PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing for Madison, Wisconsin service businesses
A marketing agency for Madison service businesses seeking more work.
Put your Madison marketing budget toward the jobs you want, with a co-founder helping you choose where to start.
- Service pages customers can find
- Ad reports that count leads
- Phone answering that books jobs
Google searches each month
What Madison searches for, by service
910
searches a month
- Web design460
- SEO350
- Digital marketing100
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a purpose
Madison marketing starts with the work you want to sell
Lithium Marketing helps Madison service businesses turn online interest into calls through websites, SEO, Google Ads and AI reception. Landscaping services number 241 in Dane County. If that is your trade, customers need to see what separates your ongoing care, installation or outdoor construction work before they ask for a quote.
Your marketing plan should make the same distinction for any trade: which jobs you want, where you do them and what a customer needs to know before calling. We look for the point where you lose those customers, then recommend the service that addresses it. You can hire us for one service.
Choose your starting point
Find the help your Madison business needs next
Compare what each service includes, what it costs and how it can help you book work. Start with the problem you need to solve now.
Earn more search visibilityReach customers searching for Madison repairs or planned projects with pages that explain the specific work you sell.Learn more Give customers a reason to callShow Madison property owners the jobs you have completed and make it easy to request similar work from a phone.Learn more Pay for the searches you wantTest a defined service offer against Madison click costs, with campaign reports that show calls and average cost per lead.Learn more Keep calls moving toward a bookingHelp callers describe the property, ask about service and arrange the next step through managed AI reception, with custom automation quoted separately.Learn more
Demand before channel choices
Choose the service, then decide how to reach its buyers
The phrase 'plumber madison' accounts for about 1,600 searches a month. Plumbing businesses need content that gets beyond the trade name: a customer should be able to find the repair or installation they have in mind and understand how to book it.
For 'roofing company madison', the monthly estimate is 880 searches. A roofer might need clearer project pages before buying more traffic. Paid tests can look different for outdoor services: the average click for 'landscaping madison' is $5.17. We compare the likely advertising cost with what you earn from the work before recommending a budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency madison | 50 | $8.94 |
| digital marketing madison | 30 | not reported |
| digital marketing agency madison | 20 | $9.23 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair madison | 720 | $47.03 |
| water damage restoration madison | 30 | $39.09 |
| roofing company madison | 880 | $28.66 |
| hvac repair madison | 20 | $22.55 |
| plumber madison | 1,600 | $21.77 |
| electrician madison | 590 | $16.24 |
| pest control madison | 1,000 | $13.84 |
| landscaping madison | 590 | $5.17 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 946 to 2,000 Google reviews each
- Directories in the top 10
- Better Business Bureau, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber madison”, as Google showed it to a searcher located in Madison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who can hire you
Speak to owners and property managers without mixing the offer
In Madison city, 46% of occupied homes are owner-occupied. If you serve rental properties, explain who can request work and how an owner or property manager gets involved. The website, ad copy and phone answers should agree on that process.
Madison shares borders with Middleton, McFarland and Fitchburg. Decide which of those communities belongs in your service territory before expanding pages or ad targeting. A list of cities is only helpful when the people answering your phone can confirm the same coverage.
- residents (2025 estimate)
- 286,233
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.2%
- population change, 2020 to 2025
- housing units
- 133,530
- housing units
- of occupied homes owner-occupied
- 46%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.6%
- of homes built before 1980
- median home value
- $372,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Your reason to be hired
Use completed jobs to make a broad trade name specific
Dane County records 233 residential remodelers. A remodeling firm can help buyers compare by explaining its project types and showing photos with a short account of the work. Those same examples give the website, search content and ads something concrete to say.
Across the trades, a stronger offer can be more valuable than another channel. If callers repeatedly ask what a service includes, we improve that explanation before sending more visitors to it. If the explanation is already clear but few people find it, search or advertising becomes the next decision.
County Business Patterns
Trade and home service businesses in Dane County
Establishments by industry, 2023
- Landscaping services241
- Residential remodelers233
- Electrical contractors133
- Plumbing, heating and air-conditioning contractors128
- New home builders96
- Painting contractors79
- Roofing contractors44
- Excavation and site preparation contractors38
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Decisions before spending
Give each marketing purchase a job to do
Your proposal connects the work we recommend with the customer problem it should solve.
1
Review the jobs you want more of
Bring your service list, capacity and the work you prefer. We use those details to narrow the offer before choosing channels.
2
Follow a customer through the site
We inspect search visibility, landing pages and the calling or quote process to find where a customer can get stuck.
3
Put the selected work into motion
We carry out the website, SEO, advertising or reception work in your proposal. We test the tracking for the services you choose so reports show where leads came from.
4
Compare leads with the work you booked
Your feedback on estimates and bookings helps us decide what to keep, what to revise and what deserves more budget.
A service business engagement
Sarkinen combined a website with search and advertising
For a Portland-area example, consider Sarkinen Plumbing. Lithium supplied its website, SEO and Google Ads; the case records results across that engagement. The accompanying recommendation comes from construction business owner Marc Rickabaugh, who discusses the website and SEO work for Rickabaugh Construction.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionExplore other markets
Compare plans for cities beyond Madison
The Wisconsin links cover Waukesha, Milwaukee, Racine and Kenosha; Rockford and Elgin are separate Illinois markets. Use the city guides for a territory you already serve or are considering, and the Wisconsin collection for other locations across the state.
Pricing
Build your budget from the services you choose
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Deciding what to buy for your Madison business
Still curious?
Call (503) 766-5964 or email [email protected].
Can we keep a good website and hire you for search or ads?
A working website can stay. We inspect its service pages, phone experience and tracking before recommending changes, and you can buy SEO or Google Ads without commissioning a rebuild. If a missing page or broken form is holding the campaign back, we explain the repair and its cost in the proposal.
What does a realistic starting budget include?
Budget for the work you need now and the costs attached to it. SEO runs $1,300–$3,000 a month; Google Ads management starts at $500 a month plus ad spend. A website is typically $5,000. We discuss the profit left after labor and materials, and how many leads become jobs, before recommending ongoing spend.
Who will we deal with when we need help?
A co-founder handles strategy, and Allison McKenney is your account manager for day-to-day questions. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Bring service changes or a shift in your capacity to us so the marketing can reflect them.
How long are we committing to a marketing program?
The usual agreement begins with six months of service, followed by monthly renewal with 30 days' notice. The AI receptionist is a separate no-contract offer. We put the scope and terms for the services you select into the proposal so you can check the commitment before work begins.
What tells us that the marketing is bringing better work?
The lead report and your booking feedback need to tell the same story. We review calls and quote requests by source, while you tell us which turned into estimates or jobs. If a campaign attracts work outside your services or territory, that is a reason to revise the targeting and message.
Free action plan
Choose your next marketing investment with a free Madison plan
Tell us what you sell, which jobs you want more of and where customers find you now. A co-founder will recommend a starting point and explain the cost on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ