RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
One plan for Columbia trades
Columbia, MO service businesses get one agency for the site, search, ads and phone.
A Columbia service business can buy one service or all four, see the price first, and talk to a co-founder on the first call.
- A website you own and keep
- Every call traced to the ad that paid
- One report for the whole plan
Google searches each month
What Columbia searches for, by service
200
searches a month
- Web design90
- Digital marketing50
- SEO50
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The plan
What a Columbia marketing plan puts in place
Web design searches that name Columbia draw about 90 a month, the largest of the four service search pools here. Lithium Marketing builds the site and runs the search, ads and phone work around it, so a Columbia trade business can measure the plan in calls and booked jobs.
The Columbia city government recognizes 63 neighborhood associations, and the Columbia metro area holds 219,062 people. A plan with one page for all of Columbia, and nothing for the towns around it, hands the neighborhood and nearby-town searches to a competitor that names them.
The four services
How the four services work together
Each service solves a different part of the same problem, and you can buy one without the rest. The cards link to the Columbia page for each.
Search pages and profile workA filled-out Google Business Profile, a page for each trade and part of town, and listings that match the site.Learn more A WordPress site you keepFast pages, real job photos and a call button above the fold.Learn more Google Ads with the calls countedCampaigns on the jobs you want this month, with each call tied to the keyword behind it.Learn more A receptionist for every callCalls answered at any hour, jobs booked, and custom automation for CRM updates and follow-ups.Learn more
Search demand
Where Columbia's marketing searches start
Marketing phrases that name Columbia add up to 50 searches a month, and the biggest of them, “marketing agency columbia mo”, accounts for 30. Someone typing that is likely comparing a short list of agencies, so your site has to say what you do for a trade business in the first screen.
The trade searches are bigger than the agency phrase: “Plumber columbia mo” draws about 1,000 searches a month and “pest control columbia mo” 480, while “hvac repair columbia mo” draws far fewer. That spread is why one plan sets its budget trade by trade, and why the agency phrase is only the start.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency columbia mo | 30 | not reported |
| digital marketing agency columbia mo | 10 | not reported |
| digital marketing columbia mo | 10 | $4.89 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair columbia mo | 260 | $42.34 |
| water damage restoration columbia mo | 20 | $17.33 |
| plumber columbia mo | 1,000 | $15.90 |
| roofing company columbia mo | 260 | $15.38 |
| electrician columbia mo | 320 | $12.16 |
| hvac repair columbia mo | 20 | $9.93 |
| pest control columbia mo | 480 | $9.91 |
| landscaping columbia mo | 260 | $6.10 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 204 to 2,600 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber columbia mo”, as Google showed it to a searcher located in Columbia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market
The county line, the trades and the customers
Boone County holds 191,746 people, so the county is a bigger market than the city alone. Name the towns you cover on the page, so a customer outside the city line can tell that you come out that far.
Columbia's economy is historically dominated by education, healthcare, and insurance, and a trade business that takes commercial work can sell to clinics and campuses as well as to households. A page written for a homeowner and a page written for a facilities manager are different pages, and the plan should say which is which.
- residents (2025 estimate)
- 130,851
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.8%
- population change, 2020 to 2025
- housing units
- 56,054
- housing units
- of occupied homes owner-occupied
- 48.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 31.8%
- of homes built before 1980
- median home value
- $284,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
County trades
The trades Boone County has the most of
Boone County's two largest trade groups are residential remodelers, with 84 establishments, and landscaping services, with 82. In a field that size, a homeowner can compare plenty of names, so the page that shows finished work and a starting price range is the one that gets the call.
Boone County also has 68 new home builders and 64 plumbing, heating and air-conditioning contractors. A builder sells a project that runs for months, and a plumber sells a call that runs for an hour, so the two offers need different pages and different phone rules.
County Business Patterns
Trade and home service businesses in Boone County
Establishments by industry, 2023
- Residential remodelers84
- Landscaping services82
- New home builders68
- Plumbing, heating and air-conditioning contractors64
- Electrical contractors32
- Painting contractors32
- Excavation and site preparation contractors23
- Roofing contractors10
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How the work gets sequenced
The site and the tracking go in before any ad budget moves, so the first month has a baseline to beat.
1
Start with a baseline of calls
Tracking goes on before the first campaign: calls and forms from the site, the Google Business Profile and any running ads all land in one report, so the first month has a starting number.
2
Rebuild the page a customer lands on
A slow phone page or a hidden number gets repaired before any campaign sends traffic to it.
3
Write pages for the trades and the parts of town
Each service and each named neighborhood gets a page, so a search has something specific to match.
4
Put the phone on the plan
The AI receptionist answers the calls the site and the ads produce, books what it can and transfers a caller to your crew when the rules say so.
Client work
A restoration company's website and search results
Robinson Restoration took a new website and SEO from Lithium, and the card shows what changed in organic search. Matt Johnson gives a quote from his time running On-Target Landscape.
Restoration“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Missouri
Pages for the cities around Columbia
Most trade businesses grow one city at a time. Each market below has a marketing page with its own search numbers, and the Missouri page puts the whole state on one screen.
Pricing
The price of each Columbia service
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Columbia owners want to know first
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a trade business in Columbia spend its first marketing dollar?
Put the first dollar where the calls stop. Track a week of calls and the break shows up: a phone nobody answers is a receptionist problem, a page that loses people on mobile is a build problem, and a site that never shows up is a search problem. The first call is for naming the break, not for buying all four.
How long before a plan shows up in the call log?
On Google Ads, the first tracked calls usually arrive inside the first week. Technical SEO fixes typically show movement within 30 days, and local and long-tail rankings usually take 60 to 90 days. The monthly report starts counting calls and booked jobs in week one, so you see activity before the rankings move.
What does the whole plan cost each month?
It depends on which services you run. SEO is $1,300–$3,000 a month. Google Ads runs from $500 a month in management, plus ad spend. The AI receptionist costs $179 a month and carries no contract or setup fee, and a typical website is $5,000. Custom automation gets its own quote after a call. You can buy one service or all four, and the proposal lists the price of each service you choose before anything starts.
Who owns the website when we stop working together?
You do. The site and the domain are in your name, so there is no migration to arrange if we part ways.
Who runs the account after the first call?
A co-founder takes the first call. After that, Allison McKenney is your day-to-day contact. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Free action plan
Build a Columbia plan from the calls you already get
Two things make the first call worth it: your website and the jobs you wish you had more of. A co-founder reviews both on a short video call and tells you where to start.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ