FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in The Dalles
PPC for The Dalles trades, with every call counted and the account in your name.
The Dalles Google Ads accounts stay in the client's name, with management from $500 a month plus ad spend and calls counted every month.
- Your account, your billing, your history
- Negatives before a dollar of spend
- Daily bids for the first month
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The account and the cost
What a Google Ads account has to prove in The Dalles
"Electrician the dalles" clicks average $5.16, low enough that a first campaign can start small and grow when the calls justify it. Lithium Marketing runs Google Ads for service businesses in The Dalles with the account in your name, tracking wired before the first campaign and a monthly report that puts calls, leads and cost per lead beside the spend.
The account stays yours. The Google Ads account is opened in your business name, so the billing, the campaign history and everything the account learns stay with the business. Lithium guarantees that the account is in your name, and it is the first question worth asking any agency that quotes a management fee.
Costs and the ad row
What a click costs, and who pays for the row
The plumbing click costs more, because "plumber the dalles" clicks average $13.86. Which trade you run decides how much a lead can cost before the campaign stops paying for itself, and the trade with the cheaper click is where a test belongs.
When we checked "plumber the dalles", no ads appeared above the local listings. The local listings came first, and that is one reason the campaign runs beside a complete profile: the paid spot on a results page moves by hour, searcher and budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency the dalles | under 10 | not reported |
| ppc agency the dalles | under 10 | not reported |
| ppc management the dalles | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control the dalles | 40 | $18.44 |
| plumber the dalles | 170 | $13.86 |
| electrician the dalles | 30 | $5.16 |
| landscaping the dalles | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 137 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yellow Pages, Yelp
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber the dalles”, as Google showed it to a searcher located in The Dalles. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who is on the other end
Owner-occupied homes and a budget that follows calls
Wasco County's occupied homes are 67.5% owner-occupied, which makes the person who clicks an ad the likely decision-maker on the work. The landing page can ask for the address and the job in the first screen, because the click came with a job in mind.
The Dalles has 15,745 residents, and Wasco County holds 26,310, so the search pool is small enough that a modest budget can cover it. The first month gets daily attention on bids and search terms, and weekly after that.
- residents (2025 estimate)
- 15,745
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.7%
- population change, 2020 to 2025
- housing units
- 6,964
- housing units
- of occupied homes owner-occupied
- 63.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 69.7%
- of homes built before 1980
- median home value
- $360,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county's paid market
Seven electrical contractors and four roofers in the county
Wasco County has 7 electrical contractors and 4 roofing contractors, and both trades sell work that starts with a phone call. A campaign for that work can run a tight set of searches and land on a page that puts the phone number in the first screen.
Landscaping is a different budget shape. "Landscaping the dalles" draws about 30 searches a month, and a landscaper's own call history is the best guide to which weeks deserve more budget and which weeks need none.
County Business Patterns
Trade and home service businesses in Wasco County
Establishments by industry, 2023
- New home builders16
- Landscaping services16
- Plumbing, heating and air-conditioning contractors13
- Residential remodelers8
- Electrical contractors7
- Excavation and site preparation contractors7
- Roofing contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Setting up an account that stays yours
The account gets opened in your name, tracking goes in before a dollar of spend, and the campaigns follow the jobs you can take.
1
Open the account in your name
The Google Ads account, the billing and the history belong to your business from the first day.
2
Put tracking in before the spend
Call tracking, GA4 and conversion tags are connected before the first campaign, so the calls can be counted from the start.
3
Build the campaign around the work you want
Each kind of work gets its own campaign and landing page, with negatives that keep the wrong searches out.
4
Adjust for the first month, then keep watch
Bids and search terms get adjusted daily for the first 30 days, then weekly, against the calls and cost per lead in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A fence company and a landscape view
A fence company that ran all three services with Lithium
Matt Johnson's quote sits beside the card, and it comes from his time running On-Target Landscape. The numbers belong to F&W Fence Co., a fence company that hired Lithium for Google Ads along with the website and SEO behind it.
Fence“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround The Dalles
Google Ads across the county line
One account can target The Dalles and the towns around it, and the Oregon page covers the rest.
Published price
What management costs, and what the ads cost
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from The Dalles trades
Still curious?
Call (503) 766-5964 or email [email protected].
What is a sensible first month of ad spend?
Enough to learn what a call costs before you commit to a bigger number. A budget that buys a few dozen clicks is a real test in one trade and a thin one in another, because the click prices here are not close. We pick the figure with you before launch and change it once the calls have a cost.
Who owns the Google Ads account if we stop working together?
Your business does. The account is opened in your name, the billing is yours and the campaign history stays with the account, so a change of agency does not mean starting over.
How fast do the first calls come in?
The first calls can arrive in the opening week if tracking is live when the campaigns start. From there the work is subtraction, because the searches that never become a job keep taking budget until they are removed.
Do you run ads anywhere besides Google?
Microsoft Ads, Meta and LinkedIn are managed channels when they fit the trade and the budget. A second channel gets added when the calls from the first one are worth repeating.
What stops a campaign from buying the wrong searches?
Negative keywords, a tight list of match types and a landing page that says what the work is. A search for a part, a manual or a job listing is not a customer, and those get excluded before the budget reaches them.
Free action plan
Get a Google Ads plan for The Dalles with the fee spelled out
Bring the trade, the weeks you can take more work and the value of a typical job. The short video call goes through the fee and the ad spend with a co-founder, plus how the account opens in your name.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ