PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
SEO in Dearborn, Michigan
Dearborn SEO built around the searches that end in a phone call.
Dearborn SEO starts with the Map Pack: when we looked at “plumber dearborn”, the top listing showed 135 Google reviews and the third showed 21.
- Pages for the trades you sell
- A Google Business Profile kept current
- Reports in calls and booked jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Dearborn SEO, answered
What the retainer does for a Dearborn business
The Google Business Profile and the reviews behind it are often the first thing a Dearborn customer checks. Lithium Marketing handles that side of local SEO for Dearborn service businesses: technical fixes, a page for each service you sell, a complete Google Business Profile, listings that match, and links.
Dearborn is about 24 square miles of land with 105,611 residents. Dearborn borders Detroit to the north and east, so a business that works both sides of that line needs pages that name the places it serves: one service-area sentence gives Google one page to work with and gives the customer no reason to pick you over the company two streets away.
Search in Dearborn
Map Pack, reviews and the searches that fill them
When we looked at “plumber dearborn”, the Map Pack came first and no ads showed on that page. A listing in the Dearborn pack with only 4 reviews still held a place. Reviews matter, and they are not the only way in.
The trade searches decide which pages to build first. Electrical searches naming Dearborn draw about 90 a month, roofing 30 and water damage restoration 10, so a page that answers the exact search is worth more than a broad service list.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency dearborn | under 10 | not reported |
| seo company dearborn | under 10 | not reported |
| seo services dearborn | under 10 | not reported |
| seo dearborn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 4 to 135 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dearborn”, as Google showed it to a searcher located in Dearborn. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dearborn market
Old houses, a settled population, and pages to match
The median Dearborn house went up in 1952. Repair, replacement and upgrade work on a house that age is the search worth owning, and a page about a furnace swap or a roof repair on an older street will hold a reader longer than a general service list.
Dearborn’s population sat at 105,611 in 2025, down 4.0% since 2020, so the customers you want are mostly already here. Pages for the services you sell today will do more than a page aimed at work you would like to sell in five years.
- residents (2025 estimate)
- 105,611
- residents (2025 estimate)
- population change, 2020 to 2025
- -4%
- population change, 2020 to 2025
- housing units
- 39,394
- housing units
- of occupied homes owner-occupied
- 68.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.8%
- of homes built before 1980
- median home value
- $218,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wayne County
Electrical and roofing: the profile does the selling
Wayne County has 185 electrical contractors and 50 roofing contractors. A customer comparing that many options is likely to read the profile before the home page, so the categories, the service list and the most recent reviews do more selling than the copy on the site.
A roofer is one name in a field of fifty, while a water damage restoration firm answers a Dearborn search that draws 10 a month: one needs a page that wins a comparison, the other needs a page that is easy to find and call.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The order a Dearborn retainer runs in
Each stage pays for the next one, so nothing gets skipped to look busy.
1
Fill the profile in first
Categories, services, hours and photos are corrected on the Google Business Profile before a single page is touched, because that listing is what the map reads.
2
Repair what slows the site down
Crawl errors, broken links and pages that crawl on a phone get fixed next, and that work usually shows inside 30 days.
3
Give each service its own page
One page per service, written around the phrase a Dearborn customer types, with the towns you cover named on it.
4
Earn the links and the reviews
New links point at the pages that bring calls, and every finished customer gets a plain way to leave a review.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A Portland-area plumber’s search results
Sarkinen Plumbing works around Portland, and Lithium handled its website, its SEO and its Google Ads; the card reports the combined result. Drake Snodgrass of Drake’s 7 Dees describes what the working relationship has been like, in his own words.
Plumbing“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesAround Dearborn
SEO for the cities next door
The links below open the SEO page for another city, each with that city’s own search figures. Detroit shares a border with Dearborn on the north and east sides, so a business whose jobs cross that line can read what the Detroit searches look like before it builds a page. The Michigan page lists the rest.
Published price
What the search work costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
SEO questions from a Dearborn owner
Still curious?
Call (503) 766-5964 or email [email protected].
What moves the monthly SEO price up or down?
Count the services you sell and the size of an average invoice, because those two decide where in the range you land. A single-truck operation with one service sits at the bottom. A firm selling five services off a thin site needs a page and a profile category for each one, and that is what pushes the monthly number up.
When do the first changes show up in search?
The first technical repairs tend to show inside a month. Local results and longer phrases usually take 60 to 90 days to shift, and the revenue curve tends to bend upward from about month four. None of that is visible without tracking, which is why call tracking goes in before the first monthly report.
Who controls the pages and the profile?
You do. The site, the domain and the Google Business Profile stay in your accounts, and the pages we write belong to you if you ever leave. That is worth checking with any agency before you sign, because some keep the site and the listings in their own accounts.
Can anyone promise a Map Pack spot?
Nobody can, and we will not pretend otherwise. The map is Google’s to fill. Our end of it is the profile filled out properly, a page for each service, listings that agree with each other, a way to ask for reviews, and links built to the pages that matter. When the order moves, the report shows it.
Is a retainer worth it for a business this size?
What a job is worth to you decides it. A trade with 90 Dearborn searches a month can carry a retainer if each job is a few thousand dollars; a smaller service may do better with one set of pages and a small ad budget. The first call is where we work out which one you are.
Free action plan
Ask for a free SEO plan for a Dearborn business
Tell us the three searches you would most like to win and the town you would like to win them in. A co-founder will open your profile and your pages on a short video call and point out where the gaps are.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ