Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Marketing agency for Charlotte contractors
A marketing agency that turns Charlotte searches into calls for contractors.
One agency handles the website, search, ads and phones for your business in Charlotte, and reports every result in calls and booked jobs.
- Each call traced to its channel
- Pages for Charlotte and its suburbs
- A budget split by trade click costs
Google searches each month
What Charlotte searches for, by service
4,360
searches a month
- Digital marketing1,750
- Web design1,260
- SEO1,250
- PPC management100
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The short version
What one agency does for a Charlotte contractor
A Charlotte contractor who hires Lithium Marketing gets four services on one plan: a website, local SEO, Google Ads and an AI receptionist, all measured with the same call tracking. Growth is the reason to plan them together. Charlotte grew 10.3% from 2020 to 2025, and newcomers don’t know the established names yet.
That growth hasn’t landed evenly. Ballantyne and nearly every area on the outer beltway have grown fast over the past ten years. A plan pays off when all four services share one list of target areas, so the website, the Google profile, the ads and the phone script all point at the parts of town where you want the work.
Four services, one plan
How each Lithium service works for a Charlotte contractor
You can start with any one of them. Each card below opens the Charlotte page for that service, with its own figures and price.
Local SEO for Charlotte searchesService pages and neighborhood pages backed by a complete Google Business Profile, so a search in Steele Creek or University City can turn up your name.Learn more A website built to win the callA WordPress site you own, with project photos for the remodeling customer and a call button for the homeowner whose AC quit in July.Learn more Google Ads priced by tradeA campaign for each service and area you want, so the plumber who works south Charlotte isn’t paying for clicks from Concord or Rock Hill, South Carolina.Learn more An AI receptionist on your lineWhen a Charlotte homeowner calls at 9 p.m. about a leak, the AI receptionist picks up, books the visit or rings your on-call tech, and the follow-up texts go out on their own.Learn more
Trade searches naming Charlotte
How we split a Charlotte budget between search and ads
“Roofing company charlotte” and “pest control charlotte” each draw about 1,900 searches a month. We give each line of work you sell its own page and, where the click price allows, its own campaign, because a roof search should land on a roofing page and not on your home page.
Click prices split the trades sharply. A click on “landscaping charlotte” averages $9.19, the lowest in the table below, while “hvac repair charlotte” runs $66.64. With prices that far apart, a landscaper can test Google Ads cheaply, and an HVAC company usually starts with SEO and its Google profile, then buys clicks only for the repairs worth the price.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency charlotte | 880 | $9.63 |
| digital marketing charlotte | 480 | $8.97 |
| digital marketing agency charlotte | 390 | $14.42 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair charlotte | 390 | $66.64 |
| garage door repair charlotte | 3,600 | $52.29 |
| plumber charlotte | 3,600 | $39.72 |
| pest control charlotte | 1,900 | $31.27 |
| water damage restoration charlotte | 480 | $27.27 |
| roofing company charlotte | 1,900 | $24.60 |
| electrician charlotte | 1,900 | $20.87 |
| landscaping charlotte | 1,000 | $9.19 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 591 to 1,500 Google reviews each
- Directories in the top 10
- Reddit, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber charlotte”, as Google showed it to a searcher located in Charlotte. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Charlotte homes and where they are
A county that is mostly one city, and growth past its edge
Charlotte makes up most of Mecklenburg County, so the county trade counts further down describe the field you compete in. The median home value in Charlotte is $385,700. A house worth that much is a big thing to hand to a contractor, so every page we build puts your reviews and photos of finished work near the top.
Growth also spills past the county line. As open land inside Mecklenburg ran short, many Southeast Charlotte communities expanded into Weddington and Waxhaw in Union County. If you take jobs there, add those towns to your Google Business Profile service area and give them pages of their own, so a search naming Waxhaw can reach you.
- residents (2025 estimate)
- 964,784
- residents (2025 estimate)
- population change, 2020 to 2025
- +10.3%
- population change, 2020 to 2025
- housing units
- 399,305
- housing units
- of occupied homes owner-occupied
- 51%
- of occupied homes owner-occupied
- of homes built before 1980
- 27.9%
- of homes built before 1980
- median home value
- $385,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Mecklenburg County contractors
Which service comes first depends on the trade
Mecklenburg County has 162 painting contractors and 78 excavation and site preparation contractors. Both sell work a customer wants priced before booking, so their plan starts with the website: project photos, a quote form that asks the size of the job, and reviews that mention finished work.
Repair trades start at the phone. For a plumbing or HVAC company, one of 300 in the county, a missed call can send the job to the next listing, so the AI receptionist and Map Pack work usually come first, with Google Ads added for the repairs worth their click price.
County Business Patterns
Trade and home service businesses in Mecklenburg County
Establishments by industry, 2023
- Residential remodelers488
- New home builders426
- Landscaping services392
- Plumbing, heating and air-conditioning contractors300
- Electrical contractors277
- Painting contractors162
- Roofing contractors97
- Excavation and site preparation contractors78
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Order of work
Building a Charlotte marketing plan in four steps
The first service depends on where you’re losing jobs today; the order after that stays the same.
1
Agree on the target list
You tell us the services that pay best and the Charlotte neighborhoods and nearby towns you want. Every later step aims at that list.
2
Track every source
GA4 and call tracking go in across the site, the Google Business Profile and any ads you run, and from then on each booked job has a known source.
3
Build pages, profile and campaigns together
The website gets a page for each service and area, SEO works the profile and listings, and Google Ads points at those same pages.
4
Move money monthly
One report covers calls, leads and booked jobs for every service, and budget shifts toward whatever books the most Charlotte work.
A garden center’s results
A garden center that ran website, SEO and Google Ads with Lithium
Drake’s 7 Dees, a garden center, worked with Lithium on SEO and Google Ads and had Lithium build its new website, so the figures on the card come from those three together. In the quote beside it, Matt Johnson looks back on working with Lithium from his time running On-Target Landscape.
Garden center“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeBeyond the city limits
Marketing for the towns around Charlotte
If your jobs reach past the city line, the closest marketing pages are Concord’s and Rock Hill’s, the second across the border in South Carolina. Winston-Salem, High Point, Greensboro and Columbia, South Carolina, have their own pages too, each built on that city’s figures, and the North Carolina link covers the rest of the state.
Pricing
Published prices for each service in Charlotte
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What Charlotte contractors ask before signing on
Still curious?
Call (503) 766-5964 or email [email protected].
How does Lithium work with a Charlotte business from Portland?
Through scheduled video calls and a monthly report on calls and leads. A co-founder leads the strategy calls, and Allison McKenney handles account questions between them. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, and every client, in Charlotte or anywhere else, works with us by video.
What does the whole program cost a Charlotte business?
The total is the published price of each service you pick, added together. Two parts can move: SEO is scoped against your revenue per lead within its range, and a site larger than a typical service business site gets its own quote. Custom AI automation is priced once we’ve seen the workflow.
Does Lithium work with my kind of Charlotte business?
Very likely, if customers find you on Google before they call. Lithium has current clients in HVAC, roofing, electrical, pest control and painting, and case studies in plumbing, restoration, landscaping, septic, glass and fencing. Your trade changes the mix of services and where the budget goes first.
How long is the agreement for marketing services?
Month to month: most Lithium services start with a six-month agreement and then run month to month on 30 days’ notice. The AI receptionist has no contract at all, so you can add it or drop it whenever you like.
What should I have ready for the first call?
Your website address, the services and areas you want more work in, and any call or lead numbers you already track. If you run ads now, account access helps too. A co-founder looks over all of it before the call, so the time goes to your plan.
Free action plan
Book a free call to plan your Charlotte marketing
Tell us which services you sell, which parts of Charlotte you want more of and where your leads come from today. On a short video call, a co-founder will lay out which service to start with and what it would cost.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ