PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC for Huntington, West Virginia service businesses
Huntington Google Ads in your name that bring calls and show the cost per lead.
Huntington businesses get Google Ads aimed at the jobs they can take, with the account in their name and calls reported by campaign.
- Billing history stays with you
- Management fee and ad spend apart
- Budget moved toward the jobs you want
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Huntington, West Virginia
What a Huntington click costs before the budget moves
Lithium Marketing runs Google Ads for service businesses in Huntington, and the work starts with the jobs you can take this month: a landing page for each one and a call report that shows which campaign produced the phone call. The click price comes second. A garage door repair click in Huntington averages $32.62, and a campaign that chases every search term runs out of budget before it reaches the jobs you want.
Management starts at $500 a month, plus ad spend, and the Google Ads account is set up in your business name. That matters if you change agencies: the billing history and the conversion data stay with the account. The monthly report shows calls, leads and cost per lead, so the next budget decision rests on what the account produces.
Click costs in Huntington
The repair trades where a click costs less
The cheaper clicks sit in the repair trades. HVAC repair clicks in Huntington average $15.46, and roofing clicks in Huntington average $12.42. A cheaper click is not automatically a better lead. A roofer needs a page that asks for the roof type and the property, while an HVAC call may need someone on site the same day.
Plumbing is the volume trade: about 880 searches a month name both Huntington and a plumber, and a plumbing click in Huntington averages $17.93. Pest control is the priciest click in Huntington after garage doors, at $31.99. Each budget needs negative keywords for jobs you do not take, and a landing page that separates one service from another.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency huntington wv | under 10 | not reported |
| ppc agency huntington wv | under 10 | not reported |
| ppc management huntington wv | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair huntington wv | 140 | $32.62 |
| pest control huntington wv | 260 | $31.99 |
| plumber huntington wv | 880 | $17.93 |
| hvac repair huntington wv | 10 | $15.46 |
| landscaping huntington wv | 170 | $14.04 |
| roofing company huntington wv | 170 | $12.42 |
| electrician huntington wv | 170 | $11.87 |
| water damage restoration huntington wv | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- Not shown
- Search ads
- None recorded
- Local listing reviews
- No review counts shown
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Shown above the results
- People also ask
- Shown
Source: one Google results page for “plumber huntington wv”, as Google showed it to a searcher located in Huntington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Huntington market
Plan the budget around the year, not a flat line
Huntington gets an even four seasons. In Huntington, 24 afternoons a year reach 90 °F on average, and 16 to 17 stay below freezing. If your calls bunch up in a hot stretch or a cold snap, a budget set once and left alone will not follow them. Move spend toward the weeks your trade takes calls.
Cabell County has 27 plumbing, heating and air-conditioning contractors and 17 electrical contractors. With that many contractors in the county, the ad has to make the first call easy: the service, the area and a phone number that a driver can tap without reading a paragraph.
- residents (2025 estimate)
- 44,815
- residents (2025 estimate)
- population change, 2020 to 2025
- -4.4%
- population change, 2020 to 2025
- housing units
- 23,878
- housing units
- of occupied homes owner-occupied
- 53.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 82.5%
- of homes built before 1980
- median home value
- $127,200
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Cabell County
Six roofers and eight pest control companies in the county
Roofing is the smallest field in the Cabell County trades chart, with six contractors, and pest control has eight companies in Cabell County. A small field does not make a campaign cheap; the click costs in the table above are the number that decides that. It does mean the landing page can speak to a specific job, such as a roof replacement or a termite treatment, without trying to cover the whole trade.
The bigger trades need a different plan. Plumbing and HVAC share a category, and the searches are broader. A plumber bidding on “plumber huntington wv” needs a page that handles emergencies, drains, water heaters and repipes, or the click lands on a page that answers none of them.
County Business Patterns
Trade and home service businesses in Cabell County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors27
- Residential remodelers23
- Landscaping services19
- Electrical contractors17
- New home builders16
- Excavation and site preparation contractors11
- Pest control companies8
- Roofing contractors6
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
What happens in the first month of a Huntington account
We put tracking in first, then change budgets once the account can show what a call costs.
1
Read the last 90 days
Before a bid changes, we pull the search terms, the wasted spend and the campaigns that produced calls.
2
Put the account in your name
The Google Ads account moves into your business name, with your billing and your conversion history intact.
3
Build the pages the ads need
Each job you want gets a landing page that names the service, the area and the next step.
4
Set the weekly rhythm
The first 30 days get daily bid changes; after that, the account gets a weekly review tied to the Huntington budget calendar.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Sarkinen Plumbing: website, SEO and Google Ads
Lithium built Sarkinen Plumbing's website and ran its SEO and Google Ads; those three pieces produced what the card shows. Hillsview Building's Nathan Boos adds a separate recommendation.
Plumbing“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Huntington
Where a Huntington campaign can spend
Ad targets do not follow state lines neatly. A Huntington campaign can bid on Columbus in Ohio, Lexington and Covington in Kentucky, or Charleston and Parkersburg in West Virginia, but each city needs its own budget line and landing page. The nearby pages below start that work, and the West Virginia page lists the rest.
Published price
What PPC management costs in Huntington
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you commit a Google Ads budget
Still curious?
Call (503) 766-5964 or email [email protected].
How do I set a starting ad budget?
Start with what a job is worth and what a click costs in your trade. A garage door lead and a landscaping lead carry different math, and the budget should reflect which one you want more of. Lithium sets the opening number on the strategy call and adjusts it once the report shows what a lead costs.
When do the calls start?
The first calls usually arrive within the first week of a live campaign. From there the work is subtraction: cut search terms that never produce a call, move budget to the ones that do, and watch what a lead costs. The report shows the calls and the spending behind them from the start.
Does the ad account remain mine after we part ways?
Yes. Lithium opens the Google Ads account under your business name from day one, so the campaigns, billing record and conversion data belong to it. Move to another agency or run it yourself and the whole account goes with you.
What does the report show?
The report shows calls, leads and cost per lead for each campaign, plus the job types those calls came from. The numbers come from the tracking and the stages your team can identify; a walk-in or a referral may never touch the account. The point is to show where the next dollar should go.
Do you advertise anywhere besides Google?
Google is the first channel for most trades. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram, and those get added when the Google budget is producing calls and another channel can reach the same customer for less. The report decides it, not a package.
Free action plan
Put your Huntington ad budget under a free review
Start with the last 90 days of the account and the weeks you can take more work. A co-founder will read both on a short video call and show where the budget is buying the wrong searches.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ