FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
Digital marketing in Concord, North Carolina
A marketing plan for Concord, NC service businesses, built to bring in more calls.
Concord service businesses get the website, the local search pages, Google Ads and the phone answering on one plan, with the prices printed up front.
- Site, search, ads and phones from one team
- One report across the four services
- Published prices before work starts
Google searches each month
What Concord searches for, by service
110
searches a month
- Web design90
- SEO20
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
One plan, four gaps
How the four services fit a Concord business
One plan should cover every place a Concord customer meets the business: the website, the search result, the ad and the phone call. Lithium Marketing sells those four pieces as one plan, because a search only turns into a call when the site, the listing, the ad and the phone all do their part. The demand is there: “plumber concord nc” draws 880 searches a month, and those searchers can only choose from the companies that show up.
Concord’s economy runs on shipping, banking, manufacturing and motorsports, so a contractor here may sell to facilities as well as homeowners. Those two buyers ask different questions, and the site should answer each on its own path.
The four pieces
Pick the gap that costs you jobs
Each service has its own Concord page. Custom AI automation is scoped after a free discovery call; the other four have a published price.
Local searchJob pages, a complete Google profile and the reviews that help a Concord company get seen.Learn more Website and pagesA WordPress site you own, with the finished work, the service area and a tap-to-call button where a buyer looks.Learn more Google AdsPaid search aimed at the jobs worth buying, with each ad call traced to the keyword behind it.Learn more AI receptionistCalls answered 24/7 in your own words, jobs booked on your calendar and urgent callers sent to a person.Learn more
What Concord types
Trade searches carry the demand here
Job searches beat agency searches in this city. “pest control concord nc” draws 260 searches a month and “landscaping concord nc” draws 210, and each phrase names work a crew can price. A plan built on them reaches customers who already know what they want.
The results page shows what a buyer sees first. When we checked “plumber concord nc”, five paid ads came before everything else, then a block of four local plumbing listings, with review counts that ran from 108 to 936. Reviews and contact details get a business considered; the page and the phone get it hired.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing agency concord nc | under 10 | not reported |
| digital marketing concord nc | under 10 | not reported |
| marketing agency concord nc | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair concord nc | 210 | $53.00 |
| plumber concord nc | 880 | $42.14 |
| pest control concord nc | 260 | $37.95 |
| electrician concord nc | 170 | $22.17 |
| roofing company concord nc | 110 | $21.70 |
| landscaping concord nc | 210 | $5.73 |
| hvac repair concord nc | 110 | not reported |
| water damage restoration concord nc | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 5 recorded
- Local listing reviews
- 108 to 936 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber concord nc”, as Google showed it to a searcher located in Concord. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Growth and ownership
Growth and owners shape the page list
Concord grew 8.8% between 2020 and 2025. New households can mean customers who have not picked a plumber, a painter or a lawn crew yet, so a page that answers the obvious question and a phone that gets picked up both matter.
In Cabarrus County, 71.2% of occupied homes are owner-occupied, so most of the people who approve a repair or a remodel are also the ones paying for it. The plan should send project pages and estimates to owners, and give managers and tenants a repair line that takes a request without an approval step.
- residents (2025 estimate)
- 114,598
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.8%
- population change, 2020 to 2025
- housing units
- 43,142
- housing units
- of occupied homes owner-occupied
- 65.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 27.5%
- of homes built before 1980
- median home value
- $353,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county’s trade mix
Contractor counts in Cabarrus County
Cabarrus County lists 112 plumbing, heating and air-conditioning contractors, 96 landscaping services and 82 new home builders. In fields that size, reviews, finished work and a page for each service are what separate one company from the next result.
Smaller counts work the other way. The county has 29 painting contractors, so a painter can become the clear local answer for a specific job with fewer pages than a crowded trade needs.
County Business Patterns
Trade and home service businesses in Cabarrus County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors112
- Landscaping services96
- New home builders82
- Electrical contractors74
- Residential remodelers70
- Excavation and site preparation contractors56
- Painting contractors29
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
Where a Concord plan starts
The order is the same for every trade: count what arrives, fix where it stops, then pay for traffic.
1
Measure what comes in
Before anything changes, the forms, the phone number and every live campaign get tagged, so the first report names the Concord searches that turned into calls.
2
Fix the page that loses them
If a service page is slow on a phone or never says which jobs you take, it gets rebuilt before anyone pays for more traffic.
3
Add pages for the work you want
Service and area pages go up for the jobs worth repeating, and the Google profile gets the same categories, services and photos.
4
Answer the calls that follow
Once calls arrive, the AI receptionist answers every call, books what fits and texts the caller the next step.
Client work
What Lithium built for a fence company
Lithium built the website, handled SEO and ran Google Ads for F&W Fence Co., a fence contractor, and the card shows what that work produced. Dave Turin of Dozer Dave, an excavation company, gives the recommendation beside it.
Fence“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Concord
Where the plan reaches past Concord
A Concord business that adds a second market can use the pages below as a model: each one shows these four services applied to another city’s searches and prices. The Charlotte page is the natural first step, and the North Carolina page lists every other city Lithium covers in the state.
Pricing
What the four services cost in Concord
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Questions Concord owners ask before choosing a plan
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a Concord service business start?
Start with the gap that loses the most jobs. If calls ring out while crews are on site, the phone comes first. If the site is slow or hides the call button, the website comes first. If both are working and customers still cannot find you, search or ads come next. A co-founder walks that order with you before anything is sold.
How long is the first term, and how do we end it?
The first term is six months, so the plan has time to work and the calls have time to show. After that it runs month to month, and either side can end it with 30 days’ notice.
What happens on the first call with a co-founder?
You bring the website, the Google profile and a month of lead numbers if you have them. A co-founder walks through one customer’s search and call with you on video, names the first gap and tells you what to fix before spending more.
We’re in North Carolina. How does the work happen?
By video, phone and email. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls go to co-founder DJ Van Zanten, and Allison McKenney handles the day-to-day questions.
How will we know the plan is working?
The monthly report counts calls, forms and booked jobs by service, so the question gets answered in numbers and not impressions. If one piece is not paying its way, the same report shows it and the plan changes.
Free action plan
See where a Concord customer drops off
Share the website and the Google profile, plus a month of lead numbers if you have them. A co-founder will trace one customer’s path with you on a short video call and point to the first gap to fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ