PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Marketing for Louisville service businesses
A digital marketing agency helping Louisville businesses earn more calls.
Build a stronger source of Louisville job leads with website, search, advertising and phone support, starting with a co-founder’s advice.
- Service pages with your project photos
- Reports that connect spending to calls
- Phone answering when you’re working
Google searches each month
What Louisville searches for, by service
1,110
searches a month
- Web design650
- SEO260
- Digital marketing170
- PPC management30
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend where the problem is
Get Louisville marketing working toward the same jobs
Lithium Marketing connects the work of winning Louisville customers: getting found, earning the call and helping you book it. Residential remodeling alone accounts for 242 establishments in Jefferson County. If you sell home improvements, your marketing needs to make your experience visible before a homeowner starts comparing estimates. The same principle applies to repair, maintenance and outdoor work.
You can hire us for a website, SEO, Google Ads or an AI receptionist. We look at where customers drop out before recommending the next expense. A better ad cannot repair a broken form, and more traffic will not answer a ringing phone. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video.
Work that supports the sale
Choose how Louisville customers find and hire you
Each service has a different job. Open its Louisville guide to see the work, the price and the questions to settle before hiring.
Be found for your specialtyGive Louisville homeowners a search result that explains your repair or project service and why your crew can handle it.Learn more Show what the estimate coversTurn Louisville project photos and service details into a WordPress website that helps a visitor ask for the right estimate.Learn more Advertise the work you can bookSet the Louisville ad budget around the jobs on your wish list, their click prices and your crew’s available capacity.Learn more Keep calls moving while you workLet Louisville callers ask about coverage and book an appointment while your team finishes the job already in front of it.Learn more
Jobs people search for
Choose the service you want to sell before the channel
The phrase “roofing company louisville” receives about 1,300 searches a month. A roofing business that wants replacement estimates needs a page showing the roofs it installs, the questions an estimate answers and a way to send a request. SEO and ads then have a specific offer to promote.
At about 880 monthly searches, “landscaping louisville” needs a different explanation: does your crew install gardens, maintain them or do both? We make that distinction in the site content and ad copy, then check which services callers request. You should know what the marketing is selling before increasing its budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency louisville | 90 | $3.73 |
| digital marketing louisville | 40 | $8.63 |
| marketing agency louisville | 40 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair louisville | 1,000 | $42.10 |
| plumber louisville | 2,900 | $37.02 |
| hvac repair louisville | 170 | $33.60 |
| water damage restoration louisville | 110 | $28.24 |
| pest control louisville | 1,600 | $26.32 |
| roofing company louisville | 1,300 | $17.38 |
| electrician louisville | 1,000 | $12.08 |
| landscaping louisville | 880 | $6.78 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 38 to 21,000 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber louisville”, as Google showed it to a searcher located in Louisville. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Customers and coverage
A homeowner and a property manager need different answers
In Louisville’s Census balance area, owners occupy 60.7% of occupied homes. That city area excludes Jefferson County’s other incorporated cities. If you serve rental properties, say who can request service and who needs to approve the estimate. Your website can explain the arrangement, and your receptionist can collect the right contact details before an appointment is booked.
Louisville sits on the Kentucky-Indiana border along the Ohio River. A business that takes jobs on both sides needs the same coverage information in its service pages, ad settings and phone answers. We agree on the cities you want to serve before putting money behind a broader regional claim.
- residents (2025 estimate)
- 641,962
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 289,095
- housing units
- of occupied homes owner-occupied
- 60.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 61.4%
- of homes built before 1980
- median home value
- $233,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
An offer worth comparing
Give customers a reason to choose your crew
Plumbing, heating and air-conditioning contractors make up 242 establishments in Jefferson County. If those are your services, lead with the repair and installation work you perform, customer reviews and how to book. A long list of trades does less for the buyer than a convincing explanation of the job they need.
The 241 landscaping establishments in Jefferson County include businesses a customer may struggle to tell apart from a search result. Your completed projects and service details can make the distinction. We carry those details through the website and campaigns, then report the calls they help produce.
County Business Patterns
Trade and home service businesses in Jefferson County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors242
- Residential remodelers242
- Landscaping services241
- Electrical contractors154
- New home builders85
- Painting contractors83
- Roofing contractors59
- Excavation and site preparation contractors49
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Make the next investment count
A marketing plan you can tie to your schedule
Tell us which jobs you want and how much work your crew can take; the recommendation follows from there.
1
Pick the work you want more of
We discuss your strongest services, job values and coverage. That keeps a busy phone from becoming a stream of estimates you do not want to quote.
2
Find where customers leave
We inspect your search presence, website and call handling, and check the tracking. You get an explanation of the problem each proposed service would fix.
3
Put the offer in front of buyers
The selected work may be a service-page rewrite, a website build or a campaign for a specific job. We make its message agree with what your crew can deliver.
4
Use booked work to guide the next move
Your reports show calls and leads; your booking feedback helps explain which ones became work. We use both when recommending changes to the budget.
A client’s marketing program
Sarkinen’s website, search and advertising results
For Portland-area business Sarkinen Plumbing, Lithium delivered website design, SEO and Google Ads. The case records the results of that work. Kevin Atiyeh’s account adds another perspective: he describes how Lithium learned the specialty of Atiyeh Bros, a carpet and rug business.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetCompare another market
Marketing help for the places your business serves
Explore Lexington, Richmond, Owensboro and Covington in Kentucky, or Bloomington, Indiana and Cincinnati, Ohio, through the links below. The Kentucky directory gathers the other city pages when your growth plans extend beyond Louisville.
Pricing
Choose the marketing work and see its price
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Making an agency decision in Louisville
Still curious?
Call (503) 766-5964 or email [email protected].
Can you help if our marketing already produces calls but few jobs?
We start by finding out why the calls are not turning into work. Share examples of the jobs you want, the calls you decline and the estimates that stall. We compare those with your pages, ads and tracking. The answer may be a more specific offer or better follow-up before you need more traffic.
What would a Louisville marketing program cost?
Your budget depends on the services you choose. Websites are typically $5,000, SEO is $1,300–$3,000 a month, and Google Ads starts from $500 a month in management, plus ad spend. The AI receptionist is $179 a month. Custom automation gets its own quote after a free discovery call, so you can weigh each expense against the problem it solves.
Is Lithium a fit for a small crew with limited capacity?
The plan can focus on a narrow set of profitable jobs and the area you can cover comfortably. A plumber, roofer or landscaper does not need to pursue every available search. We discuss capacity and margins before recommending a retainer or ad budget, including when improving your existing site is the better starting point.
What commitment comes with hiring the agency?
The usual agreement begins with six months of service, followed by monthly renewal with 30 days’ notice. We set out the work and fees before you sign. The AI receptionist is a separate offer with no contract, so taking that service does not require an ongoing marketing agreement.
Who helps us make decisions after the strategy call?
A co-founder handles strategy, and your account manager handles day-to-day questions. Bring changes in your staffing, service area or preferred jobs to the discussion; those changes can affect what we promote. You review performance by calls and leads, with your booking feedback helping us decide what deserves more attention.
Free action plan
Find the next step for your Louisville marketing
Show us your website and the kinds of jobs you would like to add to the schedule. Your free action plan starts with a short video call: a co-founder reviews the gaps and recommends where to put your next marketing dollar.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ