SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO for Appleton service businesses
An Appleton service business gets a Google Business Profile that matches the site, a page for every town it covers and a report in calls.

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What SEO does here
Lithium Marketing builds the search pages, profile work and listings an Appleton service business needs to be found for the trades it sells. For “plumber appleton”, the Google results page led with the Map Pack, and its three listings carried 485, 124 and 426 reviews. Google chooses that order; the work on your side is a complete profile and a matching page for every service.
Appleton covers about 25 square miles of land, and one service page cannot speak to every part of it. City and service-area pages give each part of the map its own page, and the profile work sets the area you serve, so a customer at either edge finds a page that names the place they searched.
The trade searches
“plumber appleton” draws about 880 searches a month, while “roofing company appleton” draws about 70. The plumber’s pages can be split by job, such as drains, water heaters and emergencies; the roofer’s two pages, repair and replacement, matter more than a long list of services.
The same results page put Facebook and Yelp in the top 10, so a customer may meet your business on a directory before your own site. Keep the name, phone and service list the same in both places, and let the site carry the photos and the detail the directory leaves out.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo appleton | 20 | not reported |
| seo company appleton | 10 | not reported |
| seo services appleton | 10 | not reported |
| seo agency appleton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber appleton”, as Google showed it to a searcher located in Appleton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing stock
In Appleton, 64.7% of homes were built before 1980, so a plumbing or electrical page that names the older systems you work on answers a question a generic “services” page misses.
The city sits mostly in Outagamie County, with small portions extending into Calumet and Winnebago counties. If your crews cross those lines, each city or county page should name the place you serve, because a customer searches the town they live in.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trades
A search for a roofer or a plumber in Outagamie County lands among 22 roofing contractors and 89 plumbing, heating and air-conditioning contractors. With that many names on one page, the clearest service page and the most recent reviews do a lot of the work.
The trades with fewer companies are not necessarily easier to reach: a painting contractor or a landscaper sells a project, and the search that starts it is a different page from the one that starts a repair. Build the page around the job the customer is pricing.
County Business Patterns
Trade and home service businesses in Outagamie County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The retainer’s work
The first month clears technical problems, then the pages and profile work follow, with links last.
Crawl errors, slow pages and broken links get fixed first, and the first movement usually comes inside 30 days.
Each service you sell gets a page that answers the customer’s first question and links to the next step.
Every service, photo and service area goes into the Google Business Profile, and the name, phone and services match on the directories customers use.
Finished customers get a simple way to leave a review, and links are built to the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
A client record
Byers Septic Service hired Lithium for a website, SEO and Google Ads, and the card shows what that combination changed for the septic company. Kevin Atiyeh, who runs Atiyeh Bros, a carpet and rug business, describes how well Lithium understood his company.
Septic9Xorganic traffic
91 to 799 visits a month
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAcross Wisconsin
The SEO pages below cover the cities around Appleton, and each one shows what that market searches for. If a nearby town sends you enough work, it deserves its own page on your site; the Wisconsin directory lists the rest.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
The range above covers most Appleton service businesses, and where you land depends on how many services and towns you want pages for. An electrician working from one truck after repair calls sits near the low end. A remodeler with several services and a page for each nearby city needs more writing and more links each month.
Technical fixes usually move within 30 days, and local and long-tail rankings typically take 60 to 90 days. The report counts calls and leads from the first month, so the calls show up in it before the rankings do.
Yes. A service-area business can set the towns it covers in its Google Business Profile and use city and service pages on its site. No storefront is required for that work, and no one can promise where Google puts you.
Access to your Google Business Profile, a list of the services and towns you want, photos of finished work and the calls and leads you count now. We write the pages, and you review them before they go live.
Google builds the Map Pack from its own signals, so no one can buy a spot in it or promise you one. Watch the work that does count: a profile with every service and photo, one page per service on your list, the same name and number on every listing, and a review request after each finished job. The report tracks what moved and what called.
Free action plan
Send the service list, the towns you cover and a link to the current site. One short video call with a co-founder covers the pages and profile fields to fix first.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ