PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Digital marketing in Wilmington, North Carolina
A marketing agency for Wilmington service businesses that starts with call tracking.
Wilmington has grown 9.8% since 2020, and Lithium Marketing puts the website, search, ads and phone line behind one call count for Wilmington service businesses.
- A plan that starts with your calls
- Prices printed before work starts
- One team for site, search and phones
Google searches each month
What Wilmington searches for, by service
830
searches a month
- SEO340
- Digital marketing270
- Web design220
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with the calls
What Wilmington service businesses get from one plan
Four services, one call count: that is what Lithium Marketing builds for a Wilmington service business. The website, the SEO, the Google Ads and the AI receptionist all report into the same place, so you can see which one produced a call in the Wilmington metro area, home to 492,772 people.
The city's growth brings new households, and when one needs a plumber, roofer or landscaper, the page that names the neighborhood and the work is the one that gets the call. A profile that matches those pages and a phone line that answers finish the job.
The four services
Four ways a Wilmington business gets more calls
Pick the service that fixes the worst leak first. The other three can wait until your own call data shows they are worth it.
SEO in WilmingtonNeighborhood and service pages, a Google Business Profile that matches them, and a monthly report in calls.Learn more Web design in WilmingtonFinished-job photos and a call button within thumb reach, on a WordPress site the business keeps.Learn more PPC in WilmingtonPaid search aimed at one job type at a time, so the budget follows the calls that turn into scheduled work.Learn more AI receptionist in WilmingtonA phone line that picks up around the clock, puts the booking on your schedule and hands the urgent calls to a person.Learn more
Search in Wilmington
Where Wilmington's searches split by service
Searches for marketing help that name Wilmington run about 270 a month, and “marketing agency wilmington nc” accounts for 170 of them. An owner who types that term is choosing between agencies, so the page that answers price, ownership and timeline first has the easier conversation.
Different buyers type “plumber wilmington nc” 1,900 times a month and “roofing company wilmington nc” 1,000 times. One general services page answers neither well, so each trade you sell gets its own page and its own proof.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency wilmington nc | 170 | $5.79 |
| digital marketing agency wilmington nc | 50 | not reported |
| digital marketing wilmington nc | 50 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair wilmington nc | 110 | $38.32 |
| garage door repair wilmington nc | 480 | $29.91 |
| roofing company wilmington nc | 1,000 | $21.92 |
| plumber wilmington nc | 1,900 | $16.90 |
| water damage restoration wilmington nc | 30 | $16.19 |
| pest control wilmington nc | 880 | $13.08 |
| electrician wilmington nc | 720 | $12.22 |
| landscaping wilmington nc | 720 | $5.74 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 570 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wilmington nc”, as Google showed it to a searcher located in Wilmington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wilmington market
A growing city with older homes and renters
The city has 62,836 housing units and a median home value of $383,800. When a job is a large share of a home at that value, the website has to show finished work and a clear scope, and the receptionist has to answer.
Wilmington's residential area lies between the Cape Fear River and the Atlantic Ocean. If your crews work both sides of the river, each area needs its own page and a profile service area that matches it.
- residents (2025 estimate)
- 126,809
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.8%
- population change, 2020 to 2025
- housing units
- 62,836
- housing units
- of occupied homes owner-occupied
- 47.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 38.1%
- of homes built before 1980
- median home value
- $383,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in New Hanover County
Builders lead the county, repair trades follow
New Hanover County's 188 new home builders are its largest trade group, with 135 landscaping companies and 120 residential remodelers behind them. A general “we do it all” page cannot show that range, so the plan leads with finished projects and the jobs you want more of.
A roofer or a painter in the same county sells a narrower service, so one page per service can speak to that buyer without competing with the builders. The work you show has to be specific enough for that buyer to recognize it.
County Business Patterns
Trade and home service businesses in New Hanover County
Establishments by industry, 2023
- New home builders188
- Landscaping services135
- Plumbing, heating and air-conditioning contractors124
- Residential remodelers120
- Electrical contractors106
- Painting contractors38
- Roofing contractors30
- Excavation and site preparation contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
The order we work in
The first job is to find out which calls already come from your website, your profile and your ads.
1
Measure the calls you already receive
Before anything else, every call and form gets a source tag across the site, the profile and any live ads. The first report then says which channel produced the work you already have.
2
Make the first screen answer
If the site is slow or hides the phone number on a phone, it gets fixed before any traffic is sent to it.
3
Build pages for the work you want
SEO gets a page for each service and each area you cover, while Google Ads covers the jobs you need booked sooner.
4
Put the phone line on duty
When the phone starts ringing, the receptionist takes every call, and the automation can send the follow-up text and ask for the review.
Client work
A Portland-area plumbing company's website, search and ads
Matt Johnson, from his time running On-Target Landscape, gives the quote beside this case. The client on the card is Sarkinen Plumbing, a Portland-area company that hired Lithium for a website, SEO and Google Ads, the three services behind its numbers.
Plumbing“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Wilmington
Marketing for the cities around Wilmington
The links below lead to the same service in Fayetteville, Raleigh, Cary, Durham and Mount Pleasant, South Carolina. Each page carries its own demand figures, and the state directory lists the rest of the North Carolina pages.
Pricing
What a Wilmington marketing plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Buying one plan in Wilmington, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What should a Wilmington owner fix first?
Trace where a call dies before you buy anything. A phone that rings out points to the receptionist, a page that is hard to use on a phone points to the website, and a site nobody finds points to SEO or ads. On the first call, a co-founder walks your tracking and profile and gives you the order.
Can we start with one service and add later?
You can. Pick the service that fixes the worst gap, keep the call tracking running across all four, and add the next service when the numbers justify it. The measurement does not restart when you add one.
How does a video-based agency handle a Wilmington account?
By video, phone and email. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.
How are four services priced together?
Each of the four has its own published price, so the total is the sum of the ones you choose. A website is a one-time project, SEO and Google Ads are monthly, and the AI receptionist is its own monthly line. You get the numbers in one proposal before any work starts.
What if we already have a website and some ads?
Then the first job is to find out what they already produce. We add call tracking, review the pages and the account, keep what works and list what is wasting money before recommending a rebuild or a bigger budget.
Free action plan
Build a Wilmington plan from your call data
On a short video call, a co-founder will set the order of the four services after you send the call sources you track and the jobs you want more of.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ