GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Columbus, Ohio
A PPC agency for Columbus service businesses that counts every call.
Columbus service businesses get Google Ads split by trade, a landing page for each job and management from $500 a month, plus ad spend.
- Campaigns split by trade
- Calls traced to the keyword
- A landing page per job type
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the money goes
Spending a Columbus Google Ads budget where the calls are
Start with the price of a click. An average click on “garage door repair columbus” runs $137.50, the highest in the trade table below. That is why every Google Ads account Lithium Marketing manages starts with call tracking: each call is traced to the keyword and ad that paid for it, and spend that brings no calls gets cut.
Two of the busiest trade searches cost less but still add up: “plumber columbus” averages $40.70 a click and “roofing company columbus” $34.39. For trades in that range, each job type gets its own ad group and landing page, so a customer searching for drain cleaning lands on drain cleaning, and searches from job hunters and do-it-yourselfers are blocked as negative keywords.
Click costs in Columbus
The cheapest and costliest Columbus trade clicks
The cheapest click in the table belongs to landscaping: $6.86 on average for “landscaping columbus”, which draws about 1,000 searches a month. Begin with a service you have room to book, such as design or hardscape work. Compare its estimate requests and signed jobs with the spend before expanding the campaign.
No ads showed for “plumber columbus” when we checked, and the Map Pack took the top of the page. Ads come and go with budgets and the hour, so treat that as one snapshot, and keep your Google Business Profile in shape while the campaigns run, since a customer may see your listing before your ad.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency columbus | 10 | not reported |
| ppc agency columbus | 10 | not reported |
| ppc management columbus | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair columbus | 1,000 | $137.50 |
| plumber columbus | 3,600 | $40.70 |
| roofing company columbus | 1,900 | $34.39 |
| pest control columbus | 2,400 | $28.36 |
| hvac repair columbus | 210 | $28.02 |
| water damage restoration columbus | 110 | $23.60 |
| electrician columbus | 1,000 | $17.89 |
| landscaping columbus | 1,000 | $6.86 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 645 to 21,000 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber columbus”, as Google showed it to a searcher located in Columbus. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and timing
Storm season, muggy summers and a budget that can move
Columbus storms can bring lightning, large hail and on rare occasions tornadoes, especially during the spring and sometimes through fall. If hail and wind bring you roof, siding or gutter calls, keep a storm campaign built and paused, ready to turn on with a bigger budget the week damage shows up.
The city also has warm, muggy summers and cold, dry winters. If your HVAC or plumbing calls jump during a heat wave or a hard freeze, the call tracking will show it, and the budget can rise in those weeks and ease off in the quiet ones.
- residents (2025 estimate)
- 938,396
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.6%
- population change, 2020 to 2025
- housing units
- 425,182
- housing units
- of occupied homes owner-occupied
- 44.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 49.8%
- of homes built before 1980
- median home value
- $252,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Franklin County
Electricians, project trades and how each should bid
“Electrician columbus” draws about 1,000 searches a month at $17.89 a click, and Franklin County has 182 electrical contractors. We separate repair searches from panel upgrades so you can compare their cost per lead and decide which jobs deserve more budget.
For remodeling and landscaping, track the estimate through to a signed job before judging the campaign. If your bookings follow a seasonal pattern, use that history to schedule ads. Repair campaigns should run when your team can answer and take the work, including evenings or weekends only when you offer them.
County Business Patterns
Trade and home service businesses in Franklin County
Establishments by industry, 2023
- Residential remodelers346
- Landscaping services273
- Plumbing, heating and air-conditioning contractors240
- Electrical contractors182
- Painting contractors111
- Roofing contractors103
- New home builders73
- Excavation and site preparation contractors56
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Setup, then tuning
How a Columbus Google Ads account gets built
Tracking goes in before a dollar of new budget does.
1
Read the search terms
Before changing anything we read your search terms report line by line, keep the terms that produced calls and block the ones that only spent money.
2
Tag calls, forms and bookings
Call tracking numbers, GA4 and conversion tags record which keyword and ad produced each call, form and booking, so the report can show cost per lead.
3
Build by trade and job
Each trade you run gets its own campaign, and each job type its own ad group and a landing page with the phone number at the top.
4
Review search terms and booked work
We review bids, search terms and lead quality, then adjust the account using the jobs your team books. The proposal explains how the account will be managed.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Results
Google Ads, SEO and a new website for Dixie Glass
The advertising results below belong to Dixie Glass on the Mississippi Gulf Coast. Alongside that account, Lithium delivered SEO and the company’s website, so the case covers the full program. For an owner’s perspective on working with DJ, read the recommendation from Dozer Dave’s Dave Turin, an excavation contractor.
Glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveNearby cities
Running Columbus ads into nearby cities
Before extending your ads beyond Columbus, compare click costs in the cities your crews can serve. Start with Dayton, Cincinnati or Akron, or look across state lines at Covington, Kentucky, Parkersburg, West Virginia, and Huntington, West Virginia. The Ohio directory links other cities you may want to target.
Published price
What Columbus PPC management costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Columbus Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What ad budget makes sense for a Columbus contractor?
Typical accounts spend $2,000 to $5,000 a month on clicks, and Lithium’s management fee is separate: from $500 a month, plus ad spend. Where you land depends on your trade’s click prices and how many jobs you can take, so we set the opening budget on the strategy call and adjust it once tracking shows what a lead costs.
Is Google Ads faster than SEO for a Columbus business?
Usually, yes. Initial results typically show within the first week of a tracked campaign, while SEO typically needs 60 to 90 days for local rankings. A common setup runs ads for calls now and SEO for the longer term, and reviews the split as organic calls come in.
What are the terms for PPC management?
Expect an initial six-month agreement for the account, followed by monthly service that you can end with 30 days’ notice. Before signing, you’ll see the management charge separately from the money paid to Google. Ad spend, additional channels and landing page work determine that charge.
Should Columbus ads run on Facebook or Microsoft too?
Google comes first for most trades, because the trade searches in the table above happen there. Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram, and we add one once Google’s tracked calls show the budget has room to grow, judging it by the same cost per lead.
What will the monthly Google Ads report show me?
Calls, leads and cost per lead, broken out by campaign, keyword and city. Mark the leads that turned into jobs, in your CRM or a shared sheet, and the report also shows which campaigns produced paying work.
Free action plan
Get a free Columbus Google Ads plan priced by trade
Send a list of the jobs you want more of and what you spend on ads now, if anything. A co-founder will pull up Columbus click prices for those jobs on a short video call and sketch how the first month’s budget splits between them.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ