39.65 |
| plumber tyler | 1,300 | $28.68 |
| hvac repair tyler | 50 | $24.49 |
| pest control tyler | 480 | $18.81 |
| electrician tyler | 390 | $16.68 |
| roofing company tyler | 390 | $9.08 |
| water damage restoration tyler | 20 | $8.00 |
| landscaping tyler | 320 | $4.69 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber tyler”, as Google showed it to a searcher located in Tyler. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Tyler market
Tyler’s 46,019 housing units include 52.6% that went up before 1980. That age points the plan at repair, replacement and upgrade pages: a repipe, a panel, a roof, a window, a cabinet.
Owners occupy 55.4% of Tyler’s occupied homes, which leaves a rental share large enough to plan for. A site with one page for homeowners and one for rentals keeps both conversations short, and the profile and the ads can send each caller to the right one.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Smith County
Smith County’s biggest trade group is landscaping, with 101 establishments. Plumbing, heating and air-conditioning contractors follow at 95, then 93 new home builders. In groups that size, a site has to look different from the next result on the page, which is what finished-job photos, a service page per offer and reviews from this county do.
Smith County has 19 pest control companies, and a pest company that explains each treatment it sells answers searches the bigger groups treat as one line on a list. A painter who shows finished rooms on a page of their own gives a homeowner something to look at before the estimate.
County Business Patterns
Trade and home service businesses in Smith County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build order
Tracking goes in before any budget moves, so the first month shows where your calls come from today.
Call tracking, form tracking and the Google profile get connected first, so every later change can be read against the calls it produced.
If the site is slow on a phone or hides the number, it gets rebuilt before more traffic is sent to it.
Pages go up for the work you want more of, and Google Ads covers the jobs you need booked sooner than a page can rank.
The receptionist takes the calls the other three create, and custom automation handles the follow-up text and the review request.
Proof
Lithium built the website for Town & Country Glass, a Portland commercial glass company, and ran the SEO and Google Ads behind the card's results. The quote beside it is from Hillsview Building's Nathan Boos.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Tyler
Your crews work beyond the city limits, and the same four services can cover those towns. Each city below has its own page with that city’s search figures: Mesquite, Garland, Dallas, Richardson and Allen in Texas, and Shreveport across the Louisiana line. The Texas page collects every city Lithium covers in the state.
Pricing
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Whatever loses the most calls today. If the phone rings out while your crews are on a job, answering comes first. If the site is slow or hides the number on a phone, the site does. If both are fine and the calls are too few, search or ads come first, and a co-founder tells you which after looking at your tracking.
Plenty of owners start with one thing. Each service is priced on its own, and the tracking is shared across all of them, so a second service added in month four lands in the same call reports as the first. Nothing needs to be bought as a bundle.
Allison McKenney answers day-to-day questions by email or phone. Your first call is with a co-founder, and Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. The monthly report uses the same call tracking the plan started with, so a tracked call can be checked against the search, the ad or the listing that sent it.
Photos of finished jobs, your service list, the cities you cover and access to your Google profile and ad account. We write the copy from those and from one call with you, and you approve every page before it goes live.
It does, and the pages split by buyer. A property manager at a restaurant reads a different page from a homeowner with a burst pipe, and the ads and the profile can send each of them to the page written for them.
Free action plan
Send your website, your service list and the cities you cover. A co-founder goes through the site, the profile, the ads and the phone line with you by video, then writes down what to fix first and what it costs.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ