Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Local SEO for Billings service businesses
Local SEO for Billings service businesses that turns searches into calls.
Local SEO for Billings service businesses starts at the Google Business Profile, and the report that follows counts calls.
- Section pages across your service area
- Profile work on your listing
- Monthly report in calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Before the first click
How local SEO becomes a Billings phone call
A Billings service business wins local search in two places: the map at the top of the results and the pages underneath it. Lithium Marketing builds both, starting with the Google Business Profile and the section pages that give Google something to match. When we checked “plumber billings”, the Map Pack came first and its three listings carried 699, 300 and 78 Google reviews.
The map is only part of the job. Billings has 10 sections within its city limits, and each one can have its own page: the Heights, the South Side, the West End, Downtown. A page that names the Heights tells that reader you work there; a page that names only Billings does not.
Searches that name Billings
Which searches deserve a page of their own
“seo billings” carries about 110 searches a month, and the phrase “seo company billings” another 10. The volume is modest, which suits a local retainer: if an owner is typing “seo billings”, they are usually comparing agencies, not reading a definition, so the page that answers it is read by the person who signs.
The service searches that end in a call need pages of their own. Landscaping and pest control draw about 480 and 390 searches a month in Billings, and each one needs a page that answers the question before the reader reaches a form. The retainer pays for that writing.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo billings | 110 | not reported |
| seo company billings | 10 | not reported |
| seo services billings | 10 | not reported |
| seo agency billings | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 78 to 699 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber billings”, as Google showed it to a searcher located in Billings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing and sections
Older homes, newer streets and where to point a page
50.3% of Billings homes were built before 1980, and 15.7% of them since 2010. That split says which services to explain: repair and replacement work for the older housing, and new-build work on the West End. The service page should ask what is failing before it names a fix.
The Rims run to the north and east of the downtown core, separating it from the Heights to the north and Lockwood to the east. A customer on the far side of the cliffs is still a Billings customer, so the service area and the section pages should cover both sides.
- residents (2025 estimate)
- 121,239
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 54,346
- housing units
- of occupied homes owner-occupied
- 64.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.3%
- of homes built before 1980
- median home value
- $343,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
County trade groups
When a pipe bursts or the heat fails
Yellowstone County's plumbing, heating and air-conditioning trade has 89 contractors, and its electrical trade has 66. When a pipe bursts or the heat fails, the call goes to the business that answers, so the profile and the first service page do most of the work.
Painting contractors number 33 in Yellowstone County. If your work is interior painting, the quote depends on the rooms and the prep, so the page should show finished rooms and ask which rooms and when.
County Business Patterns
Trade and home service businesses in Yellowstone County
Establishments by industry, 2023
- Residential remodelers114
- Landscaping services106
- New home builders93
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors66
- Excavation and site preparation contractors41
- Painting contractors33
- Roofing contractors28
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO work
What a Billings SEO retainer covers each month
The first month goes to what Google reads, then to the pages and listings that carry the searches.
1
Start where Google looks first
We check the categories, services and service area in the profile against the pages on the site, and fix any mismatch.
2
Give each service its own page
Service pages get written for the work you want more of, and section pages carry the parts of Billings your trucks reach.
3
Clean the technical floor
Crawl errors, thin pages and slow templates get fixed, since none of the writing matters if Google cannot read it.
4
Earn the links and the reviews
We match your details on the directories that rank, and set up the ask that turns a finished job into a review.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
The garden center case
Drake's 7 Dees: a garden center's website, SEO and Google Ads
Drake’s 7 Dees is a garden center that hired Lithium for a new website, SEO and Google Ads. The card reports what followed, and Drake Snodgrass, the owner, is quoted beside it.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesNearby cities
SEO plans for the towns your trucks reach
Every Montana city we cover has its own SEO page, and so does Gillette, WY. Start with the town where your trucks already work: the searches are smaller there, and the page that wins is often the only one that answers the question.
Published price
The monthly range for Billings SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
SEO questions from Billings owners
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the monthly SEO price up or down?
Three things set the number: how many services need their own pages, how far the service area runs, and what one job is worth to you. A shop selling one service inside Billings is a lighter retainer than a company covering five services across the county. The price range above is where those three land for most local businesses.
When does the work start showing up in search?
Local and long-tail rankings typically take 60 to 90 days, and the technical fixes that support them usually move inside the first 30. The report starts counting calls in month one, so you can judge the retainer on calls before the rankings catch up.
How long is the first term?
Six months, then month to month on 30 days' notice. Local results build slowly, so the first term is the longer commitment; after that the notice period is short.
Can anyone promise a Map Pack spot?
Google picks the three listings, and no agency controls that. We work on what feeds the choice: a complete profile, service pages that match the query, matching listings and review requests after finished jobs. The report shows calls and where the page moved.
Is AI search part of the retainer?
AI search work is part of every SEO retainer, not a separate product. That means pages written to answer a question in the first line, schema a machine can parse, and the same business facts repeated across the site and the listings. Whether ChatGPT or Google's AI Overview mentions the company is not something anyone can promise, so the reporting stays on calls and leads.
Free action plan
Ask for the page plan before you sign anything
Send the service you most want to sell and the parts of town your trucks reach. A co-founder opens your site and profile on a short video call and lists the pages to write, in the order that should pay.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ