GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC and Google Ads for Lubbock
A PPC agency for Lubbock businesses that puts ad spend behind jobs you want.
Run Lubbock ads with campaign lead costs and booking feedback in view, starting with a budget reviewed by a co-founder.
- Campaigns organized by service
- Search terms checked for wasted spend
- Lead costs you can compare to bookings
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Start with an affordable test
Lubbock PPC needs a spending limit before a bigger bid
Lithium Marketing plans and optimizes PPC campaigns around what your Lubbock service business can afford to spend winning work. The average click cost for “garage door repair lubbock” is $42.49. Before bidding, we need a page that explains the repair offer, working lead tracking and a budget you can test without relying on promised bookings.
At $14.61 per click for “hvac repair lubbock”, an HVAC campaign needs its own spending limit. We ask what a typical job brings in after paying for labor and materials, then compare that with the campaign's average cost per lead and your booking rate. A cheap click is helpful only if the customer wants work you can provide.
Compare the offer and the cost
Use click prices to design the test
The recorded average for “roofing company lubbock” is $14.08 a click. A roof inspection and a replacement project can have very different value to your business, so the ad and landing page must name the offer being tested. We check the resulting search terms before increasing spend.
“Electrician lubbock” averages $7.47 per click. A repair campaign should not pay for employment, training or supply searches that slip into the account. We review search terms, add exclusions and compare the leads with your team's account of the calls, so targeting changes follow what the campaign attracts.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency lubbock | under 10 | not reported |
| ppc agency lubbock | under 10 | not reported |
| ppc management lubbock | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair lubbock | 590 | $42.49 |
| pest control lubbock | 1,900 | $19.40 |
| hvac repair lubbock | 140 | $14.61 |
| plumber lubbock | 2,400 | $14.61 |
| roofing company lubbock | 720 | $14.08 |
| electrician lubbock | 1,000 | $7.47 |
| landscaping lubbock | 880 | $7.41 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 3 to 263 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber lubbock”, as Google showed it to a searcher located in Lubbock. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Capacity and seasonal offers
Prepare for weather without guessing at your busy months
Lubbock summers are hot. If your HVAC call history shows a summer increase, we can plan budget around the services and appointment capacity you expect to have. Tell us when availability changes so an ad keeps offering something your business can deliver.
Very large hail is a spring risk in Lubbock. A roofer taking storm inspection requests can prepare the offer and landing page ahead of that possibility. If an event fills your schedule, spending and service promises need a fresh check; a weather forecast alone is not a reason to increase the budget.
- residents (2025 estimate)
- 273,071
- residents (2025 estimate)
- population change, 2020 to 2025
- +6.2%
- population change, 2020 to 2025
- housing units
- 118,143
- housing units
- of occupied homes owner-occupied
- 51.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.7%
- of homes built before 1980
- median home value
- $212,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make each campaign earn its budget
Let the service promise earn the click
Roofing accounts for 38 establishments in Lubbock County. To distinguish your offer, describe what a customer can expect from the initial visit and the work you can quote afterward. Search terms and cost per lead from the account help us judge which version of that offer deserves more spend.
The electrical category includes 102 establishments in Lubbock County. An electrician can differentiate an ad with a specific job offer and an accurate service area. We test that message against the leads recorded, keeping campaigns focused on work your crew has time to take.
County Business Patterns
Trade and home service businesses in Lubbock County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors137
- Electrical contractors102
- New home builders96
- Landscaping services86
- Residential remodelers67
- Roofing contractors38
- Excavation and site preparation contractors36
- Painting contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The account work
Make the Lubbock campaign test measurable
The setup connects the offer, the page and the reporting before we start judging performance.
1
Set the service and spending boundary
We review an existing account or plan the initial test with you. The chosen service, geographic coverage and available budget set the limits.
2
Verify tracking before traffic arrives
Calls and submitted forms need working measurement. We test the conversion setup and use source and campaign reporting to see where recorded leads originate.
3
Build the matching ad and page
We write the search ads and landing-page content around the same job. Targeting and exclusions help keep unrelated searches out of the campaign.
4
Optimize through launch and beyond
Daily optimization runs through the first 30 days, followed by weekly adjustments. We adjust bids, keyword exclusions and budget using campaign performance and your feedback on booked work.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Work behind the advertising results
Dixie Glass: advertising within a full marketing engagement
On the Mississippi Gulf Coast, Dixie Glass hired Lithium for Google Ads, SEO and a website. Its case lets you examine advertising results in the context of that wider work. The separate testimonial from construction owner Marc Rickabaugh describes his experience with Rickabaugh Construction’s website and SEO.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionChoose additional targets deliberately
Keep another Texas market separate in the budget
If your crews take jobs in Midland, Amarillo, Odessa or Abilene, explore the PPC information for that city before expanding targeting. These are separate markets from Lubbock; the Texas directory helps you research other places without assuming they belong in the same campaign.
Published price
Your Lubbock ad budget and management scope
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What is included in the PPC management fee?
The fee covers campaign setup, tracking checks and ongoing optimization. Management starts from $500 a month, plus ad spend; the fee varies with ad spend, channels and landing-page work. We specify the included work before launch so you can distinguish account costs from what the platforms charge for traffic.
How soon can we judge an advertising test?
Initial results typically appear within the first week, but a spending decision needs enough leads and booking feedback to assess the offer. We optimize daily during the first 30 days, then make weekly adjustments. Your report tracks campaign lead costs so you can see how the test develops.
Can I advertise only the services with room in the schedule?
Campaigns can focus on selected services and areas. Tell us which jobs your crews can take and when capacity changes. We can adjust the advertising around that information, while the landing page keeps the customer's expectations aligned with the offer.
Do you also run Facebook and Instagram ads?
Lithium manages Meta ads on Facebook and Instagram, as well as Microsoft Ads. Each channel needs an offer and budget that fit how customers use it. We discuss the reason for adding a channel and its effect on the management scope before spreading your spend.
How do reports connect advertising to the jobs we book?
Reports show recorded calls, forms and average cost per lead by campaign. Your team supplies feedback about which requests became booked work and which did not suit the business. Together, those records help us evaluate spend without treating every contact as a sale.
Free action plan
Test the numbers with a free Lubbock PPC plan
Tell us the service you want to advertise, what a typical job earns after costs and the budget available for a test. A co-founder will review the offer and campaign approach with you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ