Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
One plan for Dearborn service businesses
A marketing agency for Dearborn service businesses that turns searches into calls.
Published prices and a co-founder on the first call are part of a Dearborn plan covering the website, the search, the ads and the phone.
- Site, search, ads and phones from one team
- Call tracking from the first click
- Published prices in a short proposal
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the plan starts
How the four services hold together for a Dearborn business
Wayne County holds 33,699 establishments of every kind, and the Dearborn homeowner who searches for a plumber, a roofer or a painter is choosing from a crowded field. Lithium Marketing runs the four services that carry a search to the phone: a website that turns a visit into a call, SEO that earns the click, Google Ads for the work you want sooner, and an AI receptionist that answers every ring.
Those four pieces feed each other, which is why splitting them across vendors gets expensive. The site is where search and ads send people, and the phone is where the job is won or lost. When one company owns the site, another owns the ads and nobody owns the calls, each report looks fine and the owner still cannot say which service paid. One account and one monthly report end that argument.
The four services
Four ways a Dearborn contractor gets more calls
Start with the piece that loses you the most work, then add the next one when the calls prove it pays.
Pages for the services you sellA page for each kind of job you take on, a Google Business Profile filled out, and listings that repeat what your site says.Learn more A website that takes the callWordPress, yours to keep, with the phone one tap away and photos of finished jobs where a buyer decides.Learn more Ads aimed at this month’s workGoogle Ads for the jobs your crews can take now, with calls, leads and cost per lead reported each month.Learn more A phone line that answers at any hourAn AI receptionist that answers 24/7, books the job, texts the caller and hands over the calls you choose, for $179 a month with no contract and no setup fee.Learn more
Search in Dearborn
Where Dearborn search demand sits
Searches for an agency are thin. “Digital marketing dearborn” draws 10 searches a month, and “digital marketing agency dearborn” and “marketing agency dearborn” fall under Google’s reporting floor. An owner who waits for someone to search for a marketing agency waits a long time.
The demand is in the trades. “Pest control dearborn” draws about 90 searches a month, and each one is someone looking for work a trade business sells. That is why the plan starts with a page for each service, and why the ad budget follows the jobs you want, not the words you like.
| Search | Searches a month | Cost per click |
|---|---|---|
| digital marketing dearborn | 10 | not reported |
| digital marketing agency dearborn | under 10 | not reported |
| marketing agency dearborn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair dearborn | 90 | $55.39 |
| pest control dearborn | 90 | $41.84 |
| landscaping dearborn | 70 | $31.98 |
| plumber dearborn | 720 | $23.45 |
| electrician dearborn | 90 | $13.59 |
| roofing company dearborn | 30 | $6.86 |
| water damage restoration dearborn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 4 to 135 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dearborn”, as Google showed it to a searcher located in Dearborn. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dearborn market
An older city where repair work is the base
83.8% of Dearborn homes were built before 1980. That settles what most of your pages should cover: repair, replacement and upgrade work on houses that are already standing, each one with photos of a job like the one the customer is describing.
Dearborn had 105,611 residents in 2025, down 4.0% from 2020, and 68.4% of its occupied homes are owner-occupied. A settled city rewards the business that owns the searches for the work it already does, so the plan starts with those pages before it reaches for new construction.
- residents (2025 estimate)
- 105,611
- residents (2025 estimate)
- population change, 2020 to 2025
- -4%
- population change, 2020 to 2025
- housing units
- 39,394
- housing units
- of occupied homes owner-occupied
- 68.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.8%
- of homes built before 1980
- median home value
- $218,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wayne County
Remodelers, landscapers and plumbers lead the county
Wayne County has 471 residential remodelers, 382 landscaping services and 301 plumbing, heating and air-conditioning contractors. The world headquarters of Ford Motor Company is in Dearborn, and the campus and the suppliers around it mean a trade business here can keep a page for commercial jobs beside its household pages.
The smaller trades work differently. Wayne County lists 50 roofing contractors and 114 painting contractors, so a roofer’s or painter’s search page does more for the phone than a bigger ad budget: one page per job type, a set of photos and a quote form that asks for the property details an estimator needs.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The order of work
How a Dearborn plan gets built
The first month records what the phone does now, and every decision after that starts from those numbers.
1
Start with a call record
Tracking goes onto the site, the profile and any ads that are running, so the first month shows which services already pay and which only make noise.
2
Make the landing page worth the click
A page that loads slowly or buries the phone number is the cheapest thing to repair, and it gets repaired before more budget lands on it.
3
Build a page for each service
Web design and SEO work the same set of service and city pages, and Google Ads goes after the jobs you need booked this month.
4
Answer the phone at any hour
The phone gets answered at any hour, and custom automation takes the follow-up texts and review requests off your team.
Proof
Website, SEO and Google Ads for a glass company
Lithium rebuilt the website for Town & Country Glass, a commercial glass company in Portland, and ran its SEO and Google Ads; the card beside this text carries the numbers that followed. Beside it, Chris Martin of Mt. Hood Pro Painting describes working with Lithium in his own words.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Dearborn
The cities around Dearborn a business can serve
Dearborn sits inside the Detroit-Warren-Dearborn metro area, which holds 4,390,913 people, and the links below open the same plan for the cities around it. Detroit sits directly north and east, so a business that already works there can read the Detroit page before it widens a service area.
Pricing
What the work costs in Dearborn
Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.
Conversion web design
$5,000
typical project
Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.
SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against your revenue per lead.
Google Ads management
From $500
per month
Plus ad spend. Typical: $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
AI receptionist
$179
per month
Fully managed. No contracts, cancel anytime. Live in days.
AI automation
Scoped
after discovery
Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.
Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.
Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.
- You own your domain, hosting account and website
- Six-month starting term
- We guarantee the work, not a ranking
FAQ
Before a Dearborn business picks a plan
Still curious?
Call (503) 766-5964 or email [email protected].
What does a Dearborn marketing plan cost?
It is the sum of the services you choose, because each one is priced on its own. SEO is a monthly range set by how many services need pages and what a booked job is worth, a website is priced per build, Google Ads is a management fee on top of your ad spend, and the receptionist has its own monthly price. The first call sets the scope before anything is quoted.
How soon does each service start producing calls?
Google Ads usually produces calls inside the first week. SEO usually shows its technical fixes inside 30 days and moves local rankings over 60 to 90 days, and the receptionist answers from the day it goes live. A website takes six to nine weeks to build, so it is usually the last piece to land.
What happens after the first six months?
The agreement moves to month to month, and either side can end it with 30 days’ notice. The first term runs six months because local rankings and a new site both take time to build. The AI receptionist is separate and has no contract at all.
How does a Dearborn business work with an agency in Oregon?
The work runs by phone, email and video. Lithium is headquartered in Portland, Oregon, with a team in Portland, Bend and Seattle, working with every client by video. Strategy calls are with a co-founder, and Allison McKenney handles the day-to-day questions on your account.
How will I know which service brought the job?
Every call and form is tracked to the service that produced it. On Google Ads the report also shows calls, leads and cost per lead. If your team marks which calls turned into booked jobs, the monthly report can follow a lead from search to the job, and the next month’s budget follows that.
Free action plan
Ask for a free Dearborn marketing plan
Bring one page or one campaign that is not paying for itself, and tell us how the phone gets answered at your shop today. On a short video call, a co-founder will name which of the four services would change that first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ