FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
SEO in Green Bay, Wisconsin
Local SEO that helps a Green Bay service business get found and called.
A Green Bay service business gets a page for each trade and city it serves, and a monthly report on the calls those pages bring.
- Pages for each trade you sell
- Profile details that match the site
- Reports in calls and booked jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Local SEO in Green Bay
What a Green Bay SEO plan has to fix first
A Green Bay service business gets found when its Google Business Profile, its service pages and its reviews all say the same thing, and Lithium Marketing builds that set for local trades. When we checked “plumber green bay”, the local listings came first, so the profile is where the first impression happens.
Agency demand is thin: 100 searches a month name Green Bay for SEO services. The trade keywords carry the volume: 390 searches a month go to “roofing company green bay”, so the pages that answer a homeowner’s repair or replacement question are the ones that earn the call.
Search in Green Bay
What the Green Bay results page shows
Those Green Bay listings carried 50, 774, 421 and 100 Google reviews across the four businesses, and a profile with a full service list, recent photos and a simple ask to finished customers is the part you control.
Those same Green Bay results listed Facebook, HomeAdvisor, Thumbtack and Yelp in the top 10, and each one shows a different version of a company’s services. Your own site and profile should agree with the best of them, since a customer may arrive from any of those listings.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo green bay | 90 | not reported |
| seo services green bay | 10 | not reported |
| seo agency green bay | under 10 | not reported |
| seo company green bay | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 50 to 774 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber green bay”, as Google showed it to a searcher located in Green Bay. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Green Bay market
Older homes, few new ones, and the pages that follow
Green Bay has 45,701 housing units, and 65.4% of its homes were built before 1980. 4.5% of Green Bay homes were built in 2010 or later, so this is a repair and replacement market, and a plumber, roofer or electrician needs pages for the jobs that come up in older houses, from a drain that backs up to a roof that needs a patch.
Google weighs where the searcher is, so the results a customer sees can change from one part of Green Bay to another. Area pages that name the parts of the city you serve give those searches a page to land on, and the profile’s service area should match the list.
- residents (2025 estimate)
- 106,675
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 45,701
- housing units
- of occupied homes owner-occupied
- 57.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 65.4%
- of homes built before 1980
- median home value
- $207,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Brown County
A crowded trade and a smaller one need different pages
Brown County’s plumbing, heating and air-conditioning field has 86 contractors, a crowded group where the profile, the reviews and a page for each service carry more weight than a single homepage. Roofing is smaller, at 16 contractors in Brown County.
Those 16 roofers serve a search that splits between a repair call and a replacement estimate. A page for each kind of job lets a roofer answer both without sending a replacement shopper to a repair page.
County Business Patterns
Trade and home service businesses in Brown County
Establishments by industry, 2023
- Landscaping services96
- Plumbing, heating and air-conditioning contractors86
- Residential remodelers85
- New home builders68
- Electrical contractors54
- Excavation and site preparation contractors34
- Painting contractors32
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The first four moves for a Green Bay site
The technical work and the profile come first, because those are the changes that show results soonest.
1
Clear the technical blockers first
Crawl errors, slow pages and broken links get fixed, and the site structure is checked against the services you sell.
2
Put the profile in order
Categories, services, hours, photos and the service area go in, and finished customers get a simple way to leave a review.
3
Build one page per trade
Each service gets its own page, and each part of Green Bay and the nearby cities you serve gets one too.
4
Earn the links that move a page
We correct the directories customers check, one by one, and new links point at the service pages that deserve them.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
F&W Fence Co.: a new site, SEO and Google Ads
F&W Fence Co. is a fence company that had Lithium build a new site and run its search engine optimization and Google Ads. The card shows how the work moved the company’s rankings, and Chris Martin of Mt. Hood Pro Painting gives the quote beside it.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Green Bay
SEO pages for the cities you serve
If your jobs come from Appleton, Milwaukee, Waukesha, Madison, Racine or Kenosha, the SEO page for that city is linked below. The Wisconsin page carries the full list of cities, so compare search figures before you widen your service area.
Published price
What the SEO retainer runs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Green Bay owners ask about local SEO
Still curious?
Call (503) 766-5964 or email [email protected].
How much does SEO cost for a Green Bay business?
The range above covers most Green Bay service businesses. A one-location shop with a sound site sits near the bottom; a company that wants pages for several services and every city it covers, with listings and links to build, sits near the top.
How long before the work shows up in calls?
The technical work usually shows movement inside 30 days. Local and long-tail rankings typically need 60 to 90 days, and revenue tends to compound from month four. Calls are counted in the report from the first month, so the trend is visible before the ranking curve catches up.
What do you need from me to start?
Access to the website, the Google Business Profile and any current ads, plus the services and cities you want to rank for. A co-founder reviews the setup on the first call, and the scope comes from what is already there.
How do reviews fit into the SEO work?
A simple ask to finished customers is part of the profile work, and every review gets a reply. The profile also needs a full service list, recent photos and hours that match the site, so a customer who checks it finds the same business the pages describe.
Who keeps the pages if the retainer ends?
You do. The pages sit on your website, the Google Business Profile stays in your name, and the content belongs to your business, so a new agency inherits work that is already there.
Free action plan
Get a free SEO read on your Green Bay site
Send your site link and the trades and cities it should rank for. On a short video call, a co-founder reads the pages with you and names the first fix, on the profile or on the site.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ