Skip to content

Austin search engine optimization

Austin, Texas SEO for the moment a customer is ready to call.

SEO for your business in Austin starts with the Google Business Profile and the Map Pack, and every monthly report counts calls and leads.

  • A page for each job you sell
  • A fully built Google Business Profile
  • Neighborhood pages for your area
F&W Fence Co. website homepage for fence installation, supply and repair
4Xmore ranking keywords for F&W Fence Co. (190 to 745 keywords)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Austin SEO, start here

Why one Austin address can’t rank everywhere

In Austin, local SEO starts with distance. Google gives weight to how near a business is to the person searching, and the city spreads across about 325 square miles of land, so a shop in one corner of Austin can be missing from the Map Pack on the far side of town. Lithium Marketing builds the service pages, area pages, Google Business Profile and links that carry a contractor’s name into the parts of Austin where it works.

When we checked “plumber austin”, the Map Pack came first on the page, ahead of every organic result. The leader in that pack showed 18,000 Google reviews, while the two businesses beside it showed 332 and 189. A count like 18,000 isn’t the price of entry, so the work goes into the profile, categories and pages that sit behind your reviews.

Austin neighborhoods

Area pages written for the Austin you work in

An area page earns its place when it names ground you cover. Circle C Ranch sits southwest of Downtown, and East Riverside runs along the Colorado River. A page for southwest Austin that names Circle C Ranch, lists the jobs you do there and shows photos from them tells a homeowner there that you know the area.

Austin’s city limits also reach into Hays and Williamson counties, beyond Travis County. Searches name the city and the job, not the county, so your Google Business Profile service area and the area pages on your site should list the cities and neighborhoods you work in, and match each other.

residents (2025 estimate)
1,002,632
residents (2025 estimate)
population change, 2020 to 2025
+4.6%
population change, 2020 to 2025
housing units
483,071
housing units
of occupied homes owner-occupied
43.4%
of occupied homes owner-occupied
of homes built before 1980
28.3%
of homes built before 1980
median home value
$555,300
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Travis County

Standing out among Travis County’s plumbers and roofers

With 369 plumbing, heating and air-conditioning companies in Travis County, a profile that lists one category and a site with one services page won’t stand apart. We set the primary and secondary categories on your Google Business Profile and build a page for each job, from drain cleaning to AC repair.

For roofers, Travis County counts 141 roofing contractors, and “roofing company austin” draws about 720 searches a month. Give repairs, replacements and inspections their own pages, so each search lands on the answer it asked for, and add a page for each nearby city where you take roofing work.

County Business Patterns

Trade and home service businesses in Travis County

Establishments by industry, 2023

  • Residential remodelers
    471
  • New home builders
    434
  • Plumbing, heating and air-conditioning contractors
    369
  • Landscaping services
    362
  • Electrical contractors
    314
  • Roofing contractors
    141
  • Painting contractors
    117
  • Excavation and site preparation contractors
    97

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Month by month

What an Austin SEO retainer covers, in order

The early months fix and build; after that, the work follows the pages and searches that bring calls.

1

Audit the site and profile

We run a technical audit of your site and a line-by-line check of your Google Business Profile, then fix speed, indexing and category problems before writing anything new.

2

Build a page for each job

Drain cleaning, panel upgrades, roof repair or whatever you sell most gets its own Austin page, and the parts of town you serve get area pages that name them.

3

Make every listing agree

We correct your business details on Yelp, Angi, Apple Maps and Bing Places so they read exactly like your website.

4

Earn links, report calls

Links from Austin and industry sites point at the pages that bring work, and the monthly report shows calls and leads by page.

What every SEO retainer includes

The same eight parts go into every SEO retainer, wherever the business is.

See the full SEO service

  • Technical SEO foundation
  • Keywords tied to revenue per lead
  • On-page SEO on every page
  • Content that answers buyers
  • Google Business Profile and citations
  • Multi-tiered semantic link building
  • Schema and AI search readiness
  • Tracking and monthly reporting

Proof

Drake’s 7 Dees: SEO, a new website and Google Ads

Drake’s 7 Dees, a garden center, brought Lithium in for SEO, a new website and Google Ads, and the card reports what that combined work produced. The quote is from Matt Johnson, who ran the landscaping company On-Target Landscape.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonMatt JohnsonOn-Target Landscape

Beyond Austin

Ranking in Round Rock, Georgetown and beyond

If Round Rock, Georgetown or New Braunfels is part of your territory, their SEO pages below show the searches that name each city, which tells you whether an area page there is worth writing. San Antonio, Killeen and College Station have SEO pages of their own, and every other Texas city sits behind the state link.

Published price

What SEO costs an Austin business each month

$1,300–$3,000

per month

Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.

FAQ

What Austin owners ask before paying for SEO

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Why does SEO cost $1,300 a month for one Austin business and $3,000 for another?

The price follows the workload. Covering one service in one part of Austin takes a few pages and a cleaned-up Google Business Profile. Covering storm, repair and replacement work across Austin, Round Rock and Georgetown takes dozens of pages, steady link building and listing work every month. We scope the retainer against the revenue each new customer brings you, and you see that scope in writing before you sign.

When should I expect Austin SEO to start paying off?

Month one usually brings movement from technical fixes, which tend to land within 30 days. Local and long-tail rankings typically follow somewhere between 60 and 90 days in, and from month four the revenue tends to build on itself. Every report shows calls and leads by page, so you’ll know which pages are pulling their weight long before then.

Do reviews decide who gets into the Austin Map Pack?

They help, but they don’t decide it alone. Google weighs how well your profile matches the search, how close you are to the searcher and how well known your business is, and reviews feed into that last part. Lithium helps you ask finished customers for reviews and reply to the ones you get. We guarantee the work, not a ranking.

Does the retainer cover ChatGPT and Google’s AI Overviews?

It does: AI search readiness is built into every retainer and never sold separately. In practice that means pages that answer a customer’s question in the first sentence, schema markup that labels your services and service area, and business facts that match on every listing. Nobody can promise an AI mention; what the report tracks is calls and leads.

Should I keep my Google Ads running while SEO builds?

For most businesses, keep them on. SEO compounds over months, while ads typically bring first results within a week, so the two run side by side until the organic pages carry more of the load. The report shows calls from each, and budget moves only when those numbers support it.

Free action plan

Get a free look at how you rank across Austin

Send your website, your Google Business Profile link and the three jobs you want more of. On a short video call, a co-founder checks how you show up for those searches across Austin and lays out the first month of work.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan