GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing for Chico trades
One marketing team for Chico service businesses, from search to the answered call.
Chico service businesses can buy a website, local SEO, Google Ads or AI phone answering one at a time, at published prices, with a co-founder.
- Web, search, ads and phones
- Published prices, one report
- Calls tracked to their source
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The whole program
What a Chico marketing plan should cover
Lithium Marketing builds and runs the online path a Chico service business uses to turn a search into a booked job: a website, local SEO, Google Ads and an AI receptionist, all reporting into the same call count. Chico has 105,081 residents, and 43.4% of occupied homes are owner-occupied, so the site and the phone script have to speak to a tenant who needs an owner's approval as well as to the owner.
A tenant may call about a repair the owner has to approve; an owner may call about a kitchen or a roof they have been putting off. The website, the ads and the phone script each need to ask who is calling and what decision they can make, and one report should show which service produced the call.
Four services, one team
Where each Chico marketing dollar can go
Start with the part of the customer path that leaks the most jobs, then add the next service when the numbers support it.
Local SEO for Chico searchesCity and service pages, Google Business Profile work and matching listings, so a search for your trade finds a page that fits.Learn more A website built to earn the callA WordPress site in your name, with job photos up front and the call button where a thumb lands.Learn more Google Ads for the jobs you wantPaid search with call tracking and a landing page for each job type, from $500 a month in management, plus ad spend.Learn more An AI receptionist on every callAnswers every call, day or night, books the job and routes urgent callers to a person for $179 a month with no contract; custom automation is scoped separately.Learn more
Search in Chico
What a Chico customer sees before calling
Three paid ads came before everything else when we checked the results for “plumber chico”. Below them sat the local business listings for that Chico search, carrying 63, 753, 242 and 5,000 Google reviews. A Chico trade is not only competing with other contractors; it is competing with the profile and the reviews a customer can compare in a few taps.
That is why the four services have to agree with each other. Your website answers the service question, your Google profile earns the click, your ads buy the urgent call, and the AI receptionist answers the calls that follow. When one of those is missing, the others carry a heavier load.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency chico | under 10 | not reported |
| digital marketing chico | under 10 | not reported |
| marketing agency chico | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 3 recorded
- Local listing reviews
- 63 to 5,000 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber chico”, as Google showed it to a searcher located in Chico. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Chico market
Older homes, a valley floor and the foothills
Chico built only 12.1% of its homes in 2010 or later, and the median home value is $468,100. That older housing is where repair, replacement and remodeling work lives, and each of those needs its own page, its own photos and its own estimate questions. A gallery of new builds does not answer the customer who needs a repair.
Chico sits at the northeast edge of the Sacramento Valley, with the Sierra Nevada foothills close to the city limits. A business that covers the valley floor and the foothills should name both on its area pages, so the coverage is clear before someone calls.
- residents (2025 estimate)
- 105,081
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 46,625
- housing units
- of occupied homes owner-occupied
- 43.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.5%
- of homes built before 1980
- median home value
- $468,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Butte County
The county's trade mix, and what it asks of your marketing
Butte County counts 93 residential remodelers and 93 landscaping services. Both sell projects that take planning, so both need finished-work galleries, clear service pages and an estimate request that asks enough to sort a real project from a price check.
In Butte County, plumbing, heating and air-conditioning contractors number 63, and electrical contractors 61. Those two trades live on the phone, so their pages put the number first and skip the long story. New home builders in Butte County, at 75, sell on plans and finishes, so they need project pages and a gallery instead.
County Business Patterns
Trade and home service businesses in Butte County
Establishments by industry, 2023
- Residential remodelers93
- Landscaping services93
- New home builders75
- Plumbing, heating and air-conditioning contractors63
- Electrical contractors61
- Painting contractors34
- Excavation and site preparation contractors30
- Roofing contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Chico marketing program comes together
We start with the calls you already get, then add the service that removes the next bottleneck.
1
Start with the phone log
We put call and form tracking on the site, the profile and every ad, then read the first month to see where the calls come from now.
2
Repair the site before buying traffic
If the website is slow or hard to use on a phone, it gets rebuilt or repaired before more traffic is sent to it.
3
Choose the next channel
SEO builds the pages and the profile, Google Ads buys the urgent calls, and the AI receptionist answers every call, including the hours your team cannot.
4
Read the month in calls and cost
The report shows calls, leads and cost per lead, and your feedback on booked jobs decides what gets more budget next.
Proof from a working program
A glass company's website, search and ads together
The card comes from a full program: a new website, SEO and Google Ads for Dixie Glass, a glass company on the Mississippi Gulf Coast. Matt Johnson, from his time running On-Target Landscape, offers his own account of the relationship.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Chico
Marketing for the towns near Chico
Each city page below covers the four services at the published prices, so two markets can be compared directly. The state page links every other city we cover.
Pricing
What a Chico marketing program costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Chico marketing questions before you choose
Still curious?
Call (503) 766-5964 or email [email protected].
Which Chico service should we buy first?
Start with the part of the path that loses the most jobs. If calls ring out, the AI receptionist comes first. If the site is slow or hides the phone number, the website comes first. If both work and the phone is quiet, SEO or Google Ads comes first, and a co-founder will say which on the first call.
Can we hire one service and add others later?
One service is enough to begin. You can start with a website or a single ad campaign and add the next piece after the first month's calls are counted. The tracking stays the same across all of it, so nothing has to be rebuilt when you add a service.
How does Lithium work with a business in Chico?
Strategy calls are with a co-founder, and Allison McKenney is the account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
What are the service agreement terms?
The usual agreement starts with six months, then runs month to month, and either side can end it with 30 days' notice. The AI receptionist has no contract, so it can be added or stopped without tying it to the rest.
Do you only work with plumbers and roofers?
Lithium works with home and local service businesses across the trades, including HVAC, electrical, landscaping, painting, restoration, pest control and garage doors. The common thread is a customer who searches Google and then calls or asks for an estimate.
Free action plan
Map your next Chico marketing move
Which jobs do you want more of, and where do your calls come from now? Send those answers with your site address, and a co-founder will name the first service to fund on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ