PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Websites for Appleton service businesses
Appleton web design built around the photo of your last finished job.
An Appleton service business gets a WordPress site it owns, pages built from its own finished jobs and a call button in the first screen.
- Your own domain and hosting
- Photos from your last jobs
- One press and the phone rings
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What the site is for
Appleton web design that starts on a phone
Lithium Marketing designs and builds WordPress websites for Appleton service businesses, and the first screen is planned for a customer holding a phone. Of Appleton’s homes, 64.7% were built before 1980, so the pages that explain repair, replacement and update work on older houses come first, ahead of a gallery of new construction.
The median home value in Appleton is $231,400, which makes a roof, a furnace or a remodel a serious purchase. Pages that show finished work and explain what the first visit includes give that owner a reason to call before they compare three more companies.
The design searches
What Appleton searches for in a designer
“web design appleton” and “website design appleton” draw about 50 searches a month each, so the person who lands on your site is often comparing designers at the same time. Show a finished site, say what a build costs and how long it takes, and the call comes before the proposal.
If most of your visitors arrive on a phone, a slow template loses them before the first photo loads. The build starts with the phone screen, the call button and the form, then adds the gallery and the service pages behind them.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design appleton | 50 | not reported |
| website design appleton | 50 | not reported |
| web designer appleton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 124 to 485 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber appleton”, as Google showed it to a searcher located in Appleton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The housing stock
Older houses, and the pages they need
The median home in Appleton was built in 1971, and 67.1% of Appleton’s occupied homes are owner-occupied, so the homeowner is the default reader of a repair or remodel page. Repair, replacement and update work on houses of that age is the page’s main job, so those projects need before-and-after photos and a short note on what changed.
Appleton has 32,221 housing units, and only 7.6% of them went up in 2010 or later, so new construction is a small share of the housing stock. A builder can still have a page for it, but the homepage should lead with the repair and remodel work most of the housing stock needs.
- residents (2025 estimate)
- 75,452
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 32,221
- housing units
- of occupied homes owner-occupied
- 67.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.7%
- of homes built before 1980
- median home value
- $231,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trades
What each trade needs on its first screen
Outagamie County has 71 residential remodelers and 71 electrical contractors. A remodeler needs a gallery that shows scope and before-and-after; an electrician needs a page for each kind of job, with the service area and the license where a customer looks for them.
Landscaping services number 74 in Outagamie County and painting contractors 20. A landscaper sells with finished outdoor projects and a clear installation or maintenance offer, and a painter sells with room photos and a prep list that says what gets covered and cleaned.
County Business Patterns
Trade and home service businesses in Outagamie County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors89
- Landscaping services74
- Electrical contractors71
- Residential remodelers71
- New home builders49
- Excavation and site preparation contractors32
- Roofing contractors22
- Painting contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
The steps from kickoff to launch
The phone screen comes first, then the pages, then a test pass on every form and call link before launch.
1
Start from your last ten jobs
The copy starts with your own finished work: photos, the services worth more to you and the towns you cover. We write from that, not from a template.
2
Approve the phone screen
The first layout you see is the phone screen, with the call button, the quote form and a finished job in the order a customer meets them. The desktop version follows it.
3
Build and check every link
The WordPress build is tested on a real phone: each form, each phone link, each page. GA4 and call tracking go in as part of the build.
4
Hand over the accounts
The domain, hosting and WordPress install sit in your name, old URLs are redirected to their new pages, and a recorded walkthrough of your own site shows how to edit it.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
- Sub-2.5-second mobile load
- Mobile-first conversion path
- A clear first screen
- SEO-ready architecture
- Google Business Profile alignment
- Real proof where it converts
- Tracking tied to revenue
- Accessible and AI-search ready
A client record
Sarkinen Plumbing: the site, the search work and the ads
Sarkinen Plumbing serves Portland and the towns around it, and Lithium built the plumbing company’s website and ran its SEO and Google Ads. The card shows the result. Dave Turin of Dozer Dave puts his recommendation of co-founder DJ Van Zanten in his own words.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAcross Wisconsin
Websites for the cities your crews cover
The web design pages below cover the nearby cities your customers come from, each with its own housing and search figures. If your crews work outside Appleton, the city page that matches your map is the place to start.
Published price
What an Appleton website costs
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Before you hire a web designer for your Appleton business
Still curious?
Call (503) 766-5964 or email [email protected].
How long does an Appleton website take to build?
Six to nine weeks from kickoff to launch for most service business sites. The clock starts when we have your photos, your service list and the towns you cover, and the design review on a phone and a desktop comes before the build.
What happens to my domain and hosting if we stop working together?
They stay in your name. The domain, hosting account, WordPress install and content are yours from day one, so the site goes with you if you leave. Nothing is held hostage.
Will a new site lose the pages Google already ranks?
Old addresses with traffic or links get a redirect to the matching new page, and Search Console gets watched through the launch week. Rankings can move after a rebuild, and no one can promise otherwise; the redirects keep the visitors coming to the pages that already earn them.
What does a typical website build include?
The pages, the copy, the design, the WordPress build, the tracking and a test pass on every form and call link. A larger site with more pages or integrations is priced in a written proposal before work starts.
What does the optional hosting and maintenance plan cover?
$99 a month covers secure private hosting, daily backups, software and security updates and basic website changes. It is optional, and most clients choose it to keep the site running smoothly.
Free action plan
Get a free website plan for your Appleton business
Send the current site and the jobs you would show a customer. A co-founder takes you through what a rebuild would include, what it costs and how long it takes, on one short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ