PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Dayton, Ohio
Dayton PPC that puts every call beside the keyword that produced it.
Dayton service businesses get calls tagged to the keyword behind them, a landing page for each job type and a budget set from your busy months.
- Every call tied to a keyword
- A landing page for the job you want
- Budget moved to your busy months
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Dayton PPC, answered
Where a Dayton ad budget goes first
A click on "garage door repair dayton" costs $46.31 on average, and a garage door company that cannot tie a call to the keyword behind it is guessing at that price. Lithium Marketing puts tracking in first, then builds campaigns around the jobs your crews can take this month.
Dayton is not a cheap market for paid search: "hvac repair dayton" runs $55.83 a click and "water damage restoration dayton" $33.59. At those prices the landing page matters as much as the bid, so each job you want gets a page that names the work, shows a finished job and puts the number at the top.
Click costs in Dayton
What each trade's clicks cost in Dayton
Landscaping clicks in Dayton run $4.66, so a landscaper can test Google Ads on a modest budget. Pest control in Dayton sits at $30.60 and draws about 880 searches a month, which means a pest company should watch cost per lead from the first report.
No ads appeared for "plumber dayton" when we checked, so paid search is not the only way to those customers; a campaign should run beside a strong Business Profile, never as its replacement. Where clicks cost less, a smaller trade can test a wider keyword list on the same budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency dayton | under 10 | not reported |
| ppc agency dayton | under 10 | not reported |
| ppc management dayton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair dayton | 90 | $55.83 |
| garage door repair dayton | 590 | $46.31 |
| water damage restoration dayton | 90 | $33.59 |
| plumber dayton | 1,900 | $33.28 |
| pest control dayton | 880 | $30.60 |
| roofing company dayton | 1,900 | $30.10 |
| electrician dayton | 390 | $7.77 |
| landscaping dayton | 590 | $4.66 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 1,400 to 4,000 Google reviews each
- Directories in the top 10
- MapQuest, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dayton”, as Google showed it to a searcher located in Dayton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dayton market
Budgeting around Dayton's cold months and hot ones
Dayton's climate runs to cold winters and hot, humid summers, with a normal seasonal snowfall of 23.3 inches and 14 days a year above 90 °F. If your calls bunch up in one of those stretches, the budget should be ready for it.
If the budget stays flat, some spend goes to searches that never produce a call. We cut those terms, move spend toward the ones that do, and check the results against your own call history each month.
- residents (2025 estimate)
- 136,688
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.7%
- population change, 2020 to 2025
- housing units
- 70,335
- housing units
- of occupied homes owner-occupied
- 48.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 85.4%
- of homes built before 1980
- median home value
- $100,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in the county
What the county's trade counts say about bidding
Montgomery County has 38 roofing contractors, and a roof replacement is a high-value job, so clicks for it are worth paying for. A roofer with one landing page for repairs, another for replacements and a tight negative keyword list gets more from that budget.
Landscaping has more companies in the Montgomery County chart than any other trade, at 146, which makes a clear specialty the thing that separates one landscaper from another. Name the neighborhoods in the ad copy and block the searches that ask for work you do not sell.
County Business Patterns
Trade and home service businesses in Montgomery County
Establishments by industry, 2023
- Landscaping services146
- Plumbing, heating and air-conditioning contractors140
- Residential remodelers114
- Electrical contractors86
- Roofing contractors38
- Painting contractors33
- New home builders23
- Excavation and site preparation contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Dayton ad account gets turned around
The account gets measured before it gets more money, and the calendar comes from your own call history.
1
Read the account you have
Every campaign gets opened, the terms that produced calls stay, and the ones that eat budget without a call get listed.
2
Track before you spend
A call and a form get tagged the moment they arrive, with the keyword and the ad attached, so nothing is guessed later.
3
Give each job its own campaign
A drain clearing, a roof repair or a replacement job gets a campaign and a page written for that one intent.
4
Set the calendar from real calls
After 30 days of tracked calls, the budget moves month by month to match your pattern, with bids checked daily in that first stretch and weekly after.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Three services on one plumbing account
Dave Turin of Dozer Dave is quoted beside the results. The results on the card belong to Sarkinen Plumbing, a Portland-area plumber whose website, SEO and Google Ads all came from Lithium, so the figures reflect the full job.
Plumbing“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Dayton
Ad campaigns for the cities near Dayton
Ads are set place by place, so each city in the list has a PPC page with its own click costs. The Ohio page covers the other cities in the state.
Published price
The monthly fee for managing Dayton Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Dayton owners ask about paid search
Still curious?
Call (503) 766-5964 or email [email protected].
What does a booked job have to be worth?
More than the click that produced it, or the campaign cannot pay. Compare what one booked job is worth with what a click costs in your trade, then check whether the landing page turns enough of those clicks into calls. We go through that with you on the strategy call.
What should we expect in the first month?
The first calls usually arrive within days of launch, once tracking is live. Most of the opening month goes into pruning: finding search terms that spend money and produce nothing, then blocking them. Cost per lead tends to settle as the account learns which terms produce calls.
What does the monthly management fee cover?
Management starts at $500 a month, plus ad spend, and covers the account work: campaigns, landing pages, tracking, bids, negative keywords and reporting. What you pay depends on how much ad spend we manage, which channels run and whether we build the landing pages. We settle the number before anything goes live.
Should we advertise beyond Google?
Only after Google proves which searches produce calls. Lithium can also run Microsoft Ads, plus Meta placements on Facebook and Instagram. A second network gets tested against the first and stays only if the cost per call beats what you already pay.
Where does a call show up after it comes in?
Call tracking and form tracking start on day one, and the monthly report breaks the account down by campaign: calls, leads and cost per lead. The keyword and ad behind each call sit in the same row. If you mark the leads that became jobs, the report follows that campaign through to the work.
Free action plan
Ask for a free look at your ad account
Bring your current campaigns, your busiest months and the jobs you want more of. A co-founder will open the account with you on a short video call and name the first three fixes.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ