Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing for Pittsburgh home service businesses
A digital marketing agency helping Pittsburgh businesses win more work.
Build a Pittsburgh marketing plan around the jobs you want next, with a co-founder helping you decide where to spend.
- Service pages written for your jobs
- Ad budgets tied to lead reports
- Phone reception that answers 24/7
Google searches each month
What Pittsburgh searches for, by service
2,900
searches a month
- SEO1,410
- Digital marketing890
- Web design550
- PPC management50
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Give customers a reason to choose
Pittsburgh marketing starts with the work you want
Lithium Marketing connects your website, search visibility, advertising and phone answering around the jobs your Pittsburgh service business wants to book. Residential remodelers alone account for 582 establishments in Allegheny County. In a field with that many businesses, a broad claim about quality gives a customer little to compare. Your completed work, service details and estimate process need to do the selling.
The same planning question applies to a plumber, roofer or landscaper: what should a customer know before calling you? We make that answer consistent across the site, search listings and ads, then check whether the resulting calls turn into work. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Choose the work your business needs
Build the connection between finding you and hiring you
Each service has a job to do. Your proposal explains why it belongs in the plan and how you will judge it.
Get found for your Pittsburgh servicesCompete for Pittsburgh trade searches with pages that explain your specialties and profile information that helps customers compare your business.Learn more Show customers what they can hire you forTurn your Pittsburgh job photos into service pages that explain the work, answer estimate questions and make contacting you easy.Learn more Put a limit on the cost of testing adsUse Pittsburgh click prices to set an opening budget, then assess campaign cost per lead alongside the work your team books.Learn more Keep calls moving while you workLet an AI receptionist handle Pittsburgh service questions and appointment requests while your crew is occupied, with human transfers under your call rules.Learn more
Spend where your customers search
A busy search market still needs a specific offer
The phrase “plumber pittsburgh” averages 1,900 searches a month. A business offering drain work and planned installations should explain both services, with different pages when the customer's questions differ. We decide which offers deserve SEO work or an ad campaign from what you sell and what those jobs are worth.
For “landscaping pittsburgh”, the recorded average is 1,000 monthly searches. That broad wording can cover different kinds of work. If you sell projects as well as maintenance, the ad and the page should tell the visitor which one you are promoting before they request a quote.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency pittsburgh | 480 | $11.77 |
| marketing agency pittsburgh | 320 | $9.23 |
| digital marketing pittsburgh | 90 | $5.64 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company pittsburgh | 1,900 | $36.31 |
| garage door repair pittsburgh | 720 | $33.54 |
| pest control pittsburgh | 2,400 | $21.93 |
| plumber pittsburgh | 1,900 | $19.95 |
| electrician pittsburgh | 1,300 | $11.84 |
| hvac repair pittsburgh | 110 | $10.12 |
| landscaping pittsburgh | 1,000 | $7.11 |
| water damage restoration pittsburgh | 140 | $5.54 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 108 to 2,600 Google reviews each
- Directories in the top 10
- Angi, HomeAdvisor, Reddit, Thumbtack
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber pittsburgh”, as Google showed it to a searcher located in Pittsburgh. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Set a service area you can support
Pittsburgh city and Allegheny County need different plans
Pittsburgh city contains 161,908 housing units. Begin with the neighborhoods where you want to take jobs, then check that your site and ads describe the same coverage. A familiar city name on an ad is no help when the address turns out to be outside the area your crew serves.
Allegheny County's housing stock totals 606,827 units. Reaching farther across the county is a separate budget and staffing decision. Before adding places to a campaign, decide which jobs justify the travel and make sure your phone answers match that decision.
- residents (2025 estimate)
- 307,632
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 161,908
- housing units
- of occupied homes owner-occupied
- 47.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 83%
- of homes built before 1980
- median home value
- $205,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make the comparison easy
Sell the difference a customer can check
For landscaping services, Allegheny County records 496 establishments. Describe what your company handles, show completed projects and explain how an estimate starts. Those details give someone comparing providers a reason to call beyond a promise of great service.
Roofing contractors number 81 in Allegheny County. A repair offer and a replacement offer should each show the work you do and the next step for a homeowner. Across the trades, we use that level of detail to keep your marketing focused on jobs your team can quote and deliver.
County Business Patterns
Trade and home service businesses in Allegheny County
Establishments by industry, 2023
- Residential remodelers582
- Landscaping services496
- Plumbing, heating and air-conditioning contractors450
- Electrical contractors262
- Painting contractors145
- Excavation and site preparation contractors103
- New home builders98
- Roofing contractors81
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Decide before adding spend
Turn your Pittsburgh growth goal into a work list
We start with the services you want to sell and finish with a plan you can check against your booking calendar.
1
Choose the jobs to promote
Tell us which work you want more of, what it is worth and where your crew can take it. We compare those priorities with your current pages and campaigns.
2
Find the point where customers drop out
We inspect the site, search presence and call handling to see what could stop someone from contacting you. Tracking helps distinguish a visibility problem from a website or phone problem.
3
Set the scope and the budget
Your proposal names the website, SEO, ads or reception work to tackle and its cost. Each recommendation has a reason tied to your business goals.
4
Use booking feedback to guide changes
We review calls and forms with your feedback about estimates and booked work. That gives us a basis for changing the offer, the page or the spending.
A business using several services
A garden center case and a painting owner's experience
For the garden center Drake’s 7 Dees, Lithium delivered website design as well as SEO and Google Ads. You can see the results of those services in the case study. Mt. Hood Pro Painting owner Chris Martin describes the leads his own business received while working with Lithium.
Garden center“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingExplore other markets
Compare marketing plans beyond Pittsburgh
The links cover other markets in Pennsylvania, Ohio and West Virginia, including Erie, Akron, OH and Wheeling, WV. Use the individual city pages for their local figures or open the Pennsylvania collection to explore the rest of the state.
Pricing
Put a price beside each part of the plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Hiring marketing help for a Pittsburgh service business
Still curious?
Call (503) 766-5964 or email [email protected].
Can I hire Lithium for one problem before expanding the plan?
You can start with a single service that addresses a clear business need. We might recommend repairing a weak website before buying traffic, or improving reception when calls already arrive. Additional services need their own reason to earn a place in your budget; a complete bundle is not a requirement.
How do you decide what our marketing budget should be?
We compare the work required with the jobs you want to book and what those jobs are worth. Your site, search competition and crew capacity all matter. For PPC, ad spend, channels and landing page work affect the management fee, while the advertising budget remains separate. You see the scope and costs before agreeing.
Who helps us manage the work after we sign?
Allison McKenney is your day-to-day account manager, with co-founder strategy calls by video. Your team supplies service knowledge and booking feedback; we handle the agreed marketing work. We also identify who on your side can review copy and decisions so changes do not sit waiting for an answer.
Is this suitable for an owner who still works on jobs?
An owner-operated business can use a focused plan without taking on every marketing service. We need your judgment about services, job value and capacity, but you do not have to write the website or manage ad bids. Start with work your schedule can support and an affordable way to measure the response.
What commitment comes with a marketing plan?
The usual service agreement starts with six months and continues month to month afterward, with 30 days' notice. The AI receptionist has no contract. We explain which terms apply to the services you choose, including any separately scoped website or automation project, before work begins.
Free action plan
Choose your next marketing move with a free Pittsburgh plan
Tell us what you want your booking calendar to look like and share your current website. A co-founder will review your services, coverage and budget on a short video call, then recommend where to start.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ