RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
Marketing for Michigan home service businesses
Michigan SEO and marketing that helps you book more work.
Open the Michigan city guide for your service area, compare published prices and plan the work that brings in more jobs with a co-founder.
- City guides for the places you serve
- Statewide search and housing figures
- One plan for SEO, ads and AI reception
Google searches each month
Searches for marketing help that name Michigan
Searches for marketing, SEO, web design and ads, by the place they name
- Grand Rapids5,790
- Detroit2,320
- Ann Arbor330
- Lansing140
- Warren30
- Sterling Heights30
- Dearborn10
- Searches naming Michigan820
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Plan around the cities you serve
The Michigan cities where your next jobs are
Lithium Marketing builds websites and runs SEO, Google Ads and AI reception for home service businesses across Michigan. We plan the work city by city, so your pages, ads and phone answering cover the same places your crews do.
62.1% of Michigan homes predate 1980. If you repair, remodel or replace parts of a house, show jobs from homes built before 1980, so a homeowner with an older property can see that you have worked on one like theirs.
Where each service fits
The services behind a full Michigan plan
Open the service page for what you need now. The plan can add the rest later.
Local SEO for your service citiesWe build the pages your customers search for, keep your business listings consistent and include AI search work in the SEO retainer.Learn more WordPress sites for the work you sellShow the repairs, installs or builds you finish across Michigan, with project photos and a quote form a homeowner can complete on a phone.Learn more Google Ads by city and servicePoint ads at the services and cities you choose, then use recorded calls, leads and cost per lead to decide where the budget goes next.Learn more AI reception and custom automationFor $179 a month with no contract and no setup fee, the AI receptionist answers every call 24/7, books the job and transfers to a real person; custom automation is scoped after a free discovery call.Learn more
City guides
Find the Michigan city where you want more work
Detroit, Grand Rapids, Ann Arbor, Lansing, Dearborn, Warren, Sterling Heights and Clinton each have a page covering local searches, housing and county trade counts. Detroit and Grand Rapids draw the most marketing searches. Start with the place on your list.
Statewide phrases, city demand
Marketing searches name cities more often than the state
Searches naming Michigan for marketing help total 820 a month, and the largest phrase, “web design michigan”, draws about 390. Each one comes from someone shopping for a marketing partner, not from a homeowner who needs a repair.
The city totals are the ones to plan around. Grand Rapids alone accounts for 5,790 searches a month for marketing help, and “plumber grand rapids” draws 2,400. Check each city on your list before you buy pages or ads, then put the budget where the calls are.
| Search | Searches a month |
|---|---|
| web design michigan | 390 |
| seo company michigan | 260 |
| michigan seo | 170 |
| digital marketing agency michigan | 170 |
| marketing agency michigan | 170 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Growth and geography
Two peninsulas, and customers who already live here
Michigan’s population was 0.5% higher in 2025 than in 2020. Growth that slow means the customers you want are mostly already in the state, so the city page for your market matters more than one aimed at the whole state.
Michigan’s two peninsulas are separated by the Straits of Mackinac. If you serve both, treat them as two markets, with separate city pages, ad targeting and call handling, since the Upper Peninsula sits apart from the Lower Peninsula’s population centers.
- residents (2025 estimate)
- 10,127,884
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 4,622,236
- housing units
- of occupied homes owner-occupied
- 73.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 62.1%
- of homes built before 1980
- median home value
- $231,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Statewide trade counts
What the statewide trade counts mean for your pages
3,959 residential remodelers and 3,797 landscaping businesses work across Michigan. In categories that large, a homeowner can compare several companies, so your page has to name the work you take and show a finished job.
2,661 plumbing, heating and air-conditioning contractors work across the state. A furnace replacement and a drain clearing are different jobs with different questions, and a roofer or an electrician has the same split between repairs and replacements. Give each service you sell its own page, and write it for the questions that job raises.
County Business Patterns
Trade and home service businesses in Michigan
Establishments by industry, 2023
- Residential remodelers3,959
- Landscaping services3,797
- Plumbing, heating and air-conditioning contractors2,661
- Electrical contractors1,960
- New home builders1,779
- Excavation and site preparation contractors1,220
- Painting contractors969
- Roofing contractors509
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A case and an owner’s account
The website and SEO behind a restoration company’s growth
Robinson Restoration hired Lithium to build its website and run its SEO, and the case card below reports the results of that work. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, gives his own account of working with Lithium.
Restoration“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetPricing
What each Michigan marketing service costs
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Buying questions from Michigan service businesses
Still curious?
Call (503) 766-5964 or email [email protected].
Which Michigan city guide should I start with?
Pick the guide for the city where most of your work comes from, then compare it with the pages for your other service areas. Each one lists that city’s searches and housing figures, and the trade counts for its county. Bring the list to the call and we will narrow it together.
What moves the price of a Michigan marketing plan?
Cost tracks scope: the pages your site needs, the number of cities you want covered and the size of the ad budget. SEO is a monthly retainer, Google Ads management is separate from ad spend, and a website is priced as a project. Custom automation gets its own quote after a free discovery call.
How long does the work take to show results?
Technical SEO fixes usually take effect within 30 days, and local rankings typically follow in 60 to 90 days. A website takes six to nine weeks from kickoff to launch, and Google Ads usually shows initial results in the first week. We set the order of work before anything starts, so you know what comes first.
Do you work with businesses outside the listed cities?
Lithium works for service businesses across Michigan, including places without a guide. Send the towns your crews cover and we will check demand before recommending pages or ads. Every client works by video, wherever the business operates.
What should we send before the first call?
The starting list is short: your website address, the towns on your service list, the services you want to sell more of and any Google Ads or Search Console reports. On the video call, a co-founder will use it to choose the first city and service and to set out the work and its price.
Free action plan
Pick your Michigan cities on a co-founder call
Bring your website address and a list of Michigan cities where the schedule has room. A co-founder reviews both on a short video call, then goes through the city guides with you and sets out which services to buy, in what order, at what price.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ