GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Austin PPC and Google Ads
Austin PPC that puts your ad budget where the calls are.
We split Google Ads for your business in Austin by job type and tie each call to the keyword that paid for it.
- Separate campaigns by service
- Every call traced to a keyword
- Wasted search terms cut out
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Austin Google Ads, explained
What an Austin click costs, trade by trade
Google Ads in Austin can cost a lot per click or very little, depending on the job. An average click on “water damage restoration austin” runs $85.73, while “roofing company austin” averages $7.33. Lithium Marketing builds each campaign around those differences: a restoration account gets tight keywords and a landing page made for urgent calls, and a roofer can afford to test a wider set of searches.
Before any budget goes up, call tracking goes in. Each call and form is tied to the keyword and ad that produced it, which turns an expensive click into a number you can judge: the cost of a phone call from someone who wanted the job. Google runs the auction; Lithium runs the account.
Austin click prices
Where an Austin ad budget goes furthest
Plumbing is the biggest trade search in the table, about 6,600 a month for “plumber austin”, at an average of $37.28 a click. At that volume and price, loose keyword matching can spend a day’s budget on searches you’d never book, so we start with tight matches on the jobs you want, add negative keywords for the ones you don’t, such as DIY and job-seeker searches, and widen only when the tracking says the calls are good.
No ads showed on the “plumber austin” results page when we looked, and the Map Pack held the top spot. Paid slots change by the hour, so read that as one snapshot. It still tells a plumber that the free listing deserves as much care as the ads, and your report should count calls from both.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency austin | 70 | not reported |
| ppc management austin | 70 | not reported |
| google ads agency austin | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration austin | 390 | $85.73 |
| hvac repair austin | 720 | $48.46 |
| garage door repair austin | 2,400 | $45.39 |
| plumber austin | 6,600 | $37.28 |
| pest control austin | 2,400 | $32.21 |
| electrician austin | 1,900 | $20.87 |
| landscaping austin | 2,900 | $9.60 |
| roofing company austin | 720 | $7.33 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 189 to 18,000 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber austin”, as Google showed it to a searcher located in Austin. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Austin weather and work
Building an Austin ad calendar from your own calls
Austin’s average daytime high sits at 90 °F or warmer from May 30 to September 18. If your AC repair, pool or irrigation calls climb through that stretch, build the budget to climb with them and taper after. Landscapers work a long season too: the average growing season runs 288 days, so a lawn care campaign can run well past spring if your bookings hold up.
Severe weather can hit Austin in any season but is most common in spring, and supercell thunderstorms can bring damaging winds, heavy rain and occasional flash flooding. If storm repairs are part of your work, build the storm-damage campaign and its landing page ahead of time so it can go live the morning after, and size its budget from the storm calls you logged in past years.
- residents (2025 estimate)
- 1,002,632
- residents (2025 estimate)
- population change, 2020 to 2025
- +4.6%
- population change, 2020 to 2025
- housing units
- 483,071
- housing units
- of occupied homes owner-occupied
- 43.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 28.3%
- of homes built before 1980
- median home value
- $555,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Bids by trade
Bidding by trade in Travis County
Electrical contractors number 314 in Travis County, and an average click on “electrician austin” costs $20.87. That price, well below the HVAC and garage door clicks in the table, leaves room to split the account: emergency repair ads that send callers straight to the phone, and panel upgrade or EV charger ads that send people to a quote form.
Travis County has 65 pest control companies, and a click on “pest control austin” averages $32.21. At that price, a pest company’s ads should sell the service worth the most to it, such as a recurring plan, and the tracking should show whether those clicks turn into signed customers.
County Business Patterns
Trade and home service businesses in Travis County
Establishments by industry, 2023
- Residential remodelers471
- New home builders434
- Plumbing, heating and air-conditioning contractors369
- Landscaping services362
- Electrical contractors314
- Roofing contractors141
- Painting contractors117
- Excavation and site preparation contractors97
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Launch plan
The first 30 days of an Austin Google Ads account
Nothing gets more budget until the tracking shows it brings calls.
1
Start from your job values
You tell us what a typical job in each service is worth and how many you can take a week; that sets the bid ceiling and the starting budget.
2
Track calls to the keyword
A forwarding number on every ad and landing page records each call, and conversion tags feed form leads back into Google Ads and GA4.
3
Write ads and landing pages
Each service gets its own ad group, ad copy written for an Austin customer and a landing page with the phone number at the top.
4
Adjust bids every day for a month
For the first 30 days, we change bids and negative keywords every day. From then on, we review the account weekly against your calls and booked jobs.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
How Dixie Glass paired Google Ads with a Lithium site and SEO
Dixie Glass has been in business on the Mississippi Gulf Coast since 1946. Lithium ran its Google Ads, built its website and handled its SEO, and the card shows how that account performed. In the quote, Drake Snodgrass, owner of the Drake’s 7 Dees garden center, explains where his marketing budget used to go.
Glass“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesWider targeting
Adding nearby Texas cities to an Austin campaign
Before you widen an Austin campaign to Round Rock, Georgetown, New Braunfels or San Antonio, check that city’s PPC page below. Its click costs can differ from Austin’s, and the bid for each city should follow them. Pages for Killeen and College Station are below too, with the rest of Texas one click away.
Published price
What Lithium charges to run Austin Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What budget does an Austin Google Ads account need to start?
Typical accounts pay $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month. Where you land depends on your trade’s click cost and what a booked job is worth: restoration, the priciest click in the table, needs a bigger budget than roofing, the cheapest.
How soon can a new Austin campaign show results?
Initial results typically arrive in the first week, as calls and form leads start showing up in tracking. Cost per lead usually takes longer to settle, because the early weeks go to finding which search terms book jobs and which waste money.
What does the management fee pay for, and can it be negotiated?
There’s no haggling and no hidden upsells. The fee covers campaign builds, ad copy, landing page work, call tracking, ongoing bid changes and your reports, and it scales with your ad spend, the channels we run and the landing pages your account needs.
Do you also manage Microsoft and Meta ads for Austin businesses?
Lithium manages Microsoft Ads, Facebook and Instagram ads through Meta, and LinkedIn ads alongside Google. For most trades the first dollars go to Google search, where the customer is already looking for the job, and a second channel gets added once tracking shows Google’s calls are paying off.
What will my monthly Google Ads report show?
Calls, leads and cost per lead, broken out by campaign and keyword, with the search terms behind them. Tell us which leads turned into paid work, through your CRM or a shared sheet, and the report adds revenue next to each campaign’s spend.
Free action plan
Price out an Austin Google Ads test for your trade
Send a screenshot of your current ad account, or tell us you’ve never run one, plus the services you want to sell. A co-founder goes through the Austin search terms for those services with you on a short video call and sketches a first-month budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ