Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Digital marketing in Indianapolis, Indiana
A digital marketing agency helping Indianapolis businesses win booked jobs.
For your business in Indianapolis, the website, SEO, Google Ads and phones run on one plan and one call report, set with a Lithium co-founder.
- One call report across every channel
- Ad budgets set by trade click cost
- Calls answered nights and weekends
Google searches each month
What Indianapolis searches for, by service
3,500
searches a month
- Digital marketing1,280
- Web design1,260
- SEO950
- PPC management10
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short answer
What one marketing plan does for an Indianapolis business
One plan from Lithium Marketing runs the website, local SEO, Google Ads and an AI receptionist for a home service business in Indianapolis, and all four report in the same calls and booked jobs. The plan reaches past the city line when your work does: the Indianapolis-Carmel-Greenwood metro area has 2,205,695 people, and if your crews also take jobs in Carmel, Fishers or Greenwood, those cities belong in the same plan.
Indianapolis has 401,428 housing units, and owners occupy 56% of the occupied ones. Your site should explain how homeowners book work and how you handle requests from tenants or property managers. The receptionist can collect the property details, while custom automation keeps open estimates from being forgotten.
Four services, one plan
What each Lithium service handles for an Indianapolis business
You can start with one service and add the next once the call report shows where your jobs come from; each card below opens its Indianapolis page.
Get found across Marion CountyYour work in Indianapolis townships becomes service-area content, supported by accurate listings and a Google profile that explains what you do.Learn more A website that wins the callShow your Indianapolis repairs and upgrades in photos, explain who you serve and let visitors request the next step from their phones.Learn more Google Ads priced by tradeLandscaping and pest control clicks carry different prices here, so we budget for each service separately and track the calls it produces.Learn more Phones answered 24/7If a storm or a cold night sends customers to the phone after hours, the AI receptionist answers, books the visit or rings your on-call tech, with custom automation for the follow-up.Learn more
What Indianapolis searches for
Trade searches that set the Indianapolis budget
Start with what customers type. “Plumber indianapolis” draws about 1,900 searches a month, and “roofing company indianapolis” and “pest control indianapolis” draw about 1,600 each. For the services you sell, build pages that answer the customer’s questions about the work. Match your Google profile’s categories to the business, and list the services under them accurately.
Two big trades sit far apart on price: “landscaping indianapolis” averages $6.62 a click, while “pest control indianapolis” averages $24.99. We compare those costs with your job values and booking rate before recommending an ad budget. SEO pages can cover each pest treatment or landscaping service while ads target the work you have room to book.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency indianapolis | 880 | $9.25 |
| digital marketing agency indianapolis | 260 | $9.99 |
| digital marketing indianapolis | 140 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber indianapolis | 1,900 | $53.81 |
| garage door repair indianapolis | 880 | $52.82 |
| water damage restoration indianapolis | 260 | $31.56 |
| roofing company indianapolis | 1,600 | $28.71 |
| pest control indianapolis | 1,600 | $24.99 |
| electrician indianapolis | 880 | $22.53 |
| landscaping indianapolis | 1,000 | $6.62 |
| hvac repair indianapolis | 320 | $5.51 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 635 to 7,100 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber indianapolis”, as Google showed it to a searcher located in Indianapolis. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Indianapolis market
A steady city that runs from downtown to farmland
Indianapolis had 901,116 residents in 2025, up 1.5% since 2020. Set the plan around the neighborhoods your crews can serve well, then show customers the work you have completed there. You do not need to target the whole city to start measuring which areas bring profitable jobs.
The city also covers very different ground. It runs from dense streetcar-era neighborhoods to tract subdivisions and rural villages, and 14,600 acres of farmland still sit inside the city limits. A drainage or excavation job on the rural edge and a condo repair downtown need different pages and different ad targets, even when both addresses say Indianapolis.
- residents (2025 estimate)
- 901,116
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.5%
- population change, 2020 to 2025
- housing units
- 401,428
- housing units
- of occupied homes owner-occupied
- 56%
- of occupied homes owner-occupied
- of homes built before 1980
- 59.2%
- of homes built before 1980
- median home value
- $224,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Marion County businesses
Crowded trades and smaller ones in Marion County
Residential remodelers are the biggest group on the Marion County chart at 329, with landscaping services next at 269. When that many firms chase the same jobs, your website, ads and Google profile all need to say the same specific thing about you, from the neighborhoods you work in to the projects you finish.
New home builders (83) and excavation and site preparation contractors (66) sit at the small end of the chart. If your projects take several conversations to book, connect the gallery and estimate form to a follow-up process. Your team can then check open quotes while the website explains the work to prospective customers.
County Business Patterns
Trade and home service businesses in Marion County
Establishments by industry, 2023
- Residential remodelers329
- Landscaping services269
- Plumbing, heating and air-conditioning contractors223
- Electrical contractors168
- Painting contractors113
- Roofing contractors108
- New home builders83
- Excavation and site preparation contractors66
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Order of work
How the Indianapolis plan is built, step by step
Tracking goes in first, so every later choice rests on calls you can count.
1
Set up call tracking
Before any budget moves, each phone number and form gets a tracking tag, so an SEO call, an ad call and a referral show up as different sources.
2
Rebuild or repair the website
A site that loads slowly on a phone loses the calls every other service pays for, so it comes first when it needs work.
3
Match each trade to a channel
We compare the cost of reaching a customer with what a booked job earns, then decide where SEO pages or paid campaigns deserve the next dollar.
4
Answer and follow up
The AI receptionist takes calls at any hour, and automation texts past customers for reviews and sends reminders on open estimates.
Results
A garden center’s website, SEO and Google Ads, run together
Drake’s 7 Dees hired Lithium to build its website and handle SEO and Google Ads for the garden center. Read the case results alongside Drake Snodgrass’s account of the website redesign and the business’s reliance on paid search before working with Lithium.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesNearby cities
Marketing beyond the Indianapolis city limits
Carmel, Fishers and Bloomington each have a marketing page below, and three more cover cities in Ohio and Kentucky. The last link opens every Indiana city Lithium covers.
Pricing
Published prices for an Indianapolis marketing plan
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Indianapolis owners ask about a full plan
Still curious?
Call (503) 766-5964 or email [email protected].
I can only afford one service right now. Which one?
Pick the gap you can measure. Missed calls point to the AI receptionist at $179 a month. A website that visitors leave on their phones points to a rebuild. Low visibility for a trade with real search volume points to SEO, and work you need booked this month points to Google Ads. A co-founder sorts this out with you on the first video call.
How will I work with Lithium from Indianapolis?
Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs your strategy calls, Allison McKenney handles day-to-day questions, and your monthly report counts calls and leads by channel. You can bring questions about a campaign or a missed lead to those reviews.
Can I keep my current website and add SEO or ads?
Often, if it loads fast on a phone and you control the domain and hosting. On the first call we check its speed, tracking and page structure. If the site would waste the traffic SEO and ads send it, we say so before you spend anything on either.
What does a full plan cost each month?
You pay for the services you choose and nothing else. SEO runs $1,300–$3,000 a month, Google Ads management starts at $500 a month plus ad spend, and the AI receptionist is $179 a month. A website is typically $5,000 as a one-time project, and AI automation is quoted after a free discovery call.
Is my business too small for a full plan?
Size alone does not decide it; your margin, available crew time and budget matter more. A small business may need only help answering calls, while another needs a site and search work. We recommend a starting scope you can support, then review expansion against booked jobs. Most service agreements begin with six months before monthly renewal.
Free action plan
Book a free strategy call about your Indianapolis jobs
Tell us which services bring you the best jobs and which parts of the metro you want more of them from, and include your website link. On a short video call, a co-founder goes through your calls, site and Google listing and names the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ