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Digital marketing in Burbank, California

A marketing agency that turns Burbank searches into phone calls.

One team runs the site, the search work, the ads and the phone for a Burbank service business, with one report for the calls.

  • Site, search, ads and one phone line
  • Prices published before you start
  • One report for calls and leads

Google searches each month

What Burbank searches for, by service

450

searches a month

  • Web design
    330
  • SEO
    100
  • Digital marketing
    20

Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.

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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Two customers in one city

What a Burbank marketing plan has to cover

A Burbank service business can end up with one vendor for the site, another for search and ads, and a phone nobody tracks. Lithium Marketing puts the site, the search work, the ads and the phone under one plan, with one report for what comes back. About 150,000 people work in Burbank each day, more than live in the city, so a plumber, a landscaper or an electrician here serves offices and studios as well as households.

That mix changes the plan. A business that answers calls from property managers, studios and homeowners needs one phone line, one set of service pages and one report. The AI receptionist asks who owns the property, so the crew knows which kind of job it is taking before it drives out.

The Burbank market

Older homes, more renters and a daytime crowd

Burbank has 46,243 housing units, and 43.3% of the occupied homes are owner-occupied, so many of the households your crews visit may be renters. A page for landlords and property managers covers the rental work, and a phone line that asks who owns the property sorts the rest.

The city’s population fell 4.0% between 2020 and 2025, so new construction is not the source of work here; the homes and businesses already in the city are. 71.5% of Burbank’s homes were built before 1980, so repair and replacement pages carry more weight than a page about the company. Burbank’s median home value is $1,089,100, so the work on those houses is worth photographing and writing up.

residents (2025 estimate)
102,988
residents (2025 estimate)
population change, 2020 to 2025
-4%
population change, 2020 to 2025
housing units
46,243
housing units
of occupied homes owner-occupied
43.3%
of occupied homes owner-occupied
of homes built before 1980
71.5%
of homes built before 1980
median home value
$1,089,100
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Trades in Los Angeles County

A crowded county, and what it means for your plan

Los Angeles County has 3,775 residential remodelers, 2,765 plumbing, heating and air-conditioning contractors and 2,286 electrical contractors. With that many names in one county, a Burbank business has to look different before the first click: reviews, photos and a first screen that names the work.

The plan follows that. Your finished work and your reviews lead the page and the profile, the AI receptionist picks up the calls the other services bring in, and the monthly report counts what came back.

County Business Patterns

Trade and home service businesses in Los Angeles County

Establishments by industry, 2023

  • Residential remodelers
    3,775
  • Plumbing, heating and air-conditioning contractors
    2,765
  • Electrical contractors
    2,286
  • New home builders
    1,747
  • Landscaping services
    1,300
  • Painting contractors
    839
  • Roofing contractors
    487
  • Pest control companies
    435

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The order of work

What happens after the first video call

Count first, then fix the site, then add search and ads, then answer the phone.

1

Measure what you have now

Call and form tracking go in first, on the site, the profile and any ads already running, so the first month of work has a baseline to beat.

2

Make the site easy to call

If a page is slow on a phone or hides the call button, we fix or rebuild it before any ad spend, because both channels send customers there.

3

Write pages, then fund the ads

SEO writes a page for each service you want more of, and Google Ads puts the budget behind whichever trade needs work first.

4

Answer the phone without a hire

The AI receptionist picks up each call, books the job and texts the caller, and custom automation takes over follow-up once the volume justifies it.

Client work

Website, search and ads for a garden center

Lithium built a new site for Drake’s 7 Dees, a garden center, ran the SEO and managed the Google Ads. The figures below come from that work. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, is quoted on the page.

Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehKevin AtiyehAtiyeh Bros Carpet

Around Burbank

Where else Burbank businesses work

Glendale, Pasadena, Los Angeles, East Los Angeles, Inglewood and Santa Clarita each have their own page for this work, and the California page lists every city we cover. If your crews cross a city line for a job, those pages show the searches and the housing on the other side.

Pricing

What a Burbank marketing plan costs

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

FAQ

What Burbank owners ask before one plan

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

Can we start with one service and add the rest later?

Start where the gap is. If calls are the problem, take Google Ads or the AI receptionist first; if the site loses people on a phone, take the build. Nothing ties you to the other three, and you can add a service in a later month once the calls from the first one are counted.

How long does the first agreement run?

Six months for the first term, then month to month. Either side can end it after that with 30 days’ notice, so from then on it is a decision you make each month. The AI receptionist is the exception: no contract, cancel anytime.

Who works on our account, and where are they?

Lithium Marketing is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. A co-founder runs the strategy calls, and an account manager handles the day-to-day questions.

What makes the monthly cost move?

How many services you run, how much work your trade needs across Los Angeles County, and how much ad spend sits behind Google Ads. SEO runs $1,300–$3,000 a month, ad management starts at $500 a month plus ad spend, and the AI receptionist is $179 a month with no contract and no setup fee.

What do you need from us before the plan is written?

A link to your site, the services you want more of and the cities your crews work in. If you track calls today, bring the last month of numbers; if you do not, we set up tracking before the first campaign. The plan comes back on a video call with the first three fixes named.

Free action plan

Get a free Burbank plan for the work you want next

On a short video call, a co-founder will show which of the four services should come first for your business and what the first month looks like. Send the site address, the services you want more of and the cities your crews cover before the call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan