Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Gillette, Wyoming
Gillette SEO that builds the pages and profile behind more calls.
Gillette service businesses get pages and a Google Business Profile for searches where the map came first when we checked, with reports in calls and leads.
- Service pages for the jobs you want
- Profile categories matched to the job
- Town pages where your crews work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where a Gillette search starts
Where the Gillette results page sends the work
For “plumber gillette”, the results page we recorded opened with the Map Pack, and no paid ads showed when we checked. The three listings in that pack carried 8, 173 and 59 Google reviews, which tells a Gillette service business where to start: a complete Google Business Profile, recent reviews and a page that matches the search. Lithium Marketing does that work for service businesses in Gillette and Campbell County.
Campbell County has 31 electrical contractors, and the customer comparing them sees a short list on a phone. The page plan has to separate you: a page for the job you want, photos of that job, and a profile category that matches it. That is the part of local search a business controls.
Search in Gillette
What the Gillette results page gives you to work with
Facebook, MapQuest and Yelp appeared in the top 10 for that search. Each one is another place a customer can compare your details, so the address, the phone and the service list should agree with the site.
No AI Overview showed on that results page when we checked, and that can change. The retainer still writes answer-first pages, adds schema and keeps the business details consistent, so Google and AI tools have clean facts to read. A mention is never promised.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency gillette | under 10 | not reported |
| seo company gillette | under 10 | not reported |
| seo services gillette | under 10 | not reported |
| seo gillette | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 8 to 173 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber gillette”, as Google showed it to a searcher located in Gillette. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Gillette market
Older houses, newer houses and two sets of pages
15.7% of Gillette's homes were built in 2010 or later, and Gillette's median year built is 1991. The older part of the stock needs repair and replacement pages, and newer homes often bring the projects that come with a move. Both sets belong on the site.
Gillette added 1.8% to its population between 2020 and 2025, and new residents may not know which companies serve them, so the home page and service pages should say plainly what you do. Area pages for the smaller towns nearby give customers there a page that names their community and the work you do there.
- residents (2025 estimate)
- 34,024
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.8%
- population change, 2020 to 2025
- housing units
- 14,216
- housing units
- of occupied homes owner-occupied
- 73.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 30.6%
- of homes built before 1980
- median home value
- $264,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Campbell County
What the county's trade counts say about your pages
Campbell County has 19 landscaping companies and 5 roofing contractors. A customer comparing them needs a reason to pick yours, so the page that shows the finished work and names the service earns the next step. A gallery of real projects does more than a paragraph about quality.
Electrical is the largest group in Campbell County, and the county has 4 painting contractors. A customer looking for either one is comparing companies that list the same services, so the differentiator is the detail: the panel upgrade, the exterior repaint, the review that names the job.
County Business Patterns
Trade and home service businesses in Campbell County
Establishments by industry, 2023
- Electrical contractors31
- Residential remodelers22
- Excavation and site preparation contractors20
- Landscaping services19
- Plumbing, heating and air-conditioning contractors11
- New home builders8
- Roofing contractors5
- Painting contractors4
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How the retainer runs in Gillette
Four stages: clear what blocks Google, complete the profile, write the pages, then earn the links.
1
Clear the technical blockers
Crawl errors, slow pages and broken internal links get fixed first.
2
Complete the profile, category by category
The profile gets the full service list, fresh photos and the towns you cover, plus a simple ask your team can send to a finished customer.
3
Build the service and area pages
We write a page for each service you want to grow, plus area pages for the towns around Gillette where your crews work.
4
Keep the listings consistent
Citations and links come last, aimed at the service pages where the calls already show up.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof from a garden center
Drake's 7 Dees: website, SEO and Google Ads
Drake's 7 Dees runs a garden center, and the card shows what the website, SEO and Google Ads work did for it. The quote beside it comes from Dave Turin, who runs Dozer Dave.
Garden center“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Gillette
SEO pages for the cities nearby
Build an area page when a nearby city shows its own searches for your services. Casper, Rapid City in South Dakota, Billings in Montana and Laramie each have a page with a search table and county trade counts, so the comparison comes before the decision. The Wyoming page picks up the cities beyond these four.
Published price
What SEO costs a Gillette service business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
How much does SEO cost in Gillette?
The retainer runs $1,300–$3,000 a month. The low end fits a business with one service and one town; the high end fits several services, several area pages and a customer worth more than the monthly fee.
How long before SEO shows results?
The first movement usually comes from technical work inside 30 days. Local and long-tail rankings generally need 60 to 90 days, and revenue builds from month four. The report counts calls and leads from the first month, so the trend is visible before the rankings settle.
Do we own the site and the profiles?
You do. The domain, the hosting account, the WordPress install and the content are yours, and the Google Business Profile stays in your name. If you ever leave, the site and the listings go with you.
Can you promise a spot in the Map Pack?
Google decides the map result, so nobody can sell you a spot in it. The work we control is the profile, the categories, the service pages, the citations and the review requests. That is what we guarantee, and the monthly report shows what moved.
Does SEO include work for AI search?
The retainer builds short answers into each page, adds schema and repeats the same business facts across the site and the listings. Those are the pieces an AI tool can pull from. No mention or citation is promised, and the report stays on calls and leads.
Free action plan
Send the site for a Gillette SEO read
Send the site, the services that matter most and the towns you cover. A co-founder will look at the pages and the profile on a short video call, then name the first two changes.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ