PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Wichita Falls, Texas
Wichita Falls Google Ads that report calls and leads.
Wichita Falls contractors get Google Ads with call tracking, trade-level bids and a landing page per job, reported in calls, leads and cost per lead.
- Call tracking from day one
- Bids set by each trade
- A landing page per job
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Google Ads in Wichita Falls
What a Wichita Falls ad budget should buy
Click prices in Wichita Falls depend on the trade. “Garage door repair wichita falls” averages $14.33 a click and “hvac repair wichita falls” runs $34.10, so a budget that treats every trade the same is guessing at both prices. Lithium Marketing builds Wichita Falls Google Ads accounts around call tracking, one landing page per job and a monthly report on calls, leads and cost per lead.
The account is only as good as its measurement. Before a dollar moves, we connect GA4, call tracking and the form events, so every call and every form lands in the report. The Google Ads account is set up in your name, so you keep it. From there, the search terms that never produce a call or a lead get cut, and the ones that do get more room.
Click costs in Wichita Falls
What each trade's click costs
The price spread is wide. “Roofing company wichita falls” runs $10.48 a click and “landscaping wichita falls” $6.32, while the HVAC click in the table costs more than both. A roofer can afford a broader test than an HVAC company, so the budget gets set trade by trade, not by the size of the city.
When we checked “plumber wichita falls”, no paid listings showed and the Map Pack held the top of the page. That balance shifts through the day, so paid search and the Google profile have to work as a pair. The campaign also has to report calls and leads, or the next budget decision is a guess.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency wichita falls | under 10 | not reported |
| ppc agency wichita falls | under 10 | not reported |
| ppc management wichita falls | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair wichita falls | 10 | $34.10 |
| garage door repair wichita falls | 210 | $14.33 |
| pest control wichita falls | 390 | $12.42 |
| roofing company wichita falls | 390 | $10.48 |
| plumber wichita falls | 880 | $7.24 |
| electrician wichita falls | 260 | $6.51 |
| landscaping wichita falls | 170 | $6.32 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 22 to 311 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, MapQuest, Nextdoor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber wichita falls”, as Google showed it to a searcher located in Wichita Falls. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Wichita Falls market
Heat, freezes and the shape of the year
Wichita Falls reaches 100 °F on 28 days a year on average and 90 °F or higher on 102 days. If your calls climb with that heat, the budget should be heavier in those weeks, and your own call history decides the split.
Freezing lows in Wichita Falls arrive on 59 to 60 nights a year. If those nights bring furnace calls, the budget needs room for them, and a calendar built on your call history covers both ends of the year.
- residents (2025 estimate)
- 101,951
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 43,371
- housing units
- of occupied homes owner-occupied
- 56.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.2%
- of homes built before 1980
- median home value
- $156,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wichita County
Roofing and landscaping buy different work
Wichita County has 6 roofing contractors and 17 landscaping services, two trades that sell very different kinds of work. A roof replacement is one large project; landscaping work can repeat through the season. The landing page has to say which jobs you take and where.
The account structure follows the work. One campaign per job type, its own landing page, its own negative keyword list. A garage door repair and a full roof replacement should never share a page, because the customer who needs one is not the customer who needs the other.
County Business Patterns
Trade and home service businesses in Wichita County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors41
- Electrical contractors34
- Residential remodelers25
- Landscaping services17
- New home builders16
- Excavation and site preparation contractors10
- Roofing contractors6
- Pest control companies6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the first paid month is built
The account starts with a trade, a page and a tracker, and grows from what the report shows.
1
Price the clicks before the campaign
We look at what clicks cost for the work you sell and set a budget a booked job can carry.
2
Build the tracker first
We tag calls and forms to keywords and ads before a dollar moves, so the first report has something to say.
3
Start with one job and one page
A single service, its own landing page and a tight set of search terms make the first result readable.
4
Cut the wasted search terms
We check search terms daily for 30 days, then weekly, and cut the waste before the budget grows.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a Portland-area plumber
A plumber's website, SEO and Google Ads
Sarkinen Plumbing is a Portland-area plumber, and the card's numbers come from the website, SEO and Google Ads Lithium ran for it. The quote is Dave Turin's, and he is with Dozer Dave, an excavation business; it recommends co-founder DJ Van Zanten.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Wichita Falls
Bids for the towns outside Wichita Falls
The nearby towns can carry their own bids from the start, so a Lewisville or Frisco job gets a budget built for it. Norman, OK is across the state line and is labeled that way; the Texas page lists the rest.
Published price
What managing Google Ads costs in Wichita Falls
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Wichita Falls Google Ads questions
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad budget should we start with?
Start with a budget a booked job can cover. A roofer's click costs less than an HVAC company's, so the starting number follows the trade and the page. We agree the number on the strategy call, and the call data sets the adjustment as it comes in.
How soon does a new campaign produce calls?
The first calls usually arrive in the first week, once tracking is live. The weeks after that are spent cutting the searches that bring no call and feeding the ones that do, which is why the report matters more than the launch date.
What does the management fee cover?
From $500 a month in management, plus ad spend. The fee covers the account build, tracking, landing pages, bid and search-term work, and the monthly report, and it grows with your budget, the channels you run and any landing page work. Everything is agreed before launch.
Do you advertise anywhere besides Google?
Google Ads is the first channel. Microsoft Ads plus Meta ads on Facebook and Instagram get a test when a trade's clicks run high or the audience is clearly there. A channel stays only if its calls justify the spend, and each one is priced and tracked separately.
What happens when a campaign stops working?
We read the search terms and the call report together. A campaign that stops producing calls gets its terms cut or its budget moved, and a service that brings no calls gets paused. The change is explained in the monthly report, with the numbers behind it.
Free action plan
Get a Google Ads budget plan for your Wichita Falls trade
Tell us the services you advertise and the months that carry your year. A co-founder will compare your current account with what those clicks cost here and set a starting budget, all on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ