GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Marketing for Sparks service businesses
Digital marketing in Sparks that turns searches into calls.
A Sparks service business can buy the website, the search work, the ads and the phone line as one plan, at published prices.
- Every call counted from day one
- City pages for your service area
- Reports in calls and booked jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What one plan changes
A Sparks marketing plan built from the calls you get
Washoe County has 14,199 establishments, and a customer comparing a few of them sees only what each one’s website, listings and phone say. Lithium Marketing plans those pieces as one job for Sparks service businesses: the site that takes the call, the search work that sends it, and the phone line that answers it.
Sparks borders Reno, and both cities share one metro area, so a business on either side of the line can serve the same customers, and one plan can cover both. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
The four services
What the four services do for a Sparks business
Pick the service that fixes the biggest problem first. Each card opens its own Sparks page, and the other services can wait until the calls support them.
SEO for Sparks searchesA page for each service you sell, a profile that lists every one of them and reviews asked for after the job.Learn more A website built for the callA fast WordPress site with finished jobs on the first screen and a phone number that works on a mobile.Learn more Google Ads with trackingAds aimed at the work you want, with each call traced to the keyword behind it and spend shifted as the booked jobs come in.Learn more Phone answering that never closesA receptionist that picks up around the clock, sorts the caller, books the job and passes an emergency to your on-call tech, with automation priced separately.Learn more
What Sparks searches carry
The trade searches carry the demand
The searches that bring in a Sparks customer name a trade: about 480 searches a month for “pest control sparks” and 390 for “plumber sparks”. That is why the plan builds the pages a customer lands on before any ad money moves.
Reviews are the other half of the profile. The three listings at the top of the “plumber sparks” results carry 2,200, 1,400 and 792 Google reviews, so a new profile has to earn its own history. The work starts with your services, your photos and the review requests you can send after every finished job.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency sparks | under 10 | not reported |
| digital marketing sparks | under 10 | not reported |
| marketing agency sparks | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber sparks | 390 | $29.87 |
| pest control sparks | 480 | $25.83 |
| garage door repair sparks | 140 | $19.62 |
| electrician sparks | 110 | $6.65 |
| landscaping sparks | 70 | $4.92 |
| hvac repair sparks | 10 | not reported |
| water damage restoration sparks | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 792 to 2,200 Google reviews each
- Directories in the top 10
- Better Business Bureau, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber sparks”, as Google showed it to a searcher located in Sparks. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Sparks market
Who owns the home decides the page
Sparks grew 3.2% between 2020 and 2025, and 59.8% of its occupied homes are owner-occupied. That split matters: a homeowner approves a repair or a replacement, while a tenant has to route the decision through someone else, and a page that speaks to both is worth more than one that assumes a single buyer.
The growth matters too. Newer arrivals do not know the established names in town, so a page that names the parts of Sparks you serve does more work than a single service list.
- residents (2025 estimate)
- 111,902
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.2%
- population change, 2020 to 2025
- housing units
- 45,898
- housing units
- of occupied homes owner-occupied
- 59.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 33.8%
- of homes built before 1980
- median home value
- $483,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trade chart
What the county trade counts mean for a page
Washoe County has 240 residential remodelers and 227 landscaping companies, the two largest trade groups on the county chart. In fields that deep, a finished project with photos and a plain explanation of the work does more than a claim about quality.
Washoe County has 32 pest control companies, and a business in a field that size gets more from one page that answers the job than from a broad service menu.
County Business Patterns
Trade and home service businesses in Washoe County
Establishments by industry, 2023
- Residential remodelers240
- Landscaping services227
- Plumbing, heating and air-conditioning contractors170
- Electrical contractors157
- New home builders110
- Painting contractors97
- Excavation and site preparation contractors63
- Roofing contractors39
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order a Sparks plan follows
Tracking comes first, because a plan you cannot measure is a guess about where the calls went.
1
Put a number on each call
Call, form and ad tracking go on before anything else, so the first month gives you a count of the calls each service produced.
2
Fix the page a call lands on
A slow phone page or a hidden number gets repaired first, because the other three services all end up there.
3
Choose search or ads by the gap
If the site is sound and the phone is still quiet, SEO adds the pages and the profile. If you want calls before those pages mature, Google Ads can buy them in the meantime.
4
Answer the phone that rings
The phone is the last piece: once the calls start, the receptionist answers them, and a separate automation build can handle follow-up texts and review requests.
Proof from a client
Website, SEO and ads for a Mississippi glass company
Kevin Atiyeh, whose Atiyeh Bros does carpet and rug, adds his own account in the quote beside the card. The card belongs to Dixie Glass, a glass company on the Mississippi Gulf Coast that hired Lithium to build its website and run its SEO and Google Ads, and all three jobs fed the result it shows.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Sparks
Pages for the cities next door
Reno is a separate city with its own searches, and it has a page here. Roseville, Chico, Sacramento, Elk Grove and Stockton are in California, and the Nevada link lists every city in the state.
Pricing
Sparks service prices, and what each one buys
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions before a Sparks marketing plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Sparks plan usually begin?
Whichever service is losing you calls today comes first. A phone that rings out points to reception. A slow or vague site points to the website. A healthy phone and a light calendar point to search or ads. Your tracking, site and profile get looked at on the first call, and the order comes out of that.
How do you price a plan that uses more than one service?
A combined plan is priced service by service, so you can see what each part adds before you commit. SEO depends on how many services and cities you want covered, and the Google Ads management fee is separate from ad spend. You see the numbers before anything starts.
How long is the usual service agreement?
The first term runs six months, then it goes month to month, and either side can end it with 30 days’ notice. Six months gives local search work time to show, and the month-to-month stretch after it means you are not signing up for years.
What do you need from us to quote a plan?
Your website address, the services you want more of and the cities your crews cover. A look at your Google profile and any ads you run helps too. The first call is a video call with a co-founder, and you leave it with an order of work and a price.
Does a plan make sense for a company with one crew?
It can start with one service and one city. A one-crew shop often begins with the Google profile and a handful of service pages, then adds ads once the phone shows it can take more work.
Free action plan
Get a Sparks plan with the order of work written down
Send the site, the services you want to grow and the cities on your list. A co-founder will review them on a short video call and write up the first three moves, with the price beside each one.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ