GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Digital marketing for Appleton
One marketing team for Appleton, one report in calls, and a co-founder on the first call.
Appleton service businesses can hand one team the whole marketing job, and the price for each part is on the table before work starts.
- Prices listed before you call
- Call tracking before any ad spend
- Calls and forms in one report
Google searches each month
What Appleton searches for, by service
160
searches a month
- Web design100
- SEO40
- Digital marketing20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four services
What an Appleton marketing plan covers
Lithium Marketing runs one marketing plan for Appleton service businesses, so the calls that a repair, a replacement and a project bring in all land in the same report. The Appleton metro area has 249,876 people, and a business that serves the Fox Cities draws calls from more than one town’s searches.
Outagamie County has 5,304 establishments in all, and the service businesses among them sell repairs, replacements and projects that each start with a different search. A plan that runs all four services has to keep those offers straight on the site, in the ads and on the phone.
The four services
How the four services fit together in Appleton
Buy one service or all four. The report tells you when the next one has earned its place.
SEO for Appleton searchesOne page per service, profile and listing work that says the same thing, and a monthly report in calls and leads.Learn more A website built for a phonePages that load fast, show finished work and put the call or the quote form in the first screen.Learn more Google Ads in your nameA separate page for each job you advertise, tracking wired before spend, and a report you can read by campaign.Learn more The phone answered every timeCall rules you approve, transfers to a real person, and custom automation scoped on its own, apart from the receptionist.Learn more
Appleton search
Where Appleton’s searches go
Searches naming Appleton for marketing help are small: about 10 a month for “digital marketing agency appleton” and 10 for “digital marketing appleton”. The searches that fill a service business’s calendar are the trade ones, so the plan starts with the work you sell, not the agency terms.
“web design appleton” and “website design appleton” draw about 50 searches each month, more than the marketing terms above. That makes the site the first thing to fix, because the first ad or the first search page sends everyone to it.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency appleton | 10 | not reported |
| digital marketing appleton | 10 | not reported |
| marketing agency appleton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair appleton | 320 | $27.99 |
| plumber appleton | 880 | $23.85 |
| roofing company appleton | 70 | $22.40 |
| pest control appleton | 480 | $15.68 |
| electrician appleton | 390 | $10.82 |
| landscaping appleton | 480 | $5.44 |
| water damage restoration appleton | 110 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 124 to 485 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber appleton”, as Google showed it to a searcher located in Appleton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The local housing
What Outagamie County’s housing means for the plan
Outagamie County’s median home was built in 1980, so the plan puts service pages for repairs and replacements ahead of pages for new construction. A builder still gets pages of its own, further back in the site.
Appleton is part of the broader Fox Cities region. If your crews work across that region, every service page, ad target and phone answer should name the same list of towns, so a customer in one of them meets the same business on every channel.
- residents (2025 estimate)
- 75,452
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 32,221
- housing units
- of occupied homes owner-occupied
- 67.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.7%
- of homes built before 1980
- median home value
- $231,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trades
The trades that share Outagamie County
Outagamie County’s trade count includes 89 plumbing, heating and air-conditioning contractors, 74 landscaping services and 71 electrical contractors. Those three trades cover a lot of the home service calls here, and each one needs its own pages, ads and phone answers.
Project work has its own group of companies: 49 new home builders and 32 excavation and site preparation contractors in Outagamie County. A builder or site contractor needs pages for the projects it takes, with photos and the towns it covers, because that buyer compares before calling.
County Business Patterns
Trade and home service businesses in Outagamie County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors89
- Landscaping services74
- Electrical contractors71
- Residential remodelers71
- New home builders49
- Excavation and site preparation contractors32
- Roofing contractors22
- Painting contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
What the first months cover
The work starts with tracking, then the site, then search and ads, and the phone answers once calls are coming in.
1
Start with a call count
We put tracking on the site and any ads you run and count the calls and forms that come in, so the first month has a baseline.
2
Make the site ready for traffic
A slow or confusing site gets fixed before more traffic is sent to it, because every other service depends on that page.
3
Build the search pages and ads
SEO covers the services and towns you want most, and Google Ads covers the jobs you need sooner.
4
Add the phone line
The AI receptionist answers each call, and custom automation handles the follow-up and review requests you approve.
A client record
Dixie Glass: a website, SEO and Google Ads
Lithium built Dixie Glass a website and ran its SEO and Google Ads, and the Mississippi Gulf Coast company has sold glass since 1946. The card carries the result of that work. Marc Rickabaugh, who runs Rickabaugh Construction, describes his own experience with the site and the search work.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Appleton
The same plan in the cities around you
The pills below open the marketing page for each nearby city, from Green Bay down to Kenosha, and the Wisconsin page lists every other city we cover. Start with the ones where your crews already work.
Pricing
What a four-service Appleton plan costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Appleton marketing questions before you hire
Still curious?
Call (503) 766-5964 or email [email protected].
We already have a website and some ads. Where do we start?
Start with what those two are doing now. We check the site on a phone, the tracking and the calls the ads produce, then fix the part that loses the most. A rebuild or a bigger budget comes after that check, not before it.
Can we buy one service and add the others later?
You can. Plenty of owners start with the piece that is failing, then add the next service when the report shows it is paying. The tracking is shared, so a service you add later is measured in the same calls and leads as the first one.
What does working with Lithium look like from Appleton?
Most of it happens on video calls, with email and phone in between. Lithium is headquartered in Portland, with team members in Portland, Bend and Seattle, and we work with every client by video. Allison McKenney handles the day-to-day, and the first call is with a co-founder.
How does the total price change as we add services?
You pay only for what you hire us for. SEO is quoted on the services and towns you want covered, the Google Ads fee follows spend and channels, and a larger site gets a written proposal. Custom automation is quoted after a discovery call.
Can you help a company that sells to other businesses?
Sometimes. Most of Lithium’s work is for home service businesses, and the client list also includes manufacturers, an insurance agency and real estate companies. The common thread is a customer who searches before calling, so the pages and tracking work the same way.
Free action plan
Get a free Appleton plan for all four services
Tell us what you sell and what is already running. A co-founder reads the tracking with you on a short video call and names the service to start with.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ