RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing for Columbia service businesses
Marketing that connects the site, the search and the phone line in Columbia.
A Columbia service business can hire the website, the search work, the ads and the phone line as one plan, priced before the work starts.
- Four services under one call log
- A price agreed before work
- Calls traced to page and campaign
Google searches each month
What Columbia searches for, by service
950
searches a month
- Web design530
- SEO250
- Digital marketing170
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Four services, one plan
What a Columbia service business gets from one marketing team
Four parts decide whether a Columbia service business turns a search into a call: the site, the search result, the ad and the phone. Richland County has 9,426 businesses, and Lithium Marketing handles all four of those parts on one plan and reports them in one place, so an owner can see which page, which search and which campaign produced the calls that came in last week.
Richland County’s trade mix shows how different those businesses are: 100 landscaping services, 91 plumbing, heating and air-conditioning contractors and 77 residential remodelers. A landscaper sells seasonal maintenance, a plumbing company sells repairs and a remodeler sells projects that take months, so one set of pages cannot cover all three.
The four services
What each of the four services fixes
Each card opens that service’s page for Columbia, and all four report into the same call log.
SEO that starts with the mapService pages and a complete Google Business Profile built around the searches Columbia customers type before they call a contractor.Learn more A site built for the phoneOwn the site and the domain, and give a customer on a phone the job photos and the tap-to-call button in the first screen.Learn more Ads that answer to the call logEach kind of Columbia job gets its own campaign and landing page, and the budget follows the searches that produce booked work.Learn more Someone answers at midnightThe AI receptionist takes the call, books the job and hands an emergency to your crew. Custom automation is a separate build for the follow-up.Learn more
Searches in Columbia
The Columbia searches that set the plan
“marketing agency columbia sc” draws about 140 searches a month. Put that beside the customer searches: “electrician columbia sc” draws 720 searches a month and “roofing company columbia sc” 590. The first number counts people looking for help like ours; the other two count the people who pay your bills, and they set the order of the plan.
The top of “plumber columbia sc” was a Map Pack the day we checked. Those three listings are picked by Google, and placement is not for sale. What a business controls is the profile behind the listing, the reviews it earns and the pages that match each service, so the profile, the reviews and the pages get the first weeks of work.
| Search | Searches a month | Cost per click |
|---|---|---|
| marketing agency columbia sc | 140 | $10.12 |
| digital marketing columbia sc | 20 | not reported |
| digital marketing agency columbia sc | 10 | $7.73 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair columbia sc | 390 | $75.45 |
| hvac repair columbia sc | 170 | $35.25 |
| plumber columbia sc | 2,400 | $32.67 |
| pest control columbia sc | 1,000 | $18.97 |
| roofing company columbia sc | 590 | $14.60 |
| electrician columbia sc | 720 | $13.92 |
| landscaping columbia sc | 1,000 | $8.23 |
| water damage restoration columbia sc | 140 | $1.47 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 187 to 667 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber columbia sc”, as Google showed it to a searcher located in Columbia. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market around the city line
Columbia’s service area runs past the city limits
Columbia covers about 139 square miles, and its built-up area runs past the city line into Cayce, West Columbia, Forest Acres and Lexington. The Columbia, SC metropolitan area holds 879,918 people, so the customer who calls you may never enter the city limits. All of those places belong on your service-area pages and in your ad targeting.
The city also crosses county lines. Columbia is the county seat of Richland County, and portions of the city extend into neighboring Lexington and Kershaw counties. That split matters for service-area pages, because a customer in Lexington County can still sit inside the city limits. Build those pages by city and ZIP, and do not let a county line decide which page a customer sees.
- residents (2025 estimate)
- 147,035
- residents (2025 estimate)
- population change, 2020 to 2025
- +7.5%
- population change, 2020 to 2025
- housing units
- 62,021
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.5%
- of homes built before 1980
- median home value
- $264,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Richland County trades
What Richland County’s trades need from a campaign
Two project trades sit on the Richland County chart: 38 new home builders and 22 roofing contractors. A builder sells a plan coming together, a roofer sells repair and replacement on houses already standing, and both need a gallery that shows the work before a customer calls.
The smaller fields on the Richland County chart matter too: 22 pest control companies. A company that explains each treatment on its own page gives a caller comparing options a reason to choose it, and the phone line has to be ready if that caller decides to book.
County Business Patterns
Trade and home service businesses in Richland County
Establishments by industry, 2023
- Landscaping services100
- Plumbing, heating and air-conditioning contractors91
- Residential remodelers77
- Electrical contractors40
- New home builders38
- Painting contractors26
- Roofing contractors22
- Pest control companies22
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
A Columbia plan, built in four moves
Tracking goes in first, so the next three moves can be judged on calls.
1
Name the jobs you want
You tell us the services and the parts of Columbia you want more of, and that list goes into the site, the Google profile and the ad targeting.
2
Count what the phone does
Call tracking and form tags go on every channel, so the first month shows which searches and pages already produce calls.
3
Fix the step that leaks
The weakest step gets the first budget: a slow site, a thin profile, a page that never answers the question, or calls that ring out after hours.
4
Add services when the numbers ask
SEO, Google Ads and the AI receptionist join in the order your call report supports, and one monthly report covers all four.
Client work
Robinson Restoration: a website and SEO that pulled traffic
Robinson Restoration, a restoration business, had Lithium build its website and handle its SEO, and the card’s figures come from that work. Beside it, Matt Johnson gives his view from his time running On-Target Landscape.
Restoration“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Columbia
Cities around Columbia with their own marketing page
The nearby markets have their own pages: Rock Hill and Charleston in South Carolina, Charlotte and Concord in North Carolina, and Augusta in Georgia. Open the one that matches the work you want, or start at the South Carolina page for the full list.
Pricing
How the services are priced in Columbia
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
What to ask before one team handles everything
Still curious?
Call (503) 766-5964 or email [email protected].
Where does a Columbia owner usually begin?
Start with the step that is losing the most jobs. If calls ring out while a crew is on a job, the AI receptionist comes first. If the site is slow on a phone, the site comes first. If both work and customers still cannot find you, SEO or Google Ads comes first.
Can I hire Lithium for one service and add the rest later?
One service is a normal starting point, and each one is priced on its own, so the total only grows when you add a piece. Anything you add later reports into the same call log as the work you already have.
What does working with Lithium look like from Columbia?
Lithium is headquartered in Portland, Oregon, with team members in Portland, Bend and Seattle, and we work with every client by video. A co-founder runs your strategy calls, and Allison McKenney handles day-to-day questions.
Do the services get bundled into one fee?
Nothing is bundled into one fee. SEO is a range because the work changes with your market, a larger website gets a fixed proposal, and ad management grows with the spend it manages. The price block above lists each one.
Can you take over marketing that someone else already runs?
An existing site, ad account and profile can all stay. We look at what is running, keep what works and list what to change, and the first plan can start with one service while the rest continues where it is.
Free action plan
Send us your busiest service and get a free Columbia plan
Start with your site and the neighborhoods you care about. Book a short video call with a co-founder, who reads what you have and names the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ