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Marketing for St. Louis service businesses

A digital marketing agency helping St. Louis businesses win the next booked job.

Build a marketing plan for your St. Louis service business with a co-founder who helps you decide what deserves your budget.

  • Service pages with job photos
  • Search and ad lead reporting
  • Phone answering day and night

Google searches each month

What St. Louis searches for, by service

3,260

searches a month

  • Digital marketing
    1,370
  • Web design
    970
  • SEO
    900
  • PPC management
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Spend where it helps

What a marketing agency can do for St. Louis contractors

Lithium Marketing helps St. Louis service businesses win customers through websites, SEO, paid ads and AI reception. The city has 174,111 housing units. Start by choosing the repair, maintenance or project work you want from those properties, then build the marketing around it. A company adding crews needs a different plan from an owner trying to replace low-margin jobs.

We look at how customers find you, what your website tells them and what happens when they call. That gives your budget an order: improve the weakest part before paying to send more people through it. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.

Property and coverage

Match your offer to the properties you serve

Owner-occupied homes account for 45.3% of occupied housing in St. Louis city. If you work with property managers as well as homeowners, explain both services: who requests a visit, who approves the estimate and what information you need. Carry those answers from the website into your phone intake.

The St. Louis metropolitan area extends into Illinois. Tell us which communities your crews serve on each side of the state line. We use that list when planning pages, ad coverage and receptionist answers, so a broad metro label never substitutes for a service area you can support.

residents (2025 estimate)
278,144
residents (2025 estimate)
population change, 2020 to 2025
-7.7%
population change, 2020 to 2025
housing units
174,111
housing units
of occupied homes owner-occupied
45.3%
of occupied homes owner-occupied
of homes built before 1980
86.2%
of homes built before 1980
median home value
$197,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Your trade, your offer

Give customers a reason to choose your company

Residential remodeling accounts for 73 establishments in St. Louis city. For a remodeler, the marketing should show the kinds of projects you take, photos of your own work and how an estimate begins. A longer service list helps less than a convincing explanation of the job a customer wants done.

St. Louis city also records 17 painting contractors. If you paint occupied homes, explain preparation, cleanup and how you work around the household. The same principle applies across the trades: answer the questions a buyer asks before comparing prices, then measure the calls that follow.

County Business Patterns

Trade and home service businesses in St. Louis city

Establishments by industry, 2023

  • Residential remodelers
    73
  • Plumbing, heating and air-conditioning contractors
    58
  • Landscaping services
    57
  • Electrical contractors
    32
  • Roofing contractors
    24
  • Painting contractors
    17
  • New home builders
    12
  • Excavation and site preparation contractors
    9

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Make the budget accountable

Decide what to improve, then measure the work

We connect the recommendation to a business problem you recognize, with a defined scope before work begins.

1

Pick the work worth growing

Tell us which jobs cover your costs well, where you want them and how much work your crew can handle. We use those answers to set priorities.

2

Find where customers drop out

We inspect search visibility, site usability and call handling, then check the tracking needed to count calls and quote requests.

3

Build the agreed parts

Your proposal identifies the website, SEO, advertising or phone work to undertake and the responsibilities on each side.

4

Compare leads with booked work

Reports show how leads arrive. Your booking feedback helps us decide which services and campaigns deserve continued investment.

Client work

The website, SEO and ads behind Byers Septic's results

The Byers Septic Service case follows Lithium's website, SEO and Google Ads work for a septic business. Read it alongside Nathan Boos's account of service and follow-through at Hillsview Building to judge both the marketing work and the relationship.

Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Research another market

Marketing plans beyond St. Louis

The Missouri directory includes Columbia and other cities across the state. Separate market guides for Springfield and Peoria in Illinois, and Evansville in Indiana, are also linked here for businesses considering work farther afield.

Pricing

Choose services with the costs in view

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

Deciding what to hire Lithium to do

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can I keep my website and hire you for search or ads?

You can hire us for search or ads while keeping a website that does its job. We check the pages customers will reach and the tracking before recommending changes. If a page needs work, the proposal explains that task and its cost; a full rebuild is a separate decision.

How do you recommend a budget for my St. Louis business?

We start with the jobs you want and what you earn after the direct costs of completing them. Then we examine search demand, your existing leads and the work needed to improve them. The website build, monthly marketing and ad spend are separate costs, so you can see what each recommendation requires.

What commitment comes with a marketing program?

The usual agreement begins with six months and continues month to month with 30 days' notice. The AI receptionist has no contract and can be cancelled anytime. Website projects and separately scoped automation have their own proposals, so the terms follow the services you choose.

Who handles my questions once the work starts?

Your account manager handles day-to-day questions, and a co-founder leads strategy calls. We use video to review your priorities and explain the recommendation. Bring the person who books work into those reviews when possible; their view of lead quality helps us interpret the marketing reports.

Is a marketing program worthwhile for a small crew?

A small crew can start with a narrow service and territory that leave room for profitable work. The aim is to grow the jobs you want without advertising beyond your capacity. We discuss your schedule and the kinds of calls you turn down before recommending ongoing spending.

Free action plan

Find the next step for your St. Louis marketing budget

For a free marketing plan, bring your website and tell us which jobs deserve more of your schedule. Your short video call with a co-founder focuses on what to fund first and why.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan