FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
The four services in one plan
A marketing agency for The Dalles that brings in calls and shows where they came from.
The Dalles service businesses can buy one service or the full program, with four prices published and automation scoped after a call.
- Four prices listed, automation scoped
- Tracking live before the spend
- A monthly report on calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the order
What a marketing plan for The Dalles has to cover
A service business in The Dalles that buys its website, its search work, its ads and its phone line from four vendors ends up with four reports and no single number for what a call costs. Lithium Marketing runs all four from one plan, publishes a price for each of the four, scopes custom automation separately, and reports the results as calls and leads. The Dalles is the largest city in Oregon along the Columbia River outside the Portland Metropolitan Area, so the plan covers the towns around it as well as the city itself.
Wasco County holds 26,310 people, and The Dalles accounts for 15,745 of them. The customers you want do not all sit inside the city line, so the town pages matter as much as the city page. The work is planned the same way for every Lithium client, whatever city the business works in: Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video.
The four services
What each of the four services does here
Start with the gap that costs the most work, then add the next service when the monthly report shows calls.
SEO for the trades you sellTrade pages written around the job a customer searches, a profile that lists the same services, and a monthly count of the calls they bring.Learn more A website you ownA WordPress site built for a phone screen, with photos from your own jobs and a quote form a customer can finish in a minute.Learn more Google Ads in your nameCampaigns aimed at the work you can take, with the account opened in your business name and a cost per lead you can read.Learn more An answered phone lineA managed AI receptionist that answers whenever a customer calls, books the appointment and can put a caller through to a person when your rules say so.Learn more
Search in The Dalles
The searches that name a trade carry the volume here
The pest control search in The Dalles draws about 40 searches a month, and the electrician search about 30. Those searches come from someone with a job that needs doing, and each one is a page worth writing before another channel gets a dollar.
Click costs decide the order. A pest control click averages $18.44 and an electrical click averages $5.16, so the same budget buys a very different number of calls. The cheaper click is the better place to learn what a lead costs.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency the dalles | under 10 | not reported |
| digital marketing the dalles | under 10 | not reported |
| marketing agency the dalles | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control the dalles | 40 | $18.44 |
| plumber the dalles | 170 | $13.86 |
| electrician the dalles | 30 | $5.16 |
| landscaping the dalles | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 137 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yellow Pages, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber the dalles”, as Google showed it to a searcher located in The Dalles. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market in figures
Owner-occupiers in older houses set the page list
In The Dalles, 63.2% of occupied homes are owner-occupied and 69.7% of the housing was built before 1980. That mix decides which pages earn their place: repair, replacement and remodel work on houses that have been standing a while, written for the person who owns the house and signs the estimate.
In The Dalles the median home value is $360,800, and that is a large enough purchase that the owner wants to see a finished job before choosing a contractor. Photos from real work, a page for the kind of work you sell and a quote form that works on a phone do more for that buyer than a slogan.
- residents (2025 estimate)
- 15,745
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.7%
- population change, 2020 to 2025
- housing units
- 6,964
- housing units
- of occupied homes owner-occupied
- 63.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.7%
- of homes built before 1980
- median home value
- $360,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Wasco County trade counts
The project trades run deepest in the county
Wasco County's 16 new home builders and 16 landscaping services are the businesses that sell a project, and a project buyer reads a gallery before reading a phone number, so the finished work comes first on the page.
The repair trades work the other way. Wasco County has 13 plumbing, heating and air-conditioning contractors, and their customer usually has one problem and one evening to solve it. The first screen carries the phone number, the hours and the towns you cover.
County Business Patterns
Trade and home service businesses in Wasco County
Establishments by industry, 2023
- New home builders16
- Landscaping services16
- Plumbing, heating and air-conditioning contractors13
- Residential remodelers8
- Electrical contractors7
- Excavation and site preparation contractors7
- Roofing contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of the work
How the four services get sequenced in The Dalles
The first purchase should be the one that gives you a number to judge the next one by, and the order changes with what you already own.
1
Write down what a job is worth
A typical job value and the share of leads you close set what a call can cost, and every later decision uses that figure.
2
Track the calls and the forms
Call tracking and form tracking go in before new spend, so the first report shows which pages and ads are producing calls.
3
Fix the page a customer lands on
The site and its service pages get the work, the proof and one clear way to ask for a quote.
4
Add reach, then answer the phone
SEO and Google Ads follow the tracking, and the AI receptionist picks up the calls the first three produce, with custom automation scoped separately.
A fence company's numbers
F&W Fence Co. hired Lithium for the website, the SEO and the Google Ads
The card shows F&W Fence Co., a fence company that bought a new website from Lithium and the SEO and Google Ads around it. Every number on it comes from those three services. Matt Johnson's recommendation comes from his time running On-Target Landscape.
Fence“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround The Dalles
The towns around The Dalles have their own pages
Hood River, Gresham and Sandy have pages of their own, and the Oregon page links every city Lithium covers.
Pricing
Pricing, service by service, in The Dalles
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What The Dalles owners ask before a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Can we start with one service and add the rest later?
One service is a fine place to begin. Pick the one that costs you the most work today, run it long enough to see calls in the monthly report, and add the next when the numbers make the case.
What should we have ready before the plan starts?
Your service list, the towns you cover, a typical job value and access to the accounts you already own. We look at the site, the profile and any running ads before recommending which of the four to buy.
Who runs the strategy calls, and what do they cover?
A co-founder runs the first one, and the monthly review follows the same pattern. The call covers the site, the profile, the report and the next service to add, and Allison McKenney is the day-to-day contact between calls.
What if we already have a website we like?
Then the website stays and the plan starts somewhere else. Search work, ads and the phone line can run against the site you have, and we say plainly which parts of it will hold the other three back.
Does the plan cover the towns outside The Dalles?
Yes, and those towns get their own pages. A customer outside the city usually searches the town they live in, so the page that names Hood River or Gresham does more than a page named for the county.
Free action plan
Get a plan for The Dalles with four prices in writing
Send your site, the services you sell and the towns you cover. The short video call with a co-founder ends with a written plan and the service to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ