GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing in Rapid City, South Dakota
A marketing agency for Rapid City that turns searches into calls.
Rapid City service businesses get one marketing plan, published prices before work starts and a co-founder on the first call.
- A plan that names the first fix
- Four services priced up front
- Calls and leads in the same report
Google searches each month
What Rapid City searches for, by service
150
searches a month
- Web design90
- SEO40
- Digital marketing20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
What a Rapid City marketing plan has to cover
Rapid City has grown 7.8% since 2020, so there are customers in the city who have not picked a plumber, roofer or landscaper yet. Lithium Marketing puts the website, the search work, the ads and the phone line under one plan, and the plan starts by naming the customer you want more of.
Rapid City is the major market town for much of five states, drawing commerce from more than half of South Dakota, and large portions of North Dakota, Montana, Wyoming, and the Nebraska Panhandle. A business that follows that trade area needs a page and an ad target for each town on its list, and building that list comes before any spend.
The four services
Four services that feed one phone line
Start with the one that is losing you calls today, then add the others when the numbers say they will pay.
SEO for Rapid CityPages for the services you sell and the towns you serve, plus a profile that lists every service.Learn more Web design for Rapid CityA site you own outright, with photos of real jobs and a call button sized for a thumb.Learn more Google Ads for Rapid CityAds aimed at the jobs you want more of, with conversion tracking and a landing page built for each service.Learn more AI receptionist for Rapid CityA receptionist that takes every call and books the job, with transfers under your rules, at $179 a month, no contract or setup fee.Learn more
Search demand in Rapid City
Twenty searches a month, and where the demand sits
About 20 searches a month name Rapid City for marketing help, split between “digital marketing rapid city” and “marketing agency rapid city”. Those phrases are how a handful of owners shop for an agency, and they are not where your customers are. The demand sits in the trades, where the same customer searches for a plumber, a roofer or a landscaper instead.
That gap decides the order of work. If people search for your trade and you are not on the page, SEO and a full Google Business Profile come first. If your trade is quiet in search, Google Ads buys the calls while the pages and reviews build. If the phone rings while your crews are out, the AI receptionist answers it.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing rapid city | 10 | not reported |
| marketing agency rapid city | 10 | not reported |
| digital marketing agency rapid city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company rapid city | 260 | $19.84 |
| garage door repair rapid city | 90 | $12.50 |
| plumber rapid city | 1,000 | $11.94 |
| electrician rapid city | 480 | $9.13 |
| pest control rapid city | 480 | $7.33 |
| landscaping rapid city | 320 | $3.74 |
| water damage restoration rapid city | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 157 to 2,100 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber rapid city”, as Google showed it to a searcher located in Rapid City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Rapid City market
A city of 56 square miles inside a bigger county
Rapid City covers about 56 square miles at 1,439 people per square mile, while Pennington County holds 116,792 residents across a much wider area. A business that only names Rapid City in its pages and ads leaves the county's other towns to whoever names the town those customers live in.
Ad targets set town by town keep the spend inside the places you will work, and a page for each of those towns gives the click somewhere to land. The website, the profile and the campaigns should all carry the same list of towns, or the ad pays for a click the site cannot finish.
- residents (2025 estimate)
- 80,589
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.8%
- population change, 2020 to 2025
- housing units
- 35,577
- housing units
- of occupied homes owner-occupied
- 62.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 52.6%
- of homes built before 1980
- median home value
- $299,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Pennington County
Builders, remodelers and the trades that work behind them
New home builders number 76 in Pennington County and residential remodelers 68, the two largest trade groups on the chart. They sell projects that take months, so their pages carry finished-work galleries and a form that asks for scope and timing before anyone quotes a price.
The rest of the chart is smaller: 52 plumbing, heating and air-conditioning contractors, 49 electrical contractors and 35 excavation and site preparation contractors. Plumbers and electricians live on repeat calls, so a page for each service plus a profile that matches it does more than a long About page.
County Business Patterns
Trade and home service businesses in Pennington County
Establishments by industry, 2023
- New home builders76
- Residential remodelers68
- Plumbing, heating and air-conditioning contractors52
- Landscaping services51
- Electrical contractors49
- Excavation and site preparation contractors35
- Roofing contractors23
- Painting contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the four services get sequenced in Rapid City
One plan, with the first job chosen because it is losing you calls now.
1
Trace the calls you already get
Call and form tracking goes on the site, the Google Business Profile and any ads that are already running, so month one produces a record of where each call started.
2
Fix the page every service lands on
If the site is slow on a phone or hides the call button, it gets fixed first, because search and ads both send people there.
3
Add pages or ads for the work you want
SEO builds a page for each service you sell, and Google Ads covers the work you need booked sooner while those pages gain ground.
4
Put the phone on the same plan
The AI receptionist answers the calls the other three create, and any custom automation gets its own scope and price.
Proof from a three-service program
Dixie Glass ran three services and measured them together
The Dixie Glass card comes from a full program: a new website, SEO and Google Ads, all built and run by Lithium for a glass company that has served the Mississippi Gulf Coast since 1946. Read the numbers as one result, since the card covers all three pieces of work. Daniel Busby, who runs Willard Power Vac, gives a separate owner's view of the same team.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Rapid City
Where else a Rapid City business sells
The pages below cover Gillette, Casper and Cheyenne in Wyoming and Bismarck in North Dakota, all within the range this market town already draws from, and the South Dakota page lists the state's other cities we cover. Read the ones that match the towns your crews serve, then decide which deserve a page of their own.
Pricing
What a Rapid City business pays for each service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Rapid City owners ask about a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Rapid City business start with four services on offer?
Wherever calls are being lost today. If the phone goes to voicemail while your crews are out, start with the AI receptionist. If the site is slow or the call button is buried, start with the site. If the site works and the search results do not show you, start with SEO or Google Ads. The first call with a co-founder ends with one service named first and the reason for it.
What does the whole plan cost, and what moves the total?
Each service carries its own price, and you pay for the ones you choose. A website is a one-off project, SEO and the ad work bill monthly, and the receptionist is monthly with no contract. Custom automation gets quoted on its own. What moves the number most is how many towns and services you want covered and how much ad spend sits behind the campaigns.
Do I have to hire Lithium for all four?
You can start with one service and add another when the first is paying for itself. A website and Google Ads can start together, and SEO or the AI receptionist comes next once the tracking shows which calls came from where. Nothing gets bundled, so a single service still gets its own report and its own line on the invoice.
Who runs the work if Lithium is not in Rapid City?
Your strategy calls go to a co-founder, and Allison McKenney handles the day-to-day questions as your account manager. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
How will I know a service worked?
The monthly report counts calls, leads and cost per lead for each service, and it shows which campaign each call or form came from. If your team flags the leads that turned into work, those can be matched back to the campaign behind them. A website reports differently, on the calls and form fills its new pages produce after launch.
Free action plan
Choose the first service on a free video call
Tell us what you sell and where your crews will travel. A co-founder weighs that against the site you have now and names the service to fix first, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ