SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Digital marketing in Waukesha, Wisconsin
Waukesha marketing that shows which of the four services brings the call.
Waukesha County’s 263 landscaping services and 195 remodelers are its two largest trade groups, so Lithium builds the plan trade by trade and reports the calls.
- One monthly report, four services
- Trade pages and city pages
- A call count for each service
Google searches each month
What Waukesha searches for, by service
130
searches a month
- Web design90
- Digital marketing20
- SEO20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What a Waukesha marketing plan has to cover
Lithium Marketing runs the website, the search work, Google Ads and AI phone answering for Waukesha service businesses, and the four services share one call tracking setup.
The order of work depends on what is losing calls today, and the first month of tracking shows which service is worth paying for first.
The four services
Four services that answer four different Waukesha gaps
Start with the one that is losing calls now, then add the rest when the numbers support it. The four service pages below carry the detail.
SEO in WaukeshaTrade and city pages, a Google Business Profile with the services and photos filled in, and a monthly report in calls and leads.Learn more Web design in WaukeshaA WordPress site you own, with finished job photos on the first screen and a call button on every page.Learn more PPC in WaukeshaGoogle Ads aimed at the work you want more of, with the account in your business’s name and cost per lead in the monthly report.Learn more AI receptionist in WaukeshaCalls answered, qualified and booked at any hour for $179 a month, with no contract, plus AI consulting and custom automation on a separate quote.Learn more
Search in Waukesha
What Waukesha customers type before they call
Ten searches a month name “marketing agency waukesha”. That is not where a service business gets busy: “plumber waukesha” draws 480 a month, and each trade you sell has its own list to win.
Those searches are the thread through all four services. The website holds the page, SEO earns the place in the results, Google Ads can buy the click while that work lands, and the AI receptionist answers the call that follows.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing waukesha | 10 | not reported |
| marketing agency waukesha | 10 | not reported |
| digital marketing agency waukesha | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair waukesha | 140 | $43.26 |
| plumber waukesha | 480 | $28.69 |
| electrician waukesha | 170 | $28.41 |
| roofing company waukesha | 210 | $22.10 |
| pest control waukesha | 170 | $15.28 |
| landscaping waukesha | 320 | $7.25 |
| hvac repair waukesha | 10 | not reported |
| water damage restoration waukesha | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 74 to 276 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber waukesha”, as Google showed it to a searcher located in Waukesha. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Waukesha market
The county seat and the metro around it
The Milwaukee-Waukesha metro holds 1,575,010 people, and Waukesha is the county seat of Waukesha County. The customers you want are not all inside the city limit, and the ones outside type a different city’s name.
Each city you serve gets its own page, and the tracking records where each call started. That is how the plan covers the metro without pretending the whole metro is Waukesha.
- residents (2025 estimate)
- 70,872
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.4%
- population change, 2020 to 2025
- housing units
- 31,481
- housing units
- of occupied homes owner-occupied
- 58.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 51.2%
- of homes built before 1980
- median home value
- $315,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Waukesha County
Where the county’s trade counts sit
Waukesha County has 178 plumbing, heating and air-conditioning contractors and 156 electrical contractors, the repair trades in the county. When a repair call starts with something that failed, the phone number and the service area belong at the top of the page on a phone.
The project trades work the other way in Waukesha County: 84 painting contractors, 77 new home builders and 61 excavation and site preparation contractors. Their pages sell the finished result, so lead with photographs of comparable jobs and keep the estimate form short enough to finish on a phone.
County Business Patterns
Trade and home service businesses in Waukesha County
Establishments by industry, 2023
- Landscaping services263
- Residential remodelers195
- Plumbing, heating and air-conditioning contractors178
- Electrical contractors156
- Painting contractors84
- New home builders77
- Excavation and site preparation contractors61
- Roofing contractors51
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Waukesha plan gets built
Tracking first, then the site, then the trade pages and the phone line, because each step rests on the one before it.
1
See where the calls come from today
Call and form tracking goes on the site, the Google Business Profile and any running ads, so the first month shows the calls and leads you have today.
2
Rebuild the page a caller lands on
A slow page or a buried phone number gets fixed before ad spend, because every service sends customers to that page.
3
Take one trade at a time to Google
SEO writes the trade pages and the profile, and Google Ads starts on the trade where the click price and the job value make sense together.
4
Answer the phone after the crew leaves
The AI receptionist answers every call, qualifies the caller and books the appointment, so a call that would have gone to voicemail becomes a job on the calendar.
A client result
What changed for a septic company
Byers Septic Service hired Lithium for a new website, SEO and Google Ads, and the card shows what that work produced. Drake Snodgrass, who runs Drake’s 7 Dees, a garden center and landscaping business, gives his own account of working with Lithium.
Septic“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Waukesha
The cities a Waukesha plan can grow into
A Waukesha business can take work across the county line. The pages below cover Milwaukee, Racine and the rest of the cities around the metro, and the state page lists every Wisconsin city Lithium covers.
Pricing
What a Waukesha marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Waukesha owners ask before the first call
Still curious?
Call (503) 766-5964 or email [email protected].
What does a Waukesha business buy first?
The service that is losing calls today comes first. A phone that rings out points to the receptionist; a slow site or a buried number points to the site. If both work, the tracking decides, because the first month shows which service is producing calls.
Can one report cover four services?
It can, because all four feed the same monthly report. SEO reports the calls and leads from search, Google Ads reports calls, leads and cost per lead, the website’s tracking shows the visitors who reached the phone or the form, and the receptionist reports the calls it answered. The report sets the four side by side, so budget moves to the line that pays.
How does Lithium work with a Waukesha business?
Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. The first call is with a co-founder, and an account manager handles the day-to-day questions after that.
Can we add services later?
Start with the service that is losing calls now, and add the next when the numbers show what it would fix. The tracking stays in place whichever services you run, so a later addition is measured in the same calls and leads as the first.
What does adding a second service do to the price?
You pay for the services you pick, each at its own price. A harder market means more SEO work each month; more ad spend and more channels mean a bigger Google Ads fee; a site with more pages costs more to build. Custom automation is priced separately, and the proposal lists every line first.
Free action plan
Put the four services on one Waukesha plan
Tell us which service is losing calls and what the phone does now. A co-founder will look at the site, the search, the ads and the phone line together on a short video call, then say where the next dollar goes.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ